90% of C-suite buyers say brand is influential in shortlisting the buying process—and there’s good reason why. Download this guide to explore the impacts brand awareness and advertising can have on demand generation, and learn how you can establish accurate KPIs to track activity.
Watch this interactive webinar featuring Nancy Nardin, Founder of Smart Selling Tools and one of the world’s leading experts on sales technology and process, explores what Sales really needs from Marketing right now and provides clear insight on how teams can align to reach revenue goals in the near term.
Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?
Two years ago, most companies found themselves restructuring their digital transformation strategies. This e-guide takes you through the key points your digital transformation roadmap will need to account for and where IoT fits into it.