Marketing activity taxonomy: Creating one for your organization

Part 6: Marketing Channels, Programs and Campaigns

Cover

Marketing-speak can range from one organization to the next—a “program” to one person could be a “campaign” to you. That’s why creating a marketing activity taxonomy is crucial to every strategy.

Download this expert guide to explore the differences between channels, programs and campaigns, and learn how you can create a common taxonomy to avoid terminology confusion.

Vendor:
TechTarget
Posted:
Feb 8, 2021
Published:
Dec 27, 2019
Format:
PDF
Type:
eGuide
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