Profiling ABM Success: New Research for Benchmarking and Roadmapping Your Own ABM Journey
sponsored by TechTarget
RESEARCH CONTENT:
As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
Posted: 18 Apr 2019 | Published: 18 Apr 2019
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2020 Digital Trends Deep Dive: Putting the Customer in Context
sponsored by Adobe Inc
RESEARCH CONTENT:
Today’s larger companies have recognized the need to reorganize themselves around the customer, with cross-functional teams and integrated technologies that break down silos to provide a seamless customer journey. But what’s the best way to do that? Find out in this 2020 trend report, which explores research from Adobe’s recent CX survey.
Posted: 13 Jan 2020 | Published: 13 Jan 2020
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Tech Powering your CX Might be Dragging Revenue
sponsored by The Media Trust
RESOURCE:
Unknown third-party code outside of your control can introduce new risks or heighten existing ones. Read on to learn about digital risk scans and how you can reduce digital revenue threats like customer information theft, data leakage, site latency, and more.
Posted: 13 Sep 2019 | Published: 13 Sep 2019
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Research: Preparing for Account-Based Marketing
sponsored by TechTarget
RESEARCH CONTENT:
According to SiriusDecisions, 62% of B2B companies now have a full ABM program in place. But the transition to an ABM model doesn't come without some growing pains. Read this e-book to learn how to assess your ABM readiness.
Posted: 30 Nov 2018 | Published: 30 Nov 2018
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Embedding CX Design into an Organization
sponsored by Avtex
VIDEO:
View this webinar to uncover how to embed CX design into your organization. Uncover the benefits of embedded CX, and discover everything you need to get started with your embedded CX design project.
Posted: 30 Sep 2019 | Premiered: 25 Jul 2018
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The Evolving Contact Center: From Call Center to Customer Experience Center
sponsored by Burwood
WHITE PAPER:
In this white paper, learn how to upgrade your contact center's capabilities through understanding and meeting the demands of the 21st century consumer. Explore the 3 stages of a successful contact center evolution, and review guiding principles for leveraging your customer service center.
Posted: 12 Jun 2019 | Published: 12 Jun 2019
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10 Ways Speech Analytics Empowers the Entire Enterprise
sponsored by CallMiner
WHITE PAPER:
If you are in the C suite of an organization with a call center, it’s highly likely you see it as a business cost. But, perhaps it’s time to change that view. Download this guide for 10 ways to use the engagement data captured from your call center to transform your organization’s performance and results.
Posted: 25 Nov 2019 | Published: 25 Nov 2019
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HR Service Center: Deliver Unmatched Employee Experiences
sponsored by Appian
WHITE PAPER:
Appian’s intelligent automation and case management capabilities help increase productivity, accelerate HR processes, and improve employee experiences. Dive into this brief white paper to learn how Appian helps HR organizations create employee-centric solutions.
Posted: 23 Oct 2019 | Published: 23 Oct 2019
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Gain Situational Awareness to Improve Critical Event Management
sponsored by EverBridge Inc.
WHITE PAPER:
Access this white paper to learn several techniques to improve your organization’s critical event management (CEM) like the OODA loop, data collection, and the 4 steps to resolving crises.
Posted: 14 Jan 2020 | Published: 14 Jan 2020
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Moneyball: Using Advanced Account Insights for Effective ABM Activation
sponsored by TechTarget
RESOURCE:
In this e-book, you'll learn how to use real purchase intent insight to supercharge your ABM program. Read on to learn more.
Posted: 26 Nov 2018 | Published: 31 Aug 2017
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