CRM as a CX Enabler
sponsored by Avtex
WHITE PAPER:
CX, at its core, is more effective when tailored to a customer's unique needs and preferences. In this white paper, learn how CRM impacts the success of CX programs in many ways. Continue reading to explore more strategies to maximize your CRM's support of CX initiatives.
Posted: 16 Oct 2018 | Published: 16 Oct 2018
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Vendor Spotlight: Information Discovery and Knowledge Discovery in the Era of Cognitive Applications
sponsored by Sinequa
WHITE PAPER:
In this IDC vendor spotlight, learn about the evolution of the enterprise software industry and how AI techniques are being combined to provide intelligent automation.
Posted: 19 Sep 2018 | Published: 31 Jul 2017
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Bringing an Experimentation Mindset to Personalization
sponsored by Optimizely
WHITE PAPER:
Learn how your organization can benefit from delivering more impactful and personalized experiences through experimentation strategy.
Posted: 05 Dec 2018 | Published: 05 Dec 2018
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How to Succeed with Digital Experimentation
sponsored by Optimizely
WHITE PAPER:
To effectively manage your effort to expand experimental capacity, it's important to "see around the corner" and avoid the missteps that other companies have already made. In this guide, explore a framework to help you build the most efficient strategy and plan possible for operationalizing experimentation.
Posted: 30 Nov 2018 | Published: 30 Nov 2018
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Web Content Management Systems: Q4 in Review
sponsored by Acquia, Inc.
ANALYST REPORT:
In this 26-criterion evaluation of web content management system (web CMS) providers, Forrester identified the 15 most significant ones and researched, analyzed, and scored them. This report shows how each provider measures up and helps digital experience (DX) and strategy professionals make the right choice.
Posted: 11 Dec 2018 | Published: 15 Nov 2018
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VOC and Culture Change: Cracking the Code
sponsored by Concentrix
VIDEO:
In this webinar, learn 7 valuable tips from Gina Massa, Senior Director of CX insights at Concentrix, for developing a culture that uses customer feedback to differentiate on experiences.
Posted: 26 Nov 2018 | Premiered: 26 Nov 2018
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Overcoming Payment Declines
sponsored by Riskified
RESOURCE:
According to Riskified, in 2019, an estimated 10% of the dollar value that reaches online checkout will fail payment authorization, resulting in approximately $340 billion worth of potential e-commerce revenue going unrealized. Read this resource to learn about payment declines and how to prevent them.
Posted: 14 Nov 2018 | Published: 14 Nov 2018
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Digital Experimentation - Making their money go further
sponsored by Optimizely
VIDEO:
Digital Experimentation can make your money go further. In this brief video, hear how Product Director of MoneySuperMarket, Manish Gajria, is using experimentation to maximize company investments and outperform the competition.
Posted: 10 Dec 2018 | Premiered: 10 Dec 2018
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Build vs. Buy: Implementing the Right Experimentation Solution
sponsored by Optimizely
WHITE PAPER:
Learn how you can implement an experimentation platform for your product and engineering team, just like Uber, Netflix, Airbnb, Google, and Facebook do.
Posted: 04 Dec 2018 | Published: 04 Dec 2018
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Artificial Intelligence & Intelligent Technologies
sponsored by ServiceNow
WHITE PAPER:
According to ServiceNow, 89% of CIOs use or plan to use machine learning, and it's a key strategy for many in delivering personalized customer experiences. Read this white paper for more information on how to create more innovative customer service experiences within your organization.
Posted: 16 Oct 2018 | Published: 16 Oct 2018
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