Ad Analysis White Papers

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May 24, 2013

Business of Information Technology > Business Processes > Marketing >
Ad Analysis

Ad Analysis White Papers (View All Report Types)

5-Step Roadmap for Evaluating Ad Hoc Reporting Tools sponsored by GrapeCity WHITE PAPER: View this informative web paper to learn more about how you can put together a real-time, in-depth data analysis approach to analytics. It outlines a 5 step roadmap for evaluating your reporting tools. Posted: 20 Feb 2013 \| Published: 20 Feb 2013 TOPICS: Ad Tracking and Analysis \| Analytic Applications Software \| Data Analytics \| Data Management

Total cost of ownership: How much are you really spending to host your ad server? sponsored by OpenX WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting. Posted: 23 Feb 2011 \| Published: 23 Feb 2011 TOPICS: Ad Serving \| Ad Tracking and Analysis \| Advertising \| Cost Benefit Analysis \| CRM Hosting \| Server Management \| Server Software \| Systems Management \| Systems Management Software \| TCO

Beyond the Balance Sheet: Assessing the Impact of the New Lease Accounting Standard sponsored by IBM WHITE PAPER: This resource highlights the results of an electronic survey that gathered responses from 179 senior executives on how they plan to deal with the changes in lease accounting proposed by FASB and IASB. Additionally, hear from FedEx's Chief Accounting Officer, as he discusses the implications of this change. Posted: 27 Mar 2013 \| Published: 27 Mar 2013 TOPICS: Accounting \| Accounting Industry \| Accounting Software \| Business IT Alignment \| Business Management \| Business of Information Technology \| Business Process Management \| Business Processes \| Financial Management \| Financial Services \| Financial Statements \| IT Best Practices \| IT Infrastructure \| IT Management \| Leasing

Grow Your Business With Existing Customers sponsored by Citrix Online Go To Meeting WHITE PAPER: This brief by Pamela Slim, award-winning author, shows you how to establish strong customer relationships and then nurture them for the long haul. Posted: 01 Apr 2013 \| Published: 01 Apr 2013 TOPICS: Business Environment \| Business IT Alignment \| Business Management \| Business of Information Technology \| Business Process Management \| Collaboration \| Collaborative Commerce \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices \| Customer Support Software

Marketing Executive Strategy Brief sponsored by Oracle Corporation WHITE PAPER: In this white paper, explore the deep connection between customer experience and business value, and discover how third-party marketing and loyalty strategies and services can bolster that connection. Posted: 03 Apr 2013 \| Published: 31 Jul 2012 TOPICS: CRM \| Marketing \| Marketing Information Systems \| Mobile CRM

Achieving Success with a Flexible Workplace sponsored by IBM WHITE PAPER: This white paper demonstrates how flexible work environments can enhance productivity, spur innovation and reduce costs. Read now to learn how forward thinking IT leaders have already overcome the challenges associated with flexible working initiatives. Posted: 02 Aug 2012 \| Published: 02 Aug 2012 TOPICS: Business Environment \| Business IT Alignment \| Business Management \| Business of Information Technology \| IT Best Practices \| IT Infrastructure \| IT Management \| Mobile Workers \| Security \| Security Architectures \| Security Best Practices \| Security Infrastructure \| Security Management \| Security Threats \| Work Environment \| Workforce Planning

Create a Referral Program to Grow Your IT Business sponsored by ConnectWise WHITE PAPER: This indispensable guide explores the benefits of referral marketing and offers advice on expanding and managing your referral program. Posted: 31 Dec 2012 \| Published: 31 Dec 2012 TOPICS: Customer Loyalty \| Customer Satisfaction \| Lead Generation \| Lead Management \| Market Research \| Marketing \| Marketing Information Systems \| Sales and Marketing Software \| Sales Channels \| Sales Information Systems \| Sales Representatives \| Social Networking

How to Get Rid of Stage Fright Before Your Next Presentation sponsored by Citrix Online Go To Meeting WHITE PAPER: This brief by Matt Abrahams, communication and presentation expert, explores how you can shake your stage fright to present with confidence. Posted: 01 Apr 2013 \| Published: 01 Apr 2013 TOPICS: Business Environment \| Business IT Alignment \| Business Management \| Business of Information Technology \| Business Process Management \| Collaboration \| Collaborative Applications Software \| Collaborative Commerce \| Communications Hardware \| Communications Networks \| Communications Software \| Communications Systems

Empowered Customers Drive Collaborative Business Evolution sponsored by IBM WHITE PAPER: Read this groundbreaking new study, conducted by Forrester Consulting on behalf of IBM, to understand how empowered customers are changing the way business is doing business—today and in the future. Posted: 13 Aug 2012 \| Published: 31 May 2012 TOPICS: Collaborative Commerce \| Customer Satisfaction \| Customer Service \| eCommerce \| Marketing \| Mobile CRM \| Mobile Device Management \| Web Applications Management

CallPro CRM e-marketing features sponsored by CallPro CRM WHITE PAPER: Does your customer relationship management (CRM) lack the agility and flexibility you need to effectively support sales and marketing professionals? Watch this webcast to learn about a CRM system that offers intelligent and flexible e-marketing capabilities with advanced follow-up features to help catch more prospects and close more sales. Posted: 27 Aug 2012 \| Published: 01 Aug 2012 TOPICS: CRM \| CRM Analytics \| CRM Best Practices \| CRM Software \| Customer Profiles \| Email Marketing \| Marketing

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