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Marketing Automation White Papers (View All Report Types)
Selling Managed Services: 6 Tips To Reinvent Your Sales Pitch
sponsored by ConnectWise
WHITE PAPER: In this e-book, discover 6 tips for revamping your sales pitch for managed services that will speak to the needs of today's customers. Learn how to overcome price concerns, set your company apart from the competition, and more.
Posted: 29 Feb 2016 | Published: 08 Feb 2017


The Essential Price Management Guide for Technology Solution Providers
sponsored by ConnectWise
WHITE PAPER: A smart pricing strategy is fundamental to the success of your technology business. This white paper discusses how to learn about the basics of pricing strategy, why it is important to have one, and tools that can help you design and implement the best strategy possible.
Posted: 15 Dec 2017 | Published: 15 Dec 2017


Three Key Steps to B2B Marketing Optimization
sponsored by Marketo
WHITE PAPER: In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.
Posted: 28 Apr 2010 | Published: 28 Apr 2010


How IBM helps midsize business thrive: Leveraging Smarter Commerce to improve the customer experience and increase ROI
sponsored by IBM
WHITE PAPER: Today, businesses must meet increased customer demands - and need to optimize service, sales, and supply chain management to do so. This resource offers advice for midsize businesses on how to achieve rapid ROI in a customer-focused world, while leveraging social media and mobile channels to better connect with customers.
Posted: 15 Jul 2013 | Published: 31 Jan 2013


Sales 2.0: Tap Into Social Media to Drive Enterprise Sales Results
sponsored by InsideView
WHITE PAPER: Read this paper to learn how Sales 2.0 technology helps sales identify the right opportunities at the right time and determine the right people to contact. Also learn how this unique approach enables sales and marketing collaboration to drive productivity and close more deals in this increasingly connected world.
Posted: 26 Aug 2009 | Published: 26 Aug 2009


5 Ways Marketing Automation Can Optimize & Grow Your Business
sponsored by Act-On Software
WHITE PAPER: Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

Act-On Software

Top 5 Best Practices for Creating Effective Campaign Dashboards
sponsored by Tableau Software
WHITE PAPER: We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.
Posted: 04 Jun 2008 | Published: 01 Jun 2008

Tableau Software

Attain True Market Leadership in a Customer-Driven Age
sponsored by Oracle Corporation
WHITE PAPER: In today's demanding business environment you either lead or you fall behind. So what defines leadership in an environment where business models shift all the time and CEOs have 90 days to please shareholders or face their wrath?
Posted: 02 Mar 2007 | Published: 01 Feb 2007

Oracle Corporation

Create and Print Salesforce Reports Anywhere, Anytime
sponsored by Canon Information & Imaging Solutions
WHITE PAPER: Access this informative resource to learn how Forms and Print Services for Salesforce allows you to translate your Salesforce data into easy-to-create, engaging, visually-oriented reports. With mobile connectivity, you can print on-the-go, so you never have to scramble for a printer,
Posted: 13 Aug 2013 | Published: 31 May 2013

Canon Information & Imaging Solutions

Creating Sales Opportunities with Lead Scoring
sponsored by
WHITE PAPER: Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.
Posted: 07 Oct 2009 | Published: 07 Oct 2009

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