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Ad Analysis White Papers (View All Report Types)
 
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

IBM Cognos Disclosure Management on Cloud
sponsored by IBM
WHITE PAPER: This white paper introduces IBM Cognos Disclosure Management on Cloud, a cloud-based platform designed to meet all of your organization's needs for the production of recurring, multi-author reports.
Posted: 26 Feb 2015 | Published: 30 Jan 2015

IBM

AIIM Market Intelligence Report: SharePoint 2013 Users Provide Feedback
sponsored by K2
WHITE PAPER: To what extent can SharePoint solve all of the content management, records management, and social collaboration needs of the enterprise as a whole? This report looks at the adoption rates and roll-out status for SharePoint as an ECM/DM system, the ongoing issues of user adoption, and overall project success or failure.
Posted: 24 Mar 2014 | Published: 31 Dec 2013

K2

Meeting BPM Requirements of Both IT and Business
sponsored by OpenText
WHITE PAPER: This expert guide addresses the ideal BPM platform capabilities for today's organizations to meet the disparate needs of both technical departments and the line of business.
Posted: 09 May 2014 | Published: 09 May 2014

OpenText

Crafting a Successful Email Marketing Campaign
sponsored by Teradata
WHITE PAPER: This document outlines some of the standard best practices that can enhance email communications, including: segmentation, personalization, mobile optimization, and landing pages. It also includes mistakes to avoid to increase customer loyalty and nurture incoming leads.
Posted: 13 Feb 2015 | Published: 13 Feb 2015

Teradata

Build for Growth: Master the ICM Advantage in Retail - How Incentive Compensation Management Fuels Dynamic, High Performance Retail Businesses
sponsored by IBM
WHITE PAPER: Explore this informative resource to discover how Incentive Compensation Management technology fuels dynamic, high performance retail businesses and promotes productivity through compensation programs, streamlined administration, and rewards contributions that advance growth initiatives.
Posted: 31 Jul 2014 | Published: 31 Jul 2014

IBM

10 Digital Marketing Tips for a Successful 2015
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this valuable white paper to learn more about the top 10 digital marketing trends from last year that are making a big splash in the field today
Posted: 06 Feb 2015 | Published: 06 Feb 2015

Silverpop Systems Inc. an IBM Company

Understanding the Millennials
sponsored by SDL
WHITE PAPER: In this resource, explore the results of a 2014 survey on how Millennials operate as consumers, so you can use that information to optimize your marketing strategy and business processes. Find out how Millennials share personal data, how they relate to mobile devices, how they'd like to connect with companies, and more.
Posted: 07 Apr 2014 | Published: 07 Apr 2014

SDL

Microsoft Dynamics CRM Release Preview Guide
sponsored by Microsoft India
WHITE PAPER: In this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities.
Posted: 20 May 2014 | Published: 30 Apr 2014

Microsoft India

Making Sense of the Chaos: Measuring The Influence of Social Media
sponsored by IBM
WHITE PAPER: In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue.
Posted: 02 Mar 2014 | Published: 30 Jun 2013

IBM
 
 
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