Branding - White Papers, Webcasts and IT downloads

FREE MEMBERSHIP - Create your personalized Bitpipe Service!

Members: Sign in

Jul 6, 2008

Search Help

Business of Information Technology > Business Processes > Marketing >
Branding
ALSO CALLED: Brand Image and Brand Protection DEFINITION: A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product, service, or concept. Branding is the process of creating and disseminating … Definition continues below.

Add Branding to your RSS Reader:

ALL

WHITE PAPERS

WEBCASTS

IT DOWNLOADS

PRODUCTS

COMPANIES

2 Matches

The Business Value of Social Networking Applications sponsored by HiveLive, Inc. WHITE PAPER: Posted: 04 Apr 2008 \| Published: 01 Oct 2007 SUMMARY: This white paper examines the development of the social networking market, provides an overview of the benefits to be derived from using social networking technologies and explores the role of social networking vendors in this critical market. TOPICS: Application Deployment \| Branding \| Business Intelligence \| Collaboration \| Customer Loyalty \| Market Trends \| Sales \| Social Computing \| Social Networking \| Software Implementation \| Virtual Communities \| Wikis

10 Ways to Improve B2B Email Deliverability and Effectiveness sponsored by Vtrenz, Inc WHITE PAPER: Posted: 23 Jan 2008 \| Published: 01 Jan 2008 SUMMARY: Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased sales opportunities and more profitable customer relationships. TOPICS: Authentication \| Branding \| Click-Throughs \| CRM \| CRM Software \| Customer Satisfaction \| Email Marketing \| Email Software \| ISP \| Lead Generation \| ROI \| Sales \| Spam

BRANDING DEFINITION (continued): … the brand name. Branding can be applied to the entire corporate identity as well as to individual product and service names.

Brands are usually protected from use by others by securing a trademark or service mark from an authorized agency, usually a government agency. Before applying for a trademark or service mark, you need to establish that someone else hasn't already obtained one for your name. Although you can do the searching yourself, it is common to hire a law firm that specializes …
Branding definition sponsored by WhatIs.com, powered by WhatIs.com an online computer dictionary

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines


Definitions: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Other
TechTarget Corporate Web Site \| Media Kits \| Site Map All Rights Reserved, Copyright 2000 - 2007, TechTarget \| Read our Privacy Statement