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Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

The Who, What, When, Where and How of Real Time Personalization
sponsored by IBM
WHITE PAPER: Uncover the key questions which must be considered by marketers in order to provide real-time personalization.
Posted: 28 Aug 2014 | Published: 31 Oct 2013

IBM

How to Reap Full Benefits of BPM with Design and Modelling Tools
sponsored by K2
WHITE PAPER: This white paper highlights a BPM suite that can support the full BPM life cycle and deliver dynamic tools and platforms regardless of whether you're undertaking business process methodology driven initiatives, or execution-based modeling for small processes.
Posted: 26 Jun 2014 | Published: 26 Jun 2014

K2

Next Generation BPM Thinking
sponsored by OpenText
WHITE PAPER: Today, it is evident that Business Process Management (BPM) has lost focus on delivering successful business outcomes. In this white paper, discover what the entire industry needs to do in order to re-focus on business outcomes and, ultimately, generate more money or protect existing money.
Posted: 24 Apr 2014 | Published: 23 Apr 2014

OpenText

Next Generation BPM Thinking
sponsored by OpenText
WHITE PAPER: Business Process Management (BPM) initiatives today are lacking a focus on delivering successful business outcomes. In this white paper, learn about what the next-generation of BPM really needs, and find out how to realign your priorities to focus on being agile, responsive, and aimed at achieving business outcomes.
Posted: 22 Apr 2014 | Published: 31 Mar 2014

OpenText

What the Gartner Analysts are Saying About Government Solutions and Interoperability
sponsored by MicroPact
WHITE PAPER: Budgets are being cut and pressure continues to mount for federal agencies to run leaner and meaner. This paper looks at Gartner analyst coverage of government's approach to developing secure and cost-effective solutions.
Posted: 19 May 2014 | Published: 19 May 2014

MicroPact

The Journey to Smarter Commerce: Your Customer in Context
sponsored by IBM
WHITE PAPER: Two of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.
Posted: 09 Apr 2014 | Published: 30 Apr 2013

IBM

Microsoft Dynamics CRM Release Preview Guide
sponsored by Microsoft India
WHITE PAPER: In this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities.
Posted: 20 May 2014 | Published: 30 Apr 2014

Microsoft India

5 Tips For Setting Measurable Social Media Goals
sponsored by MarketWired
WHITE PAPER: While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
Posted: 20 Feb 2014 | Published: 20 Feb 2014

MarketWired

Making Sense of the Chaos: Measuring The Influence of Social Media
sponsored by IBM
WHITE PAPER: In this white paper, find out how, with the right tools in place, today's marketers can understand the value social media provides as a marketing channel and, in coordination with other channels, drive conversions and, ultimately, revenue.
Posted: 02 Mar 2014 | Published: 30 Jun 2013

IBM
 
 
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