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Branding

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ALSO CALLED: Brand Image, Brand Protection
DEFINITION: A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product, service, or concept. Branding is the process of creating and disseminating the brand name. Branding can be applied to the entire corporate identity as well as to individual  … 
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BrandingMultimedia (View All Report Types)
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Secure Your Social Enterprise
sponsored by Hootsuite
WEBCAST: As enterprises become more active in social media, it can become difficult to keep track of all social accounts. Finding new fake or hijacked accounts isn't easy, and false representations of your company can seriously harm your brand. How can you protect your social media accounts from hackers and spammers? Find out in this comprehensive webcast.
Posted: 21 Nov 2013 | Premiered: Nov 21, 2013

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BRANDING DEFINITION (continued): …  product and service names.Brands are usually protected from use by others by securing a trademark or service mark from an authorized agency, usually a government agency. Before applying for a trademark or service mark, you need to establish that someone else hasn't already obtained one for your name. Although you can do the searching yourself, it is common to hire a law firm that specializes in doing trademark searches and managing the application process, which, in the United States, takes about a year. Once you've learned that no one else is using it, you can begin to use your brand name as … 
Branding definition sponsored by WhatIs.com, powered by WhatIs.com an online computer dictionary

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