Strategic Value With Trade Promotion Management: A Closed-Loop Process for Quick Wins and Profitable Growth

Strategic Value With Trade Promotion Management: A Closed-Loop Process for Quick Wins and Profitable Growth

Cover

This paper presents the situation of N-Hair, a fictional high-end hair-care products company that has achieved tremendous profitability over many years but is now expanding into channels in broader consumer markets.

N-Hair decided to implement trade promotion management (TPM) software. They turned to SAP® Account and Trade Promotion Management for Consumer Products package which provided many quick wins, including better visibility into spending and sharper analyses. Continue reading to learn how with the SAP software, the firm has positioned itself well for long-term success as it preserved its brand image and me the objectives of retailers and investors.

Vendor:
SAP America, Inc.
Posted:
03 Sep 2010
Published:
03 Sep 2010
Format:
PDF
Length:
12 Page(s)
Type:
White Paper
Language:
English
Already a Bitpipe member? Login here

Download this White Paper!

By submitting your personal information, you agree to receive emails regarding relevant products and special offers from TechTarget and its partners. You also agree that your personal information may be transferred and processed in the United States, and that you have read and agree to the Terms of Use and the Privacy Policy.