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CDMWhite Papers (View All Report Types)
 
The Connected Consumer and the New Decision-Making Cycle
sponsored by IBM
WHITE PAPER: This informative white paper offers an overview of the modern customer journey from attention to action, and describes how marketers must respond to the new ways customers form and make buying decisions. Discover the four key pillars of managing the customer journey.
Posted: 18 Feb 2014 | Published: 28 Feb 2013

IBM

Exceptional Customer Experience: The New Supply Chain Management Focus
sponsored by IBM
WHITE PAPER: Take a look at this white paper to assess your own customer experience delivery capabilities using a Supply Chain Maturity Model. Follow a three-stage roadmap to transform your supply chain into one that enables the delivery of exceptional customer experiences in an operationally efficient and cost effective manner.
Posted: 13 Aug 2013 | Published: 13 Aug 2013

IBM

CRM Analytics: Making the Most of Salesforce data to increase sales efficiency
sponsored by SearchCRM
WHITE PAPER: View this white paper to unlock the power behind CRM analytics. It explains how you can develop a view of the customer by analyzing social media data. Find out how to make the most of tweets and Facebook postings by reading this resource now.
Posted: 02 Apr 2013 | Published: 02 Apr 2013

SearchCRM

Set Your IT Business Up For Success: Achieving Client Satisfaction in the First 30 Days
sponsored by LabTech Software
WHITE PAPER: Learn the steps you can follow to make the transition as smooth as possible, so you build client confidence fast and evolve from simply being the hired help to being viewed as a trusted advisor and valuable asset to your clients' business.
Posted: 26 Oct 2013 | Published: 25 Oct 2013

LabTech Software

Case Study: Cincinnati Zoo and Botanical Garden
sponsored by IBM
WHITE PAPER: This case study details how the Cincinnati Zoo utilized business analytics to gain deeper insight into visitor behaviors and habits – allowing it to transform customer experience while also reducing its reliance on subsidies.
Posted: 10 Apr 2013 | Published: 31 Mar 2012

IBM

Building Blocks of Next-Generation Customer Experience
sponsored by Salesforce
WHITE PAPER: Read this game-changing white paper now to discover how to tackle operator's customer experience pain points, so you can provide the stellar customer service where and when it matters most.
Posted: 22 Apr 2014 | Published: 28 Feb 2014

Salesforce

The State of Customer Data Integration 2013
sponsored by Scribe Software Corporation
WHITE PAPER: In this comprehensive survey report based on data from over 900 responses from independent businesses and IT leaders, get an overview of the current state of customer data integration and learn how your organization can improve your integration practices.
Posted: 13 Nov 2013 | Published: 13 Nov 2013

Scribe Software Corporation

Advancing Your Digital Marketing Strategy with Webtrends Analytics
sponsored by WebTrends
WHITE PAPER: In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.
Posted: 18 Apr 2013 | Published: 18 Apr 2013

WebTrends

Big Data Gets Personal
sponsored by SAP America, Inc.
WHITE PAPER: In this report from the MIT Technology Review, discover 10 must-read articles about the relationship between personal data and big data. Find out how companies are leveraging customer information and the pros and cons of releasing personal data via the Web or otherwise.
Posted: 27 Jan 2014 | Published: 27 Jan 2014

SAP America, Inc.

IBM Analytic Answers for Retail Purchase Analysis and Offer Targeting
sponsored by IBM
WHITE PAPER: This resource introduces a portfolio of cloud-based strategies that allow organizations of all shapes and sizes to benefit from advanced analytics – without the need for infrastructural changes, expensive software, or analytics expertise.
Posted: 10 Apr 2013 | Published: 31 Mar 2013

IBM
 
 
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