How Ready Are You for Account-Based Marketing?
sponsored by TechTarget
WHITE PAPER:
How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
Posted: 24 Sep 2019 | Published: 24 Sep 2019
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Magic Quadrant for Multichannel Marketing Hubs
sponsored by Pegasystems
WHITE PAPER:
Multichannel marketing is a competitive field, with many competitive solutions vying for the market space. Because of this close competition, it can be hard to know which solution fits your use case or stands above the rest. Access this Gartner Magic Quadrant report for Multichannel Marketing hubs to learn which vendor is right for you.
Posted: 28 Apr 2020 | Published: 18 Apr 2019
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Driving Real Value with Intent-Driven Digital Advertising
sponsored by TechTarget
EBOOK:
Use this 2-part e-book for help understanding why digital advertising can improve end-to-end marketing and sales performance—and drive remarkable ROI.
Posted: 24 Oct 2019 | Published: 24 Oct 2019
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Why Bad Demand Gen Is Holding You Back
sponsored by TechTarget
WHITE PAPER:
Download this 4-part e-guide to explore the dangers of ineffective demand gen, and find out how better data sources allow you to access and engage real demand in your market right now.
Posted: 19 Jul 2019 | Published: 19 Jul 2019
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The last mile to the individual customer: Sales and marketing software trends
sponsored by ComputerWeekly.com
EGUIDE:
From this e-guide you will learn about such developments in sales and marketing enterprise software in 2018, with a view to 2019 – from Computer Weekly and from our specialist US TechTarget site SearchCRM.
Posted: 21 Dec 2018 | Published: 21 Dec 2018
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Comparing B2B Purchase Intent Vendors
sponsored by TechTarget
WHITE PAPER:
Purchase Intent Data is the hot topic of conversation in the B2B tech space today. In this white paper, we will discuss the difference of Internal vs. External Intent and how to apply intent in practice. Read on for more information.
Posted: 20 Nov 2018 | Published: 20 Nov 2018
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Operationalizing a Fully Integrated Demand Gen Engine at Druva
sponsored by TechTarget
CASE STUDY:
How did Druva, a cloud data protection and management provider, drive breakthrough performance in a competitive market? View this case study to learn more, and discover how Druva broke down internal and external barriers to fuel sustained growth with TechTarget.
Posted: 24 Sep 2019 | Published: 24 Sep 2019
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Delivering on a Full Funnel Strategy for High-Velocity Sales and Marketing
sponsored by TechTarget
CASE STUDY:
Download this case study to learn how partnering with TechTarget allowed Turbonomic to deliver on a full funnel strategy for high-velocity sales and marketing, and examine the impact of TechTarget's Priority Engine platform on Turbonomic's brand performance.
Posted: 11 Apr 2019 | Published: 11 Apr 2019
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How advanced self-service platforms open new customer frontiers
sponsored by TechTarget
RESOURCE:
When implemented correctly, self-service tools can help companies vastly improve the customer experience. But when done poorly they can lead to frustration and irreparable damage to the brand. So, what can you do to ensure self-service success? Find out in our guide, which you can download after a brief survey.
Posted: 22 Apr 2020 | Published: 04 May 2020
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Why Cold Prospecting Costs You 50% of Your Deals
sponsored by TechTarget
RESOURCE:
View this infographic to explore why cold prospecting is costing you 50% of your business deals, and learn how TechTarget's Priority Engine can help your organization generate 2x the amount of active prospects.
Posted: 31 Dec 2019 | Published: 29 Aug 2019
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