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This IBM study focused on two groups – teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two segments.
sponsored by Silverpop Systems Inc. an IBM Company
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This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.
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Retailers must understand that the online shopper segment is continually maturing and be mindful of how this evolution influences consumers' expectations.
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Let's examine the pros and cons of each as well as different situations where one or the other is the ideal match for your service desk strategy.
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The HP Adaptive Infrastructure portfolio creates the foundation for delivering better business outcomes by enabling you to reduce operational costs, accelerate speed of IT change, and deliver higher quality of service to the business.
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This white paper provides an overall approach to tuning I/O performance and also provides specific guidelines for using the storage array tuning controls.
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This paper examines how one solution provider, EMC, is helping customers address electronic discovery challenges by helping customers manage their information infrastructure more effectively.
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This paper explains the two primary methods for discovering Web application vulnerabilities: using manual penetration testing and code review or using automated scanning tools and static analysis.
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This paper describes the unique approach and conceptual model that has made DevTrack a clear leader in today's competitive defect tracking market.
