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Ad Analysis White Papers (View All Report Types)
 
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

5 Steps to Automate Website and Social Media Monitoring for Lenders
sponsored by Smarsh
WHITE PAPER: Social media and modern website marketing have changed how lenders grow their business. With no room for error, how can you keep your marketing engines revving while you stay on course with the regulators? The key to success is automation. Inside, learn the 5 steps for lenders to automate website and social media monitoring.
Posted: 20 Jun 2017 | Published: 20 Jun 2017

Smarsh

Best Practices for Integrating Business Process Management
sponsored by MuleSoft
WHITE PAPER: This white paper explores how to implement integrated business process management (BPM) by using an API-led strategy. Uncover best practices for BPM design and learn how to overcome common BPM challenges, create API-led connectivity through a hybrid integration platform, and more.
Posted: 01 Mar 2017 | Published: 01 Mar 2017

MuleSoft

Convert Like a Pro: The Future of Personalization in eCommerce and Marketing
sponsored by Cxense
WHITE PAPER: ECommerce and retail marketers: You need to think beyond product recommendations and deliver a true 1:1 experience for customers in real-time to quickly boost conversion rates. But how can you get started? Learn how to boost your conversion rate through data insights, real-time optimization, and more.
Posted: 09 May 2017 | Published: 09 May 2017

Cxense

Personalize Marketing without Being Creepy
sponsored by Sophos
WHITE PAPER: According to Econsultancy, 75% of U.S. consumers like it when brands send them personalized messages and offers. But how do you avoid crossing the line from personalized to downright creepy? Learn how to adapt your marketing personalization strategy to deliver premium customer experiences.
Posted: 02 Nov 2017 | Published: 02 Nov 2017

Sophos

Best Practices Guide for IT Teams and Executives
sponsored by Lenovo Software
WHITE PAPER: In this white paper, uncover the three primary building blocks to a user-centric business model and learn how to navigate the road there.
Posted: 01 Jul 2016 | Published: 01 Jul 2016

Lenovo Software

Content Marketing Essentials: Reach Customers Without Breaking Budgets
sponsored by Marketo
WHITE PAPER: This white paper considers 7 content marketing essentials to deliver quality messages without destroying your budget. Access to now see what your enterprise can do to spike lead generation with the right marketing message.
Posted: 28 Jan 2015 | Published: 28 Jan 2015

Marketo

How Can I Inspire My Customers With Every App Interaction to Build Loyalty and Grow Revenue?
sponsored by CA Technologies
WHITE PAPER: Read this white paper about a modern way to monitor app performance and the customer experience your apps provide. Learn how this tool can account for app performance across platforms and integrate with a full APM solution to make updates more efficient.
Posted: 01 Sep 2016 | Published: 31 Aug 2014

CA Technologies

Best Practices for a Lead Management Strategy
sponsored by Act-On Software
WHITE PAPER: Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?
Posted: 11 Apr 2014 | Published: 31 Dec 2013

Act-On Software

A Structured Design Approach to Business Process Automation & Custom Software Development
sponsored by Red Hat
WHITE PAPER: Discover how to modernize business automation by capitalizing on advances in software development infrastructure, and incorporate them into a new structured, 6-step design approach that eliminates additional risk.
Posted: 21 Jul 2016 | Published: 21 Jul 2016

Red Hat
 
 
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