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CDM Reports
 
Driving multichannel engagement with the voice of the customer
sponsored by Oracle Corporation
EGUIDE: In this e-guide you will learn how the right infrastructure can allow your marketers to harness your existing data to create seamless, integrated experiences for your customers on any channel.
Posted: 23 Feb 2016 | Published: 16 Feb 2016

Oracle Corporation

Evangelizing Clean Data in CRMs
sponsored by Trillium Software
EGUIDE: This e-guide discusses the importance of maintaining clean data in CRM systems and highlights how Salesforce has implemented a new user interface that enables efficient sharing and managing of data. Read on and see how the right tools can help you successfully maintain your customer data.
Posted: 15 Apr 2016 | Published: 08 Apr 2016

Trillium Software

Red Hat Integrates Enterprise Systems for a Holistic View of Customers
sponsored by Red Hat
WHITE PAPER: This case study shows how Red Hat was able to automatically update customer data across systems without resorting to manual intervention. Learn how this was possible through a data integration platform using open source, cloud-enabled technologies.
Posted: 04 Apr 2016 | Published: 04 Apr 2016

Red Hat

Using Big Data Technologies to Better Understand and Engage Customers
sponsored by IBM
PRODUCT LITERATURE: In this paper, you will discover 5 high-value uses for big data and receive advice on how to exceed customer expectations of service by leveraging big data to produce an enhanced, 360-degree view of your consumers. Read on to turn your big data swell into a wealth of valuable information.
Posted: 14 Mar 2016 | Published: 31 Mar 2015

IBM

CRM Analytics: How to Make the Most of Customer Data
sponsored by SearchCRM
EBOOK: The right combination of technology and human resources behind CRM analytics can provide a competitive advantage. Discover how you can empower sales, marketing, and customer service teams to make smarter, data-driven decisions with CRM analytics.
Posted: 22 Jan 2016 | Published: 22 Jan 2016

SearchCRM

How to Turn Leads into Sales in the Digital Era
sponsored by Microsoft
WHITE PAPER: This best practice guide takes a closer look at the role of analytics in helping the modern salesperson do their job successfully. Explore sales analytics best practices, learn how to use KPIs to stay on track, and more.
Posted: 21 Jan 2016 | Published: 21 Jan 2016

Microsoft

Customer Intelligence in the Era of Data-Driven Marketing
sponsored by SAS
WHITE PAPER: This white paper discusses how to improve your customer intelligence with real-time data analytics that can enable quicker response to customer needs. Discover how a centralized marketing analytics platform can enable your enterprise to implement true "data-driven" marketing and gain invaluable insight into what your customers want.
Posted: 08 Apr 2016 | Published: 31 Dec 2015

SAS

Why a Cultural Shift Is Needed for Proper Treatment of Data
sponsored by Hewlett-Packard Enterprise
WEBCAST: In this video, you will discover a discussion with Sacha Stuparich, Practice Partner for Financial Services, Communications, & Media at Hewlett-Packard Enterprise, in which he examines the changing use of data in the financial services industry.
Posted: 21 Mar 2016 | Premiered: Nov 18, 2015

Hewlett-Packard Enterprise

The State of Customer Experience in Financial Services
sponsored by Infor
WHITE PAPER: This white paper explores the gap between intimate interactions at banking institutions and "always on" digital channels. Learn ways to close it with data and analytics, content management, social media marketing, and more.
Posted: 23 Feb 2016 | Published: 23 Feb 2016

Infor

4 Steps to Create Targeted, Personalized, and Timely Marketing Messaging
sponsored by IBM
RESOURCE: Many companies struggle to create personalized, timely offers out of consumer data. This resource explains how you can maximize the value of customer information with a consumer data management and marketing analytics platform. Discover how you can improve the customer experience and boost your market share.
Posted: 23 Mar 2016 | Published: 31 May 2015

IBM
 
 
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