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Ad Analysis White Papers (View All Report Types)
 
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

The Top 5 Mysteries of Utilization
sponsored by FinancialForce
WHITE PAPER: To learn more about utilization access this informative white paper. Discover the top 5 mysteries of utilization and how your organization can solve them.
Posted: 24 Apr 2015 | Published: 24 Apr 2015

FinancialForce

Workflow, Rules, and CEP Combine to Drive New Business Value
sponsored by Red Hat
WHITE PAPER: Read this whitepaper to see why today's BPM projects involve a shift from manual to automated tasks, back-end orchestration, extensive use of rules, event-driven problem detection, and more dynamic capabilities that support knowledge workers.
Posted: 04 Apr 2014 | Published: 31 Oct 2012

Red Hat

The Great Debate: One Integrated Business System VS. Siloed Applications
sponsored by NetSuite
WHITE PAPER: This resource explores the challenges of siloed software applications, and describes how an integrated business system can give you the power to conquer operational inefficiency and support business growth.
Posted: 13 Feb 2014 | Published: 31 Dec 2013

NetSuite

The One that Got Away: How to Identify and Re-Engage Lapsed Customers
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this valuable resource to learn how you can reach out to lapsed customers and shore up your customer loyalty and retention using proven data-driven processes. Read on to learn how retailer Milk&More was able to implement these strategies to win over their lapsed customers.
Posted: 09 Feb 2015 | Published: 09 Feb 2015

Silverpop Systems Inc. an IBM Company

Using SMS for Marketing: A Beginner’s Resource
sponsored by StrikeIron
WHITE PAPER: One of the simplest ways to connect with your customers is one they use daily with their friends -- SMS, or text message. In this buyer's guide, learn all about the use of SMS for a variety of customer relationship management (CRM).
Posted: 30 May 2014 | Published: 30 May 2014

StrikeIron

5 Ways Marketing Automation Can Optimize & Grow Your Business
sponsored by Act On
WHITE PAPER: Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

Act On

Improve Your Web Infrastructure with Red Hat Enterprise Linux
sponsored by Red Hat
WHITE PAPER: In this white paper, you will discover how to power your web infrastructure with open source software solutions. Inside, learn how to fulfill business requirements for a more reliable and scalable web infrastructure.
Posted: 10 Dec 2013 | Published: 10 Dec 2013

Red Hat

Making Sense of the Chaos: Measuring The Influence of Social Media
sponsored by IBM
WHITE PAPER: In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue.
Posted: 02 Mar 2014 | Published: 30 Jun 2013

IBM

A Quick-Start Guide to Deploy an SMS Strategy for Business
sponsored by StrikeIron
WHITE PAPER: SMS is emerging as one of the most effective means of communication -- short, digestible messages sent rapidly to the right users. In this white paper, you'll find a 4-step guide to deploying an SMS strategy for customer relationship management (CRM) and marketing.
Posted: 05 Jun 2014 | Published: 05 Jun 2014

StrikeIron
 
 
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