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CDM White Papers (View All Report Types)
 
Predictive Analytics Case Study: Union Investment Achieves Precision-targeted Marketing
sponsored by IBM
WHITE PAPER: In this white paper, learn how Union Investment leveraged predictive analytics tools to perform in-depth analysis of customer behavior. Discover how they were able to increase return on marketing spending, improve customer service, and engage in smarter product development.
Posted: 19 Oct 2015 | Published: 31 Jul 2014

IBM

Marketing Automation, Simplified
sponsored by Oracle Corporation
WHITE PAPER: This guide will help you understand the core competencies of marketing, as well as the benefits of implementing automation technology as part of your business structure. From targeting to analytics, you'll uncover the five tenets of modern marketing.
Posted: 11 Feb 2016 | Published: 11 Feb 2016

Oracle Corporation

How Leading Retailers Improve the Customer Experience
sponsored by IBM
WHITE PAPER: This report explains the best practices of retailers that outperform their peers. Learn how leading retailers optimize the customer experience by using analytics to inform merchandising activities as well as to make better marketing, sales, and sourcing decisions.
Posted: 19 Oct 2015 | Published: 31 Jul 2013

IBM

It's All About the User Experience
sponsored by CA Technologies
WHITE PAPER: This resource discusses ways to improve both employee productivity and customer experiences using application performance management (APM) techniques. By suggesting that APM intrinsically links your employees' ability to improve customer outcomes, this paper makes the business case for APM tools.
Posted: 07 Jan 2016 | Published: 31 Dec 2015

CA Technologies

CRM Success Stories: Amway Korea
sponsored by Microsoft
WHITE PAPER: Access this infographic and learn how Amway Korea improved service quality and better decision-making by enabling employees with an integrated CRM strategy. Learn how their approach can help you remain competitive and ensure customer satisfaction.
Posted: 08 Jan 2016 | Published: 10 May 2015

Microsoft

The Shift to Customer Centricity in the Contact Center
sponsored by Avaya
WHITE PAPER: In this infographic, you'll find statistics from one contact center research report that reveal new customer expectations. Learn how to address consumer needs by driving change in the contact center.
Posted: 11 Dec 2015 | Published: 11 Dec 2015

Avaya

Move Forward: Create a More Satisfying and Productive Omni-channel Experience
sponsored by Hewlett Packard Enterprise
WHITE PAPER: Find out why so many are turning to the power of advanced information management and analytics (IM&A), in order to improve their understanding of consumers and deliver a seamless and more satisfying omni-channel experience.
Posted: 03 Jul 2014 | Published: 30 Jun 2014

Hewlett Packard Enterprise

Why Creating Closer Customer Relationships Depends on Master Data Management
sponsored by TIBCO Software Inc.
WHITE PAPER: This dynamic terrain is rocky, but it also holds enormous potential. The following white paper reveals what strategies you need to achieve close customer relationships and increased loyalty.
Posted: 16 Oct 2015 | Published: 16 Oct 2015

TIBCO Software Inc.

Microsoft Dynamics CRM Release Preview Guide
sponsored by Microsoft India
WHITE PAPER: In this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities.
Posted: 20 May 2014 | Published: 30 Apr 2014

Microsoft India

Sales Intelligence: 28% More Reps Achieving Annual Quota
sponsored by Salesforce Data.com
WHITE PAPER: This survey-based research examines how sales organizations leverage customer data to improve sales effectiveness.
Posted: 18 Apr 2014 | Published: 31 Aug 2013

Salesforce Data.com
 
 
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