Marketing Software

WHITE PAPER: Download this white paper to learn how implementing Priority Engine impacted the business success of sales and marketing teams at Reduxio.

Posted: 16 Nov 2018 | Published: 16 Nov 2018

WHITE PAPER: Digital businesses run on cloud applications and automated business processes to engage employees and customers alike. In this white paper, gain the technical insight necessary to integrate HubSpot's marketing automation system with your current CRM software, and discover the benefits of integrating your customer data with help from TIBCO Cloud.

Posted: 23 Jan 2019 | Published: 20 Nov 2018

CASE STUDY: In this case study, explore how TechTarget's account-based marketing tools helped Fuze increase visibility, drive operational efficiency, and improve monthly recurring revenue by 35%.

Posted: 21 May 2019 | Published: 21 May 2019

WHITE PAPER: Read this research brief to understand why SiriusDecisions recommends operating demand creation programs that incorporate messaging and offers targeting the most critical roles within these buying groups, and how to avoid missed buying signals.

Posted: 01 May 2019 | Published: 31 Dec 2018

EGUIDE: New methods and data sources help B2B technology marketers drive success now. This 4-part e-guide from TechTarget CMO John Steinert features new thinking and methodologies for demand generation to help B2B technology marketers now.

Posted: 28 Nov 2018 | Published: 28 Nov 2018

RESOURCE: View this article to discover how your organization can boost customer engagement and drive more sales with a one-to-one marketing strategy, and uncover 3 steps to making one-to-one marketing work for you.

Posted: 20 Sep 2019 | Published: 29 May 2019

WHITE PAPER: If you’re in sales management, then you’ll likely have noticed it takes a highly systematic and strategic approach to achieve the performance results expected of you—and just a few common errors can turn into huge setbacks. Read this white paper for 7 tips to identify and eliminate common sales management bottlenecks.

Posted: 30 Sep 2019 | Published: 30 Sep 2019

EBOOK: Learn from experts how predictive analytics should be used by sales teams, and the importance of having a strong model. Also uncover real-world examples of analytics being used to create more customer-specific advertisements and hire more promising workers, and how predictive lead scoring can help sales and marketing teams work together better.

Posted: 02 May 2016 | Published: 29 Apr 2016

EGUIDE: This exclusive e-guide unveils the latest best practices for aligning CRM metrics with business goals. You'll learn expert tips on leveraging metrics for Salesforce and the call center, as well as uncover the importance of keeping metrics to a minimum.

Posted: 07 Mar 2016 | Published: 03 Mar 2016

EGUIDE: Sales now rely on metrics and data analytics to identify top prospects. Rethinking your sales and marketing is critical to developing a workable cloud strategy. In this guide, compare how 2 companies use different sales technologies to gain a competitive edge. Plus, learn how to transform your sales and marketing strategy for improved results.

Posted: 16 Nov 2016 | Published: 11 Nov 2016