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A high level of brand awareness can significantly improve the results of your demand gen strategy. In fact, 90% of C-suite buyers say brand is influential in shortlisting the buying process.
Download this guide to explore the impacts brand awareness and advertising can have on demand generation, and learn how you can establish accurate KPIs to:
- Correlate marketing activities to business health
- Differentiate accountability metrics and forecast indicators
- Understand the impact of digital advertising and other tools