CRM e-guide: Key trends and technologies

Moving Forward with CRM: Key Trends and Technologies

Cover

As CRM continues to evolve in the digital and social media age, practitioners can look forward to a heavy dose of social CRM, mobile requirements and a continued emphasis on the customer experience. As more organizations invest in social channels, the question of value becomes increasingly important.

This expert e-guide uncovers key CRM technologies and trends, and explores the best ways to measure the real value of an investment in social CRM.

Vendor:
IBM
Posted:
Feb 8, 2021
Published:
Nov 12, 2014
Format:
PDF
Type:
eGuide
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