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CDM Reports
 
How Global Brands Have Developed an Online Personalization Strategy
sponsored by Cxense
CASE STUDY: A company's web content is what defines them in the eyes of their customers – and that's why personalization plays such a key role in developing a brand strategy. In this case study collection, learn how several global companies such as MediaGene and iTromsø used Cxense technology to create a better personalization experience for customers.
Posted: 10 May 2017 | Published: 10 May 2017

Cxense

Data Governance and Data Integrity: What's the Real Cost of Bad Data?
sponsored by Infogix
RESEARCH CONTENT: 80% of insurers identified as having issues with customer data in a recent survey. Inside this research report, discover the impact of poor or inconsistent data, the priority of these issues amongst your peers, and some potential strategies for taking steps to better data integrity.
Posted: 12 May 2017 | Published: 12 May 2017

Infogix

Five Ways CRM Tools Improve Constituent Relationships
sponsored by Infor
WHITE PAPER: When it comes to customer relationships, engagement equals empowerment. Access this white paper to explore five ways CRM tools can help you improve the relationship you have with your customers.
Posted: 08 Sep 2016 | Published: 31 Dec 2015

Infor

Customer Analytics: Taking the First Step
sponsored by SAS
WHITE PAPER: In the current marketing environment, the greatest opportunity is in analytically enabled marketing. Analytical enablement is divided into 3 areas: Understanding the customer, developing usable insights, and putting those insights to work. Inside, learn about understanding the customer, and how to find your biggest gains in this area.
Posted: 20 Apr 2017 | Published: 01 Jun 2016

SAS

The Definitive Guide to Social Marketing
sponsored by Marketo
EBOOK: Examine the phenomenon of social media and how it's affecting marketing strategies, CRM, brand engagement, and more. Uncover helpful tips for leveraging social media as a key marketing tool, as well as explore concepts like how to choose the right social media platforms, social media advertising, and more.
Posted: 22 Dec 2016 | Published: 22 Dec 2016

Marketo

ICMI MarketPulse Reveals How to Increase Customer Engagement Through Proper Use of Data
sponsored by OpenText
RESEARCH CONTENT: Unstructured data can cause a lot of problems for organizations today. It pollutes systems and reports, which in turn can lead to high customer effort and low engagement – 2 things that are very bad for business. In this ICMI MarketPulse report, gain insights into how you can increase customer engagement through using your data correctly.
Posted: 03 Mar 2017 | Published: 03 Mar 2017

OpenText

Data Creates Opportunity: How Seven West Media Captured Gold at the Rio Olympics
sponsored by Teradata
CASE STUDY: The Olympics is the biggest sporting event in the world – which is why it's so important that the world be able to watch. Just ask Australia's Seven West Media (SWM) broadcasting. They had the challenge of broadcasting the Rio Olympics to all of Australia's populace. Learn how they realized their objectives by adopting a data ecosystem.
Posted: 16 May 2017 | Published: 16 May 2017

Teradata

Personalize the Member Experience to Deepen Member Engagement
sponsored by Infogix
WHITE PAPER: Personalization is the key to success in today's consumer-motivated setting. But in the health care industry, personalization is expected at a challengingly high level. Learn about how to build member engagement through personalization and data analytics, using the health care industry as an example.
Posted: 11 May 2017 | Published: 11 May 2017

Infogix

Customer Experience Analytics: Delivering More Personalized Customer Service
sponsored by zendesk (bime by)
EGUIDE: In this e-guide, explore several customer experience initiatives to help you discern which tactics have the staying power it takes to make a positive impact on your company's ability to integrate analytics into its CRM systems. Find out how to derive actionable insights that can help you create a more personalized customer experience.
Posted: 01 Sep 2016 | Published: 31 Aug 2016

zendesk (bime by)

Business Analytics and The Future of Customer Experience Management
sponsored by CA Technologies
EGUIDE: In this expert e-guide, learn about the ways in which businesses have used customer analytics for CEM in the past, and how those strategies will change with new technologies. Discover how harnessing big data analytics allows companies to improve their CRM, the impact IoT and intelligent system adoption will have on predictive analytics, and more.
Posted: 04 Nov 2016 | Published: 04 Nov 2016

CA Technologies
 
 
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