The Anatomy of a Preference Center
sponsored by Akamai Technologies
WHITE PAPER:
What is enterprise preference management (EPM), and how can it help deliver better customer experiences? In this white paper, learn how an EPM platform can help give consumers control of their customer engagement and experiences, and explore how preference management can help solve the longstanding privacy-personalization paradox.
Posted: 08 May 2019 | Published: 20 Dec 2018
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Peer-to-Peer Insights for 2019 Marketing Plans
sponsored by TechTarget
EGUIDE:
Continue reading for more information about patterns and trends in the types of challenges that marketers face and predict project areas that will be a focus in 2019.
Posted: 28 Nov 2018 | Published: 28 Nov 2018
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Research: Preparing for Account-Based Marketing
sponsored by TechTarget
RESEARCH CONTENT:
According to SiriusDecisions, 62% of B2B companies now have a full ABM program in place. But the transition to an ABM model doesn't come without some growing pains. Read this e-book to learn how to assess your ABM readiness.
Posted: 30 Nov 2018 | Published: 30 Nov 2018
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Moving to Marketo: Accelerate Your ROI With a Seamless Migration
sponsored by Marketo
WHITE PAPER:
You may have the best marketing team out there, but without the right software you won't achieve results. Download now to discover if your current marketing automation platform (MAP) is putting your business at risk, and explore your options with Marketo's Engagement Marketing Platform.
Posted: 01 Feb 2019 | Published: 01 Feb 2019
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A Practical Guide to Implementing Account-Based Marketing
sponsored by TechTarget
RESOURCE:
In this white paper, you'll discover how to understand the intent space, what the challenges can be with external intent data and how you can use intent to lift your Account-Based Marketing (ABM) performance. Learn how to know who's in market for your solutions beyond the insights available through traditional inbound and outbound marketing.
Posted: 19 Nov 2018 | Published: 19 Nov 2018
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Market Intelligence Report: Hybrid Cloud for Marketers
sponsored by TechTarget
WHITE PAPER:
We've developed this white paper specifically for marketers, strategists and leaders within the Hybrid Cloud computing market. To make sure this material is instantly actionable, we've included specific guidance to use in your content creation efforts. Read on for more information.
Posted: 29 Nov 2018 | Published: 29 Nov 2018
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Why a Seamless CX is Essential for Business Success
sponsored by TechTarget
RESOURCE:
Now that CX is appearing everywhere, it might be time to expand on the old concept of CRM. Inside our member-exclusive guide, How to Enhance the Customer Journey with CX Management, find out why embracing and crafting a seamless CX is essential for business success. To claim your free download, share your insight in our CRM questionnaire today.
Posted: 30 Apr 2019 | Published: 30 Apr 2019
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How to Nail Your Enterprise Marketing Strategy
sponsored by Contentstack
RESOURCE:
When compared to smaller organizations, enterprise marketers lag behind. Learn how to spring ahead of the pack with insight from this enterprise marketing strategy guide, and uncover 5 fool-proof tips for a better enterprise marketing campaign.
Posted: 01 May 2019 | Published: 01 May 2019
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What Are Low-Cost Leads Really Costing You?
sponsored by TechTarget
RESOURCE:
This paper explains why low-cost leads cost more in the long run and includes a checklist of questions to ask lead providers to ensure quality. Download to learn more.
Posted: 13 Nov 2018 | Published: 13 Nov 2018
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5 Must-have Features in a Marketing Automation Platform
sponsored by Marketo
EGUIDE:
There are many marketing automation platforms to choose from, so it is critical that you choose the one that best meets your organization's needs. In this e-guide, uncover which 5 must-have features to look for in a marketing automation platform and find a further outline of their clusters of features.
Posted: 29 Jul 2016 | Published: 26 Jul 2016
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