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Branding

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ALSO CALLED: Brand Image, Brand Protection
DEFINITION: A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product, service, or concept. Branding is the process of creating and disseminating the brand name. Branding can be applied to the entire corporate identity as well as to individual  … 
Definition continues below.
BrandingMultimedia (View All Report Types)
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The Next Generation of CRM - Engaging with the Empowered Customer in Turbulent Times
sponsored by SAP America, Inc.
WEBCAST: This Webcast and complimentary Podcast explores today's consumer trends and new customer strategies that will help companies not only survive the current economy but emerge as a leader in the long run.
Posted: 13 Mar 2009 | Premiered: Mar 31, 2009, 12:00 EDT (16:00 GMT)

SAP America, Inc.

The Next Generation of CRM - Engaging with the Empowered Customer in Turbulent Times
sponsored by SAP America, Inc.
PODCAST: In this Podcast, Dr. Volker Hildebrand, VP CRM Product Management, SAP, will discuss these significant trends and outline SAP's approach to a new generation of CRM that will help companies not only survive the current economy but emerge as a leader in the long run.
Posted: 14 Apr 2009 | Premiered: Apr 14, 2009

SAP America, Inc.
2 Matches
 
BRANDING DEFINITION (continued): …  product and service names.Brands are usually protected from use by others by securing a trademark or service mark from an authorized agency, usually a government agency. Before applying for a trademark or service mark, you need to establish that someone else hasn't already obtained one for your name. Although you can do the searching yourself, it is common to hire a law firm that specializes in doing trademark searches and managing the application process, which, in the United States, takes about a year. Once you've learned that no one else is using it, you can begin to use your brand name as … 
Branding definition sponsored by WhatIs.com, powered by WhatIs.com an online computer dictionary

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