Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER:
OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011
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Selecting and Engaging Relevant Accounts for ABM ROI
sponsored by TechTarget
WHITE PAPER:
In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market.
Posted: 05 Jun 2019 | Published: 05 Jun 2019
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Demand Generation Campaigns for Partners
sponsored by 8x8, Inc.
WHITE PAPER:
8x8's PartnerXchange is a global gateway for their partners, combining selling tools and resources into a single management console. Download this eBook to explore examples of some of the demand generation campaign resources you could utilize as an 8x8 partner.
Posted: 09 Mar 2020 | Published: 09 Mar 2020
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3 Reasons Your ABM Program Could End in Disaster
sponsored by TechTarget
WHITE PAPER:
How do you ensure that your account-based marketing (ABM) program doesn't go up in flames? In this 3-part guide, discover common failure points for ABM. Learn how to evaluate, evolve and apply the right processes and practices for account-based marketing success, and explore why sustained ABM success requires more than just successful tactics.
Posted: 13 Jun 2019 | Published: 13 Jun 2019
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Understanding Your Needs for BPM and aPaaS
sponsored by Mendix
WHITE PAPER:
Download this BPM guide which outlines both primary use case integrations and possible barriers that could be resolved with an aPaaS tool.
Posted: 20 Nov 2019 | Published: 20 Nov 2019
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Why Bad Demand Gen Is Holding You Back
sponsored by TechTarget
WHITE PAPER:
Download this 4-part e-guide to explore the dangers of ineffective demand gen, and find out how better data sources allow you to access and engage real demand in your market right now.
Posted: 19 Jul 2019 | Published: 19 Jul 2019
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The Critical Role of Maintenance and Repair Data for Manufacturers
sponsored by Hitachi Vantara
WHITE PAPER:
With the digitization of factories, a wide volume of data has become available, which creates new opportunities for enterprises to efficiently monitor and repair assets. Use this industrial IoT white paper, which explores the financial impacts of applying insights from operational IIoT data to physical maintenance processes.
Posted: 10 Dec 2019 | Published: 10 Dec 2019
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Map Content to the Buyer’s Journey
sponsored by TechTarget
WHITE PAPER:
Open this white paper to learn how to map content to your buyers’ buyer journeys to get them the information they need, and sales made.
Posted: 18 Nov 2019 | Published: 18 Nov 2019
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Delivering on a Full Funnel Strategy for High-Velocity Sales and Marketing
sponsored by TechTarget
CASE STUDY:
Download this case study to learn how partnering with TechTarget allowed Turbonomic to deliver on a full funnel strategy for high-velocity sales and marketing, and examine the impact of TechTarget's Priority Engine platform on Turbonomic's brand performance.
Posted: 11 Apr 2019 | Published: 11 Apr 2019
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Why B2B Marketers Can't Afford to Ignore Digital Advertising
sponsored by TechTarget
EBOOK:
In this 3-part e-book, uncover insights and research into the effects of data-driven digital advertising, and find out why it's a critical component of any B2B marketing plan for companies looking to maximize funnel conversion rates.
Posted: 09 Apr 2019 | Published: 31 Dec 2018
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