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Why Account-Based Marketing Will Fail Without Organizational Alignment
sponsored by TechTarget
WHITE PAPER: What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM.
Posted: 20 Jan 2020 | Published: 20 Jan 2020

TechTarget

What an Actual Marketing Transformation Really Looks Like
sponsored by TechTarget
CASE STUDY: Download this TechTarget case study to learn how TIBCO achieved true marketing transformation through the use of TechTarget marketing technology.
Posted: 17 Jun 2019 | Published: 17 Jun 2019

TechTarget

Document Your Ideal Customer Profile (ICP)
sponsored by TechTarget
WHITE PAPER: Open this white paper to learn how to keep up with trends in marketing communication and demand generation to continue moving buyers through your sales funnel.
Posted: 19 Nov 2019 | Published: 19 Nov 2019

TOPICS:  Marketing
TechTarget

SDR Pro Tip: Real Purchase Intent Data from TechTarget Delivers Better ROI
sponsored by TechTarget
WEBCAST: Operatix is an international expert at creating meetings and opportunities for great tech companies. Watch this video to see why Operatix uses Priority Engine™ from TechTarget to boost meeting acceptance and opportunity yields, reduce no-shows and increase their ROI.
Posted: 08 Apr 2020 | Premiered: Apr 8, 2020

TechTarget

Operationalizing a Fully Integrated Demand Gen Engine at Druva
sponsored by TechTarget
CASE STUDY: How did Druva, a cloud data protection and management provider, drive breakthrough performance in a competitive market? View this case study to learn more, and discover how Druva broke down internal and external barriers to fuel sustained growth with TechTarget.
Posted: 24 Sep 2019 | Published: 24 Sep 2019

TechTarget

ServiceNow leverages intent data to make marketing work much better for everyone
sponsored by TechTarget
RESOURCE: Open up this resource to discover how ServiceNow leveraged TechTarget’s purchase intent to refine their marketing strategy and ensure they were targeting the right buyers at the right time. In addition, take a closer look at the direct pipeline and campaign-level impacts of integrated purchase intent data.
Posted: 13 May 2020 | Published: 13 May 2020

TOPICS:  CRM | Marketing
TechTarget

Computer Weekly – 19 March 2019: How IT leaders should work with marketing
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, experts advise on how IT and marketing chiefs can work together to deliver a high-quality customer experience. We examine how supercomputers are transforming science by processing large-scale data analytics. And we look at a key ethical aspect of AI – how to explain the decisions an AI makes. Read the issue now.
Posted: 15 Mar 2019 | Published: 15 Mar 2019

ComputerWeekly.com

RPA and Low-Code BPA: An omnichannel approach to process transformation
sponsored by Mendix
WHITE PAPER: More businesses are recognizing the benefits and operational advantages of low-code development and businesses process automation in IT. Download this whitepaper to take advantage of the 3 RPA methods included.
Posted: 14 Nov 2019 | Published: 14 Nov 2019

Mendix

How to Use Intent Monitoring to Maximize Demand Capture
sponsored by TechTarget
EBOOK: Download this eBook to explore real-world examples of how Marketing, Sales and Customer Success leaders are using intent monitoring to align their teams and maximize opportunity capture across the entire revenue lifecycle.
Posted: 15 May 2020 | Published: 15 May 2020

TechTarget

Building an ABM Program That Actually Works
sponsored by TechTarget
EBOOK: TechTarget has already helped hundreds of tech vendors leverage intent data to power the most important elements of their ABM programs and achieve real success - read this e-book for 6 practical steps to help you build, execute, and scale smarter ABM.
Posted: 24 Apr 2019 | Published: 31 Dec 2018

TechTarget
 

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