Customer Relationship Management

ANALYST BRIEF: In this Forrester brief, learn about the SiriusDecisions B2B Buyer Signals Framework and how it helps organizations identify the required signals and signal sensors for executing successful marketing programs and tactics.

Posted: 03 Mar 2021 | Published: 03 Mar 2021

EBOOK: Download this eBook to understand how you can engage a broader cross-section of roles to open up new opportunities, make progress by uncovering new personas, grow account penetration and optimize your investments throughout the customer lifecycle.

Posted: 11 Sep 2020 | Published: 11 Sep 2020

CASE STUDY: Fintech company, Klarna, has a lot of ground to cover, and its legacy chat solution just couldn’t keep up. After searching for a new solution, Klarna decided to implement Freshchat by Freshworks. Learn about their experience working with Freschat, and the benefits they’ve achieved since partnering in this case study.

Posted: 21 Sep 2020 | Published: 21 Sep 2020

EGUIDE: CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.

Posted: 01 Jul 2021 | Published: 01 Jul 2021

WHITE PAPER: Mining insights across billions of unique customer journeys using traditional methods and tools has been slow, costly and near impossible. But with AI, that’s quickly changing. In this must-read whitepaper, you’ll learn how to: easily uncover insights from big data quickly, predict future customer behavior and reduce churn, and more.

Posted: 23 Feb 2021 | Published: 23 Feb 2021

CASE STUDY: Download this case study to see how Bank of Central Asia (BCA) achieved an increased revenue of US$1 million, attracted over 300,000 unique visitors to its landing page, and improved the quality of data gathered.

Posted: 25 Mar 2021 | Published: 25 Mar 2021

RESOURCE: Many companies have struggled to shift contact center employees to a work-from-home model. Fortunately for you, remote contact center employees can actually improve the customer experience—with the right set of best practices. Read this article to discover how you can overcome the inevitable challenges of remote work and come out on top in the end.

Posted: 14 May 2021 | Published: 14 May 2021

RESOURCE: ServiceNow Customer Service Management solves customer problems by bringing front, middle, and back offices together, proactively addressing issues, and instantly handling common requests. Learn more about the solution in this report.

Posted: 29 Jun 2020 | Published: 29 Jun 2020

WHITE PAPER: Zoom’s People Experience Team has created this guide to help you lead your team though the uncertainty and connect with employees in a way that will help them through this crisis. Download your copy to learn more.

Posted: 30 Mar 2021 | Published: 30 Mar 2021

PRESS RELEASE: Freshsales, a cloud-based sales CRM software, was recently recognized in the Gartner Magic Quadrant for Sales Force Automtion. Learn about the next generation of CRM—read more about Freshsales here.

Posted: 02 Jul 2020 | Published: 17 Jul 2019