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Social is for Closers: Social Intelligence Guide for Sales
sponsored by Microsoft India
WHITE PAPER: If you're not already using social media for selling, you're missing out. In this comprehensive resource, get an in-depth look at how to leverage social media in order to build relationships, boost sales, and drive and nurture leads.
Posted: 20 May 2014 | Published: 20 May 2014

Microsoft India

Case Study: A CRM Solution Improves Collaboration, Services and Revenue
sponsored by Microsoft India
WHITE PAPER: This case study tells the story of how one organization overcame sales and customer service challenges by deploying a new CRM solution that improved collaboration between sales and marketing, enhanced customer service, and increased revenue, productivity and efficiency.
Posted: 17 Jun 2014 | Published: 31 May 2013

Microsoft India

Magic Quadrant for Multichannel Campaign Management - May 2014
sponsored by IBM
WHITE PAPER: The following Magic Quadrant report on multichannel campaign management compares and contrasts the top MCCM vendors; explore the strengths and weaknesses of each provider, how they are adapting to new market pressures, and more.
Posted: 09 Jul 2014 | Published: 09 Jul 2014

IBM

How sales intelligence drives business goals
sponsored by Salesforce Data.com
WHITE PAPER: This survey-based research examines how sales organizations leverage customer data to improve sales effectiveness.
Posted: 18 Apr 2014 | Published: 31 Aug 2013

Salesforce Data.com

Why CRM? The Business Case for Customer Relationship Management
sponsored by Oracle Corporation
WHITE PAPER: Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction.
Posted: 02 Mar 2007 | Published: 01 Jul 2006

Oracle Corporation

Three Key Steps to B2B Marketing Optimization
sponsored by Marketo
WHITE PAPER: In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.
Posted: 28 Apr 2010 | Published: 28 Apr 2010

Marketo

Siebel CRM On Demand: Best Practices for Pipeline Management
sponsored by Oracle Corporation
WHITE PAPER: This white paper discusses common factors that impact the ability to effectively manage the sales pipeline and details processes and best practices that can help companies overcome sales challenges and establish a critical competitive advantage.
Posted: 06 Mar 2007 | Published: 01 Jan 2007

Oracle Corporation

Social Media: A Unified Strategy for Success
sponsored by Hootsuite
WHITE PAPER: In order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments.
Posted: 16 Apr 2014 | Published: 16 Apr 2014

Hootsuite

How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline
sponsored by Genius.com
WHITE PAPER: In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.
Posted: 07 Oct 2009 | Published: 07 Oct 2009

Genius.com

Yankee Group: Driven Revenue through Information-driven Selling
sponsored by Oracle Corporation
WHITE PAPER: This paper by the Yankee Group is a review of today's sales challenges and how strategically managed companies are beginning to provide consistent, accurate information to an entire network of organizations involved in the selling process.
Posted: 06 Oct 2006 | Published: 01 May 2005

Oracle Corporation
 
 
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