Marketing Automation

WHITE PAPER: Sizing your Salesforce deal incorrectly can cost you in the long run. Download now to learn best practices in planning for license additions and reductions with Salesforce. Key components addressed include: lost leverage from under-purchase, why customers over-purchase, how to forecast accurately, and pros and cons of 4 deal structures.

Posted: 07 Feb 2020 | Published: 07 Feb 2020

RESOURCE: View this infographic to discover the critical success factors for ABM. Learn how aligning your sales and marketing teams can drastically improve your ABM success rate, and discover why 82% of successful ABM teams have modified their targeting inside accounts.

Posted: 05 Sep 2019 | Published: 05 Sep 2019

EBOOK: If you're a marketer focused on demand generation, ABM or other approaches, download this e-book to learn how to identify active demand available within your existing target accounts, evolve your lead and account qualification concepts, eliminate the legacy barriers causing marketing and sales disconnects and more.

Posted: 14 Nov 2018 | Published: 14 Nov 2018

VIDEO: In this video series from TechTarget's Worldwide ROI Summit London 2019, Jonathan Ridley, Enterprise Marketing Manager UKI at Veeam Software, describes how Veeam Software uses purchase intent insight to identify and prioritize their most active accounts.

Posted: 01 Oct 2019 | Premiered: 01 Oct 2019

WHITE PAPER: In this white paper, discover how NVMe storage vendors can expand their business opportunities with TechTarget. Explore purchase-intent insights from the NVMe storage market, and decide if TechTarget is right for your organization's marketing goals.

Posted: 09 Apr 2019 | Published: 09 Apr 2019

CASE STUDY: How did Druva, a cloud data protection and management provider, drive breakthrough performance in a competitive market? View this case study to learn more, and discover how Druva broke down internal and external barriers to fuel sustained growth with TechTarget.

Posted: 24 Sep 2019 | Published: 24 Sep 2019

WHITE PAPER: While the use of video has gone mainstream in the workplace, there’s still ample opportunity for sales teams of all sizes to leverage the power of videoconferencing. In this white paper, find advice on how to host a more effective sales call with the help of videoconferencing software.

Posted: 05 Feb 2020 | Published: 05 Feb 2020

EGUIDE: Creating an engaging and unified multichannel customer experience is a top priority, but many companies find themselves scrambling to adapt. In this expert e-guide, discover how to generate key customer insights in real-time and learn about 4 ways to create personalized experiences.

Posted: 28 Mar 2017 | Published: 21 Mar 2017

WHITE PAPER: This eBook provides informative statistics and practical tips for ensuring that the messages being sent by your business actually make it to your subscribers' inboxes.

Posted: 13 Feb 2015 | Published: 13 Feb 2015

EGUIDE: In this expert guide, explore what you can expect from the Salesforce Sales Cloud Platform with account/contact management, marketing, lead management, sales, and analytics features. Learn about the five different editions of this platform, their value, and details about trial periods.

Posted: 29 Sep 2016 | Published: 28 Sep 2016