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CDM White Papers (View All Report Types)
 
Rethink Email: Earn a Place in Your Customer's Inbox
sponsored by Salesforce
WHITE PAPER: 77% of consumers prefer to receive permission-based marketing communications. The second they hit "subscribe," they're asking for your content -- so why not make it about them? Read on for tips on connecting with your email subscribers.
Posted: 26 Feb 2016 | Published: 26 Feb 2016

Salesforce

CRM Success Stories: Shell Card Services
sponsored by Microsoft
WHITE PAPER: By bringing its CRM approach up to speed, Shell enhanced sales and revenue growth. Access this infographic and learn how you can achieve similar benefits.
Posted: 08 Jan 2016 | Published: 25 Jun 2015

Microsoft

Deciding Which CRM Solution is Right For You
sponsored by Salesforce.com
WHITE PAPER: This e-book can help you determine which type of CRM system is right for your business.
Posted: 26 Jun 2015 | Published: 31 Dec 2014

Salesforce.com

Identity and Access Management Users Maximize Their ROI
sponsored by ForgeRock
WHITE PAPER: Access this infographic and learn how to maximize ROI on your identity access management, consolidate the identity data of customers to one platform, and more.
Posted: 17 Nov 2015 | Published: 17 Nov 2015

ForgeRock

The Business Leader's Guide to Optimizing the Social Customer Journey
sponsored by Salesforce
WHITE PAPER: Your customers are praising and complaining on Twitter and Instagram. Are you responding? This resource explains how to successfully use social media to dramatically impact the customer experience. Learn how to address common problems in this blossoming marketing tool.
Posted: 02 Mar 2016 | Published: 02 Mar 2016

Salesforce

How Leading Retailers Improve the Customer Experience
sponsored by IBM
WHITE PAPER: This report explains the best practices of retailers that outperform their peers. Learn how leading retailers optimize the customer experience by using analytics to inform merchandising activities as well as to make better marketing, sales, and sourcing decisions.
Posted: 19 Oct 2015 | Published: 31 Jul 2013

IBM

How to Achieve Effective Selling and Make Data-Driven Decisions
sponsored by Microsoft
WHITE PAPER: This whitepaper offers a presentation detailing how to reach achieve effective selling with the help of a data insight tool. Learn how you can help your enterprise gain insight from your data to make data-driven decisions that will improve your client relationship management strategies.
Posted: 09 Nov 2015 | Published: 31 Dec 2014

Microsoft

Why Identity is at the Heart of the IoT
sponsored by Gigya
WHITE PAPER: This resource describes how a well-designed customer identity and access management (cIAM) strategy can unlock the true capabilities of the IoT. Discover use cases that demonstrate how cIAM can offer secure, personalized user experiences with connected products.
Posted: 16 Mar 2016 | Published: 31 Dec 2015

Gigya

Are You Customer-Centric? Why Manufacturers Are Adding Services
sponsored by Infor
WHITE PAPER: Make sure your company is positioned to meet the customer expectations and demands that will result from offering new services. Read on and learn ways to capture the data needed to truly understand what services add value for customers.
Posted: 26 Feb 2016 | Published: 26 Feb 2016

Infor

Why Creating Closer Customer Relationships Depends on Master Data Management
sponsored by TIBCO Software Inc.
WHITE PAPER: This dynamic terrain is rocky, but it also holds enormous potential. The following white paper reveals what strategies you need to achieve close customer relationships and increased loyalty.
Posted: 16 Oct 2015 | Published: 16 Oct 2015

TIBCO Software Inc.
 
 
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