CRM e-guide: Key trends and technologies
Moving Forward with CRM: Key Trends and Technologies
As CRM continues to evolve in the digital and social media age, practitioners can look forward to a heavy dose of social CRM, mobile requirements and a continued emphasis on the customer experience. As more organizations invest in social channels, the question of value becomes increasingly important.
This expert e-guide uncovers key CRM technologies and trends, and explores the best ways to measure the real value of an investment in social CRM.