Marketing Channels

CASE STUDY: Inside, find out specifically how Cisco used TechTarget's Priority Engine Active Prospects solution to better enable their channel partners with real insight at the account and contact level to arm their sales teams with the resources and confidence to prioritize the right opportunities.

Posted: 26 Nov 2018 | Published: 26 Nov 2018

WHITE PAPER: Metrics are a sales leader's secret weapon. When reps own their metrics, it's a mindset shift that turns reps from reactive into proactive business people with a goal and a plan for how to get there. In this white paper, uncover 3 ways to use a scorecard application to get better ownership and performance out of your team.

Posted: 21 Sep 2018 | Published: 20 Sep 2018

PRESENTATION: Exactly what happens when you integrate your brand investment with demand gen activities? This presentation from TechTarget, HG Data and Bedrock Data details the results of the research and helps you learn how to benchmark against the industry averages for conversion rates at different layers of the funnel.

Posted: 19 Nov 2018 | Published: 31 Oct 2017

WHITE PAPER: In this white paper, find out why ramping up your SDRs is key to the success of your business model, and how a scorecard platform can specifically help managers use data to increase productivity and sales across the team.

Posted: 13 Sep 2018 | Published: 13 Sep 2018

EBOOK: How is your organization ensuring that every digital touchpoint with a visitor guides them towards becoming a customer as efficiently as possible? In this e-book, learn how optimization can amplify your current campaigns across all channels, allowing you to reduce the risk of developing digital campaigns that don't generate leads.

Posted: 27 Nov 2018 | Published: 27 Nov 2018

WHITE PAPER: This resource explores selling solutions for IT service providers. Learn about what a Pain Chain is, how it works, and how to use it as a successful sales strategy. When used correctly, the Pain Chain becomes a useful tool that can help strengthen your relationship with your clients.

Posted: 03 Jan 2012 | Published: 03 Jan 2012

EBOOK: In this e-book, find out how to make a major shift in your sales approach for the better in order to both increase individual sales rep effectiveness and improve collaborative team selling.

Posted: 30 Sep 2013 | Published: 30 Sep 2013

WHITE PAPER: This Salesforce research report explores what to look for in an analytics tool and how to put real-time, critical insights in hands of not only executives but their employees as well. Discover how to unlock the information within your customer data to ensure better decision-making, identify best practices, and align your CRM and BI.

Posted: 27 Mar 2017 | Published: 31 Dec 2016

WHITE PAPER: Access this white paper to find out how you can leverage technology and consumer trends to build a successful modern sales force.

Posted: 12 Dec 2014 | Published: 12 Dec 2014

EGUIDE: New studies show that the abundance of sales tools that has negatively affected the output of sales departments. In this expert e-guide, learn why there can be too much of a good thing and why finding the right tool is just one part of making sure it fits with your sales strategy plan.

Posted: 01 Jun 2018 | Published: 30 May 2018