Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER:
OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011
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Top 10 Ways to Facilitate and Accelerate Business Process Automation
sponsored by K2
WHITE PAPER:
Many companies predict that it could take up to 3 to 5 years to improve their business processes significantly with automation – and that's simply too long in a world as face-paced as this one. Discover how to accelerate business process automation with a platform that provides integrated LOB systems, flexible process models, and more.
Posted: 10 Feb 2017 | Published: 31 Dec 2016
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Personalized Marketing at Scale: How and Why
sponsored by Coveo
WHITE PAPER:
In this white paper, uncover ways to make creating and implementing your personalized marketing strategy easier, and the importance of clearly understanding what your website visitors want from personalization efforts.
Posted: 05 Oct 2018 | Published: 05 Oct 2018
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5 Lessons Your Business Can Learn from Business Process Automation Leaders
sponsored by K2
RESOURCE:
To improve your own company's strategy, discover 5 ways trailblazing organizations are approaching business process automation differently.
Posted: 12 Jan 2018 | Published: 31 Dec 2017
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Creating the Data Ecosystem for Your Transition to an AI World
sponsored by K2
WHITE PAPER:
Find out how to take a low-code approach to automating key business processes built on the power of AI and machine learning algorithms.
Posted: 14 Mar 2018 | Published: 14 Mar 2018
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The World of Business Transformation and Business Process Management
sponsored by Signavio
WHITE PAPER:
This white paper defines and explores digital transformation from a BPM point of view. Learn about the ongoing evolution of business process apps, and delve into topics like the incorporation of AI into digital transformation efforts.
Posted: 16 Jan 2018 | Published: 31 Dec 2017
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Delivering a Consistent Brand Experience: One Point of Truth for all Brand Management
sponsored by Censhare
WHITE PAPER:
Inside, explore 5 concepts of protecting your brand, learn how digital and social media has impacted brand management, and uncover the most efficient drivers of successful brand marketing.
Posted: 15 Aug 2018 | Published: 15 Aug 2018
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Scorpion Powers Lead Conversion With Call Tracking Built Using Twilio
sponsored by Twilio
JOURNAL ARTICLE:
How does digital marketing firm Scorpion track customer leads in real-time and power lead conversion? Learn how Scorpion arrived at the decision to build, rather than buy, their call tracking system by asking themselves which option would benefit their clients.
Posted: 08 May 2017 | Published: 08 May 2017
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Enable Enterprise Content Management for Salesforce
sponsored by OpenText
WHITE PAPER:
This paper explores how to derive optimal value from your content by bringing together ECM and your CRM systems. Discover how you can get a fuller, more insightful picture of your customers by powering Salesforce with ECM.
Posted: 24 Mar 2017 | Published: 31 Dec 2016
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Thinking Strategically About ABM
sponsored by TechTarget and Marketo
TRANSCRIPT:
Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017.
Posted: 29 Mar 2017 | Published: 29 Mar 2017
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