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Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

CMO Guide: How to Evaluate Marketing Technology
sponsored by IBM
WHITE PAPER: The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes.
Posted: 08 Apr 2014 | Published: 08 Apr 2014

IBM

6 Best Practices for Creating a Content Marketing Strategy
sponsored by Act On
WHITE PAPER: A content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.
Posted: 08 Apr 2014 | Published: 31 Dec 2013

Act On

ERP in the Midmarket: Enabling Functionality and Simplicity to Combat Complexity
sponsored by Epicor Software Corporation
WHITE PAPER: This report walks you through ERP in the midmarket, offering insight to help you identify your ERP needs and uncover the potential benefits you can achieve with the right tool.
Posted: 12 Mar 2014 | Published: 30 Sep 2013

Epicor Software Corporation

Is an Open Source Business Process and Rules Management Solution Right for You?
sponsored by Red Hat
WHITE PAPER: Not all businesses can afford proprietary business rules management systems (BRMS) and business process management (BPM) tools. Access this resource to find out if open-source BRMS or BPM is right for your organization, and discover the benefits of an open-source strategy by reading now.
Posted: 05 Dec 2013 | Published: 31 May 2013

Red Hat

Nip and Tuck: ECM Gets a Facelift
sponsored by SearchContentManagement
EBOOK: With mobile, cloud and remote workforce trends changing the scope of content management, 2014 will be a year of growth for ECM systems.
Posted: 12 Mar 2014 | Published: 12 Mar 2014

SearchContentManagement

Personalized Marketing and Web Analytics
sponsored by IBM
WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
Posted: 01 Mar 2014 | Published: 28 Feb 2013

IBM

Improve Your Web Infrastructure with Red Hat Enterprise Linux
sponsored by Red Hat
WHITE PAPER: In this white paper, you will discover how to power your web infrastructure with open source software solutions. Inside, learn how to fulfill business requirements for a more reliable and scalable web infrastructure.
Posted: 10 Dec 2013 | Published: 10 Dec 2013

Red Hat

Personalized Marketing Campaigns for Every Customer
sponsored by SDL
WEBCAST: You need to create personalized, relevant, insight-driven, and timely marketing campaigns to successfully engage your customers. Find out how to do just that in this brief video, where you'll learn about a technology that enables you to create customized marketing campaigns that reach customers through a variety of devices and channels
Posted: 11 Apr 2014 | Premiered: Apr 11, 2014

SDL

Magic Quadrant for Multichannel Campaign Management
sponsored by IBM
WHITE PAPER: Digital marketing continues to fuel the multichannel campaign management market. In this informative report, find a market analysis and key definitions, learn about Magic Quadrant for Multichannel Campaign Management, read a thorough vendor comparison review, and more.
Posted: 01 Mar 2014 | Published: 30 May 2013

IBM
 
 
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