Customer Relationship Management

WHITE PAPER: Whether you’re trying to keep up with constant changes in customer shopping expectations or differentiate your online and physical stores with superior customer buying experiences, the right commerce platform is a business imperative. Download this white paper to explore key considerations that can help you select the right commerce platform.

Posted: 03 Mar 2020 | Published: 03 Mar 2020

PRODUCT OVERVIEW: Whether it’s a new business quote, a billing inquiry, or a claim, insurers are transforming the way they deliver customer service with the help of automation, AI and other emerging technologies. Download this product sheet to learn about one contact center offering that utilizes all those technologies and more to offer the ultimate CX.

Posted: 23 Jan 2020 | Published: 23 Jan 2020

WHITE PAPER: Since its initial introduction, self-service has become a key customer experience imperative. Download this white paper to learn about the common barriers to establishing self-service in your organization and how to address them. Also explore the must-haves for a successful strategy.

Posted: 18 Dec 2019 | Published: 18 Dec 2019

EGUIDE: Computer Weekly looks at what 2019 had in store for the retail industry – what technologies were retailers rushing to adopt and how is customer behaviour changing?

Posted: 24 Dec 2019 | Published: 24 Dec 2019

WHITE PAPER: How do you ensure that your account-based marketing (ABM) program doesn't go up in flames? In this 3-part guide, discover common failure points for ABM. Learn how to evaluate, evolve and apply the right processes and practices for account-based marketing success, and explore why sustained ABM success requires more than just successful tactics.

Posted: 13 Jun 2019 | Published: 13 Jun 2019

RESOURCE: 15% of all customer service interactions by 2021 will be handled completely by AI, according to Gartner. As this deadline comes closer, business leaders are facing increasing pressure to adopt digital technology – like self-service platforms.

Posted: 28 Mar 2020 | Published: 28 Mar 2020

RESEARCH CONTENT: Recent trends in customer service have identified the need for a new framework—one that focuses on customers’ journeys and achieving operational excellence. Learn about it, and how you can get started on your customer experience transformation in this Customer Service 2019-2024 outlook.

Posted: 23 Jan 2020 | Published: 23 Jan 2020

EGUIDE: Though many CRM platforms offer native marketing automation tools, many organisations find it beneficial to use a third-party application, such as Eloqua or Marketo. Read more in this e-guide.

Posted: 24 Jan 2020 | Published: 24 Jan 2020

WHITE PAPER: As businesses seek to respond to a shifting consumer marketplace, they are embracing new trends in data. Companies are now investing in paid analytics initiatives as they seek to democratize data access and integrate it in their business strategies. Read this analyst report by London Research to learn more market trends among leading brands.

Posted: 05 Mar 2020 | Published: 25 Dec 2019

WEBCAST: If you want to make great self-service a reality on your Salesforce Community you need to give customers an intelligent and intuitive search experience and proactively recommend content that can help. Watch this webinar to learn tips and best practices you can implement to increase self-service success & boost case deflection.

Posted: 11 Mar 2020 | Premiered: Mar 11, 2020