Marketing Trends Across Financial Services
sponsored by Salesforce
RESEARCH CONTENT:
Marketing in the financial services industry is facing a loyalty crisis. Financial services must take a very customer-centric approach to business. Read this report to learn more about how companies in the financial services industry are shaping their marketing strategies around the customer experience.
Posted: 01 Nov 2018 | Published: 31 Dec 2016
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Tips for Providing Great Customer Service on Twitter
sponsored by Zendesk
WHITE PAPER:
Download this white paper to learn about Twitter's evolving role as an interface for company-customer relations and how organizations can take advantage of the platform's key features to advance the work of customer service teams.
Posted: 27 Nov 2018 | Published: 27 Nov 2018
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No More Digital Guesswork: Generate Product & Marketing Insights
sponsored by Optimizely
WHITE PAPER:
Discover how product and marketing teams can use one tool to get feedback on digital products, commerce, and campaigns and improve their decision-making based on evidence and facts. Learn about the Optimizely X experimentation platform and find out how you can deploy new features successfully, personalize digital experiences, and more.
Posted: 03 Dec 2018 | Published: 03 Dec 2018
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Sharing Identity to Foster Customer Loyalty
sponsored by Zendesk
WHITE PAPER:
What's the secret to earning loyal customers? Download this white paper for key takeaways from the research conducted by Dr. Tony Hockley of the London School of Economics and Political Science about the interplay of loyalty and identity.
Posted: 30 Nov 2018 | Published: 30 Nov 2018
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What Marketers Need to Know about Digital Transformation
sponsored by SAS
WEBCAST:
In this webinar, hear from Wilson Raj of SAS and Daniel Newman of Futurum Research about the smartest path you can take to becoming digitally intelligent and improve customer journeys along the way.
Posted: 27 Aug 2018 | Premiered: Aug 27, 2018
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Infographic: Europe Media Consumption Study Results
sponsored by ComputerWeekly.com
DATA SHEET:
TechTarget has surveyed 730 IT professionals in Europe on their media consumption habits. Check out the key results on this infographic.
Posted: 08 Jun 2017 | Published: 08 Jun 2017
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Marketing Analytics Meets Artificial Intelligence
sponsored by SAS
RESOURCE:
This checklist explores how AI can be used to enhance marketing analytics and to help companies both better understand their customers and deliver a great CX.
Posted: 15 Aug 2018 | Published: 31 Oct 2016
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From Insights to Engagement: Transform Your Customer Relationships with Data
sponsored by Marketo
RESOURCE:
Inside, learn why marketers struggle to see a step-by-step path forward for meeting customers' expectations, and find out how and why you can use customer data to improve engagement.
Posted: 12 Sep 2018 | Published: 12 Sep 2018
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Machine Learning Drives Competitive Advantage in Marketing
sponsored by DataRobot Singapore Pte Ltd
RESOURCE:
Marketing agencies that fail to embrace machine learning technology will not keep pace with the competition. Download this resource and learn the ins and outs of machine learning for marketers, including benefits, obstacles and more.
Posted: 05 Sep 2018 | Published: 05 Sep 2018
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The 8 Biggest Digital Marketing Mistakes & How to Avoid Them
sponsored by Marketo
EBOOK:
Whether you are a seasoned digital marketer or a novice, you'll likely make mistakes – or already have – as you undertake your programs and campaigns. This e-book covers the 8 most common digital marketing pitfalls and how to avoid or fix your mistakes.
Posted: 27 Jul 2018 | Published: 27 Jul 2018
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