Though many CRM platforms offer native marketing automation tools, many organisations find it beneficial to use a third-party application, such as Eloqua or Marketo. Read more in this e-guide.
Including insights from Andrew Leigh (VP of Alliances at Jitterbit) and Scott Amyx (CEO of Amyx+), this expert guide explores how field services can be supercharged with an integrated IoT strategy, and how the IoT enhances customer engagement for brands and marketers.
Choosing the right CRM tool is essential for building a successful customer engagement strategy. This buyer's guide details how you can acquire the best CRM tool. Download now to explore features to consider in CRM tools that will help with your purchasing decisions, and learn how the future of your organization could impact your choice.
This e-guide explores 3 of the most prevalent features Microsoft Dynamics CRM has rolled out and how they will affect industries that rely on these technologies. We'll also use the healthcare industry as an example of how one feature, document generation, ties into CRM and what that means for healthcare professionals.
This tip guide provides you with Gartner's expert insights into this fragmented social CRM market and predictions for the future of social CRM from their 2011 Magic Quadrant for Social CRM.
CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.
With 2010 behind us, SearchCRM.com asked some industry experts what they see in store for 2011. It's clear that CRM practitioners can look forward to a heavy dose of social CRM, mobile requirements and a continued emphasis on the customer experience.
In order to drive your business forward you need to close more sales. In order to close more sales you need exceptional CRM strategies. But legacy CRM technology alone provides a fragmented view of customers and ultimately hinders sales teams. Read this transcript to learn how a CRM/ERP integration can mitigate this challenge.
