DEFINITION: Taxonomy (from Greek taxis meaning arrangement or division and nomos meaning law) is the science of classification according to a pre-determinedsystem, with the resulting catalog used to provide a conceptual frameworkfor discussion, analysis, or information retrieval. In theory, the development of a good taxonomy takes into account the importance of separating elements of agroup (taxon) into subgroups
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Marketing-speak can range from one organization to the next—a “program” to one person could be a “campaign” to you. Download this expert guide to explore the differences between channels, programs and campaigns, and learn how you can create a common taxonomy to avoid terminology confusion.
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