Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER:
OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011
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The Lines Between Marketing and IT Are Blurring (And That's a Good Thing)
sponsored by Contentstack
RESOURCE:
In this article, explore how martech has continued to evolve and influence marketing departments around the globe. Discover how the blurring of marketing and IT lines has influenced the rise of martech, and learn how a Contentstack headless CMS can help unburden marketing and IT teams alike.
Posted: 17 Sep 2019 | Published: 19 May 2019
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Fire-Breathing ABM: Orchestrating Target Account Plays "In-Fuze-d" with Rich Purchase Intent
sponsored by TechTarget
EBOOK:
Many companies jump into ABM as if it were the equivalent of another campaign idea. Download this e-book to learn how purchase intent data can help sales & marketing teams drive success with fire-breathing ABM.
Posted: 09 Apr 2019 | Published: 09 Apr 2019
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Operationalizing a Fully Integrated Demand Gen Engine at Druva
sponsored by TechTarget
CASE STUDY:
How did Druva, a cloud data protection and management provider, drive breakthrough performance in a competitive market? View this case study to learn more, and discover how Druva broke down internal and external barriers to fuel sustained growth with TechTarget.
Posted: 24 Sep 2019 | Published: 24 Sep 2019
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Selecting and Engaging Relevant Accounts for ABM ROI
sponsored by TechTarget
WHITE PAPER:
In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market.
Posted: 05 Jun 2019 | Published: 05 Jun 2019
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An Introduction to ABM Scoring
sponsored by TechTarget
WHITE PAPER:
Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
Posted: 19 Jul 2019 | Published: 19 Jul 2019
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The CIO's Guide: How To Drive Operations Efficiency Thru Automation
sponsored by Ayehu
WHITE PAPER:
Download this CIO’s guide to automated operations, and discover 10 factors of automation ROI you should consider when adopting automated platforms, and 5 platform traits you should prioritize.
Posted: 07 Nov 2019 | Published: 07 Nov 2019
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3 Reasons Your ABM Program Could End in Disaster
sponsored by TechTarget
WHITE PAPER:
How do you ensure that your account-based marketing (ABM) program doesn't go up in flames? In this 3-part guide, discover common failure points for ABM. Learn how to evaluate, evolve and apply the right processes and practices for account-based marketing success, and explore why sustained ABM success requires more than just successful tactics.
Posted: 13 Jun 2019 | Published: 13 Jun 2019
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Next Generation Platform for IT Automation & Orchestration
sponsored by Ayehu
WHITE PAPER:
Businesses like IBM, CVS, and GE have all made IT automation a priority – but how exactly have they implemented it within their IT operations? Download this whitepaper for a look into Ayehu, the automation platform these global brands use to automate tasks to become more efficient.
Posted: 06 Nov 2019 | Published: 06 Nov 2019
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Computer Weekly – 19 March 2019: How IT leaders should work with marketing
sponsored by ComputerWeekly.com
EZINE:
In this week's Computer Weekly, experts advise on how IT and marketing chiefs can work together to deliver a high-quality customer experience. We examine how supercomputers are transforming science by processing large-scale data analytics. And we look at a key ethical aspect of AI – how to explain the decisions an AI makes. Read the issue now.
Posted: 15 Mar 2019 | Published: 15 Mar 2019
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