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Focus Technology: Leveraging Intent Data to Improve Sales Alignment and Accelerate Pipeline sponsored by TechTarget VIDEO: VAR Focus Technology Solutions needed to acquire more net-new customers and accelerate their deals. To help discover these buyers at exactly the right time, they used purchase intent insight from TechTarget's Priority Engine. Read on for more information on how Priority Engine works. Posted: 16 Nov 2018 \| Premiered: 16 Nov 2018 TOPICS: CRM \| Marketing \| Sales \| Sales and Marketing Software

The Value of Customer Support Across Your Organization sponsored by Squelch EBOOK: As customer experience becomes a key differentiator for businesses in today's competitive landscape it takes a company-wide, integrated approach to equip support agents with the knowledge they need to deliver the quality of services your customers demand. Download this e-book to explore what this looks like in practice. Posted: 11 Mar 2019 \| Published: 11 Mar 2019 TOPICS: Customer Interaction Services \| Customer Loyalty \| Customer Satisfaction \| Customer Self-Service \| Customer Service \| Customer Service Best Practices \| Customer Support Software \| Marketing \| Sales \| Sales and Marketing Software

Captivate your online user base in 3 simple steps sponsored by Akamai Technologies EBOOK: The few seconds online businesses have to captivate their audience are critical, and delivering the wrong material has proven to be just as harmful as delivering the right material too slow. In this PDF, discover how a simple 3-step plan can help businesses gain vital insight into what's slowing them down. Posted: 24 Dec 2018 \| Published: 24 Dec 2018 TOPICS: Business Performance Management \| Business Performance Management Software \| Content Management \| Content Management Software \| Content Management Systems \| CRM \| Market Research \| Marketing \| Web Content Accessibility \| Web Content Management

Mitel: Increasing SQLs Using TechTarget's Priority Engine and TargetROI Solutions sponsored by TechTarget RESOURCE: Mitel's EMEA marketing team needed to supply a constant flow of qualified leads to a dispersed sales geography with a tightly defined target audience. By leveraging TechTarget's Priority Engine, Mitel helped boost telemarketing and email results. Read on for more on how TechTarget's Priority Engine can provide purchase intent insights. Posted: 21 Nov 2018 \| Published: 21 Nov 2018 TOPICS: CRM \| Marketing \| Sales

Harnessing Business-Led IT sponsored by ComputerWeekly.com ESSENTIAL GUIDE: CIOs should treat business-led IT ("Shadow IT") as another, often better, way to achieve the core goals of Corporate IT, this report from CEB argues Posted: 22 Aug 2014 \| Published: 22 Aug 2014 TOPICS: Boards of Directors \| Business IT Alignment \| Business Systems \| CEOs \| CIOs \| Collaboration \| Data Analytics \| Information Management \| IT Best Practices \| IT Governance \| IT Management \| IT Service Centers \| Management Change \| Marketing \| Productivity \| Project Management \| Risk Management \| Training \| Vendors

Gartner: How CIOs should prepare for optimising IT in the digital economy sponsored by ComputerWeekly.com ANALYST BRIEF: Gartner analyst Michael Smith argues that CIOs should adopt a dual approach to supporting the enterprise's transformation to the digital economy. Posted: 09 Sep 2014 \| Published: 09 Sep 2014 TOPICS: Business Intelligence \| CIOs \| Cloud Computing \| Data Analytics \| Data Management \| Infrastructure Management \| Internet \| Marketing \| Mobile Workers \| ROI \| Smart Phones \| Social Computing \| Tablet PC

How to Pick the Right Mobile Sales Force Automation APP sponsored by Adobe EchoSign EGUIDE: In this e- guide, explore key factors to keep in mind when choosing a mobile sales force automation application. Posted: 02 Mar 2015 \| Published: 02 Mar 2015 TOPICS: Marketing \| Marketing Literature \| Sales \| Sales and Marketing Software \| Sales Force Automation \| Sales Representatives

Using SMS for Marketing: A Beginner’s Resource sponsored by StrikeIron WHITE PAPER: One of the simplest ways to connect with your customers is one they use daily with their friends -- SMS, or text message. In this buyer's guide, learn all about the use of SMS for a variety of customer relationship management (CRM). Posted: 30 May 2014 \| Published: 30 May 2014 TOPICS: CRM \| Customer Loyalty \| Customer Satisfaction \| Marketing \| Sales and Marketing Software \| SMS

The Sales Funnel Takes a New Shape sponsored by SearchCRM EBOOK: Sales reps and marketing teams are well versed in the sales funnel, but do you really know how to exploit it? This 3-part handbook can help sales teams that feel they have hit a rut – or are approaching one – rethink the sales funnel. Posted: 05 May 2016 \| Published: 05 May 2016 TOPICS: CRM \| Marketing \| Sales \| Sales and Marketing Software

MicroScope September 2014: An issue covering the issues around cloud security concerns sponsored by MicroScope EZINE: An issue highlighting the need to challenge user fears around cloud security and the best ways to communicate on social media. Posted: 12 Sep 2014 \| Published: 12 Sep 2014 TOPICS: Cloud Computing \| Hybrid clouds \| Marketing \| Private Cloud \| Public Cloud \| Social Networking

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TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

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