Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER:
OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011
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Computer Weekly – 19 March 2019: How IT leaders should work with marketing
sponsored by ComputerWeekly.com
EZINE:
In this week's Computer Weekly, experts advise on how IT and marketing chiefs can work together to deliver a high-quality customer experience. We examine how supercomputers are transforming science by processing large-scale data analytics. And we look at a key ethical aspect of AI – how to explain the decisions an AI makes. Read the issue now.
Posted: 15 Mar 2019 | Published: 15 Mar 2019
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3 Big Ideas for Capturing More Demand
sponsored by TechTarget
EBOOK:
Is your current demand gen framework helping you capture as much demand as you can from the current market? Download “3 Big Ideas for Capturing More Demand from Your Market,” to learn how to uncover more demand by gaining access to and growing influence in your market.
Posted: 29 Apr 2020 | Published: 29 Apr 2020
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Marketo Customer Testimonial: Mary Rosai, Charles Schwab
sponsored by Adobe
VIDEO:
In this 3-minute video, hear from the Senior Vice President of Institutional Marketing at Charles Schwab as she discusses the company’s journey with Marketo. Watch the testimonial here.
Posted: 26 Oct 2020 | Premiered: 30 Sep 2014
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Billion Dollar Blindness
sponsored by TechTarget
WEBCAST:
Access this webcast to learn how using the latest intent data and AI-driven technologies can transform their productivity and yields from a market, an ICP, or a set of named ABM accounts.
Posted: 26 Feb 2020 | Premiered: Feb 19, 2020
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How to Establish Organizational Alignment for Lead Generation
sponsored by TechTarget
WHITE PAPER:
When sales and marketing talk about lead generation, tensions often arise. While disagreements are normal, there are important steps you can take to prevent them from undermining what you’ll need to continuously improve. Find out what those steps are – and how to successfully take them – in this expert e-book.
Posted: 12 Dec 2019 | Published: 12 Dec 2019
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Why Your Falling Lead Conversion Rates Are a Good Thing (And What to Measure Instead)
sponsored by TechTarget
WHITE PAPER:
In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.
Posted: 29 May 2020 | Published: 29 May 2020
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The Business Value of Adobe Experience Manager Sites
sponsored by Adobe
RESEARCH CONTENT:
View this case study to learn about the business value of Adobe Experience Manager Sites (AEM Sites), and decide if AEM Sites is right for your organization's engagement goals.
Posted: 13 Sep 2019 | Published: 28 Feb 2018
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Secret Ingredient for Revenue Growth
sponsored by TechTarget
WEBCAST:
Join Andrew Gaffney, President, Demand Gen Report and John Steinert, CMO, TechTarget as they explore key trends driving the use and success of purchase intent in high performance organizations.
Posted: 11 Sep 2020 | Premiered: Sep 11, 2020
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Three Ways Personas Can Improve Your ABM Performance
sponsored by TechTarget
EBOOK:
Download this eBook to understand how you can engage a broader cross-section of roles to open up new opportunities, make progress by uncovering new personas, grow account penetration and optimize your investments throughout the customer lifecycle.
Posted: 11 Sep 2020 | Published: 11 Sep 2020
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