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Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

Managing Content for Global Brands: Considering e-Spirit
sponsored by e-Spirit AG
ANALYST REPORT: This analyst report details what you should look for in a Web content management system, and evaluates one vendor's WCM offering.
Posted: 10 Feb 2014 | Published: 30 Jun 2010

e-Spirit AG

Magic Quadrant for Marketing Resource Management
sponsored by IBM
ANALYST REPORT: Marketing resource management (MRM) can help you orchestrate and optimize internal and external marketing resources. In this Gartner Magic Quadrant report, see how top vendors in the MRM space such as SAP, IBM, Teradata, and more stack up against five top essentials of MRM.
Posted: 19 Feb 2014 | Published: 04 Feb 2013

IBM

LANSA Case Study: High Liner Foods transforms its business with LANSA
sponsored by LANSA
CASE STUDY: This brief case study reveals how a virtual supply chain gave frozen food processor High Liner Foods, Inc. consistent, easy access to the same up-to-date information – allowing the company to reduce errors, increase efficiency, and more.
Posted: 19 Feb 2014 | Published: 31 Dec 2005

LANSA

2014 IT Budget Benchmark
sponsored by ComputerWeekly.com
IT BRIEFING: IT spending will grow  by 3% in 2014 but this hides a significant growth in shadow IT spending by other parts of the business, the CEB 2014 IT Budget Benchmark reveals.
Posted: 29 Nov 2013 | Published: 29 Nov 2013

ComputerWeekly.com

The Connected Consumer and the New Decision-Making Cycle
sponsored by IBM
WHITE PAPER: This informative white paper offers an overview of the modern customer journey from attention to action, and describes how marketers must respond to the new ways customers form and make buying decisions. Discover the four key pillars of managing the customer journey.
Posted: 18 Feb 2014 | Published: 28 Feb 2013

IBM

Improve Your Web Infrastructure with Red Hat Enterprise Linux
sponsored by Red Hat
WHITE PAPER: In this white paper, you will discover how to power your web infrastructure with open source software solutions. Inside, learn how to fulfill business requirements for a more reliable and scalable web infrastructure.
Posted: 10 Dec 2013 | Published: 10 Dec 2013

Red Hat

Differentiate Your Business through Customer Engagement
sponsored by Hewlett-Packard Limited
ANALYST REPORT: This Forrester Consulting report reveals the findings of a study of 159 managers and business decision-makers regarding their customer engagement strategies.
Posted: 10 Feb 2014 | Published: 31 Dec 2013

Hewlett-Packard Limited

Real-Time Marketing: Go Beyond the Buzz
sponsored by Hootsuite
WHITE PAPER: Today, information moves faster than ever before -- virtually in real-time. People are taking to social media to get their news, and companies are capitalizing on this when it comes to marketing efforts. With real-time marketing, you can get the right information to the right audience at the right time.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

Hootsuite

Social Media for Lead Generation
sponsored by Act On
WHITE PAPER: This whitepaper shows you how to use social media to support your lead generation efforts, and serves as a blueprint for marketers who want to know the specific steps required to create lead gen campaigns that are promoted via social media.
Posted: 16 Apr 2014 | Published: 16 Apr 2014

Act On
 
 
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