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Branding

ALSO CALLED: Brand Image and Brand Protection
DEFINITION:

A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product, service, or concept. Branding is the process of creating and disseminating  … 
Definition continues below.



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Your request for Branding multimedia returned limited or no results. The request has been expanded to include Co-Branding and Brand Loyalty multimedia.
2 Matches
Data Loss Prevention: What is it and why are the FORTUNE 500 taking note?
sponsored by Symantec Corporation
WEBCAST: Understand why DLP is a top 3 priority for CIOs in 2008, realize the importance of DLP to demonstrate compliance, reduce risk, safeguard brand and reputation, and hear real-life customer use cases.
Posted: 26 Sep 2008 | Premiered: Available On Demand
Get This Now


Increase Brand Loyalty While Streamlining Your Marketing Processes
sponsored by EMC Corporation
PODCAST: In this podcast the speakers talks about the introduction of their new EMC solutions for marketing.
Posted: 16 Sep 2008 | Premiered: 16 Sep 2008
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BRANDING DEFINITION (continued): …  the brand name. Branding can be applied to the entire corporate identity as well as to individual product and service names.

Brands are usually protected from use by others by securing a trademark or service mark from an authorized agency, usually a government agency. Before applying for a trademark or service mark, you need to establish that someone else hasn't already obtained one for your name. Although you can do the searching yourself, it is common to hire a law firm that specializes … 
Branding definition sponsored by WhatIs.com, powered by WhatIs.com an online computer dictionary



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