Building for the Buying Committee
sponsored by TechTarget
EGUIDE:
In B2B, when you market and sell to organizations, you will likely be working with members of a buying committee both directly and “behind the scenes.” Download this expert guide to explore the 3 categories of people that commonly make up buying teams, and learn how to design a strategy that can address their differing expectations.
Posted: 27 Dec 2019 | Published: 27 Dec 2019
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Accelerating Time-to-Value: Fast-Growing Reduxio Implements Priority Engine to Power Pipeline Contribution
sponsored by TechTarget
WHITE PAPER:
Download this white paper to learn how implementing Priority Engine impacted the business success of sales and marketing teams at Reduxio.
Posted: 16 Nov 2018 | Published: 16 Nov 2018
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Focus Technology: Leveraging Intent Data to Improve Sales Alignment and Accelerate Pipeline
sponsored by TechTarget
VIDEO:
VAR Focus Technology Solutions needed to acquire more net-new customers and accelerate their deals. To help discover these buyers at exactly the right time, they used purchase intent insight from TechTarget's Priority Engine. Read on for more information on how Priority Engine works.
Posted: 16 Nov 2018 | Premiered: 16 Nov 2018
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Chart a Course to Better ROI: A Guide to Real Purchase Intent
sponsored by TechTarget
EBOOK:
View this e-book to learn why more than 1,200 B2B tech companies partner with TechTarget to see the market, the accounts that are active in it, the actual people and the relevant content they're interested in.
Posted: 07 Nov 2018 | Published: 07 Nov 2018
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Demand Generation in the Age of Intent
sponsored by TechTarget
WHITE PAPER:
While many lead generation providers claim they can fulfill this need, the reality is what they are really selling you is: "Quantity over Quality." In this white paper, we will discuss the rise in the use of alternate demand generation channels and tactics. Read on for more information.
Posted: 15 Nov 2018 | Published: 15 Nov 2018
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Why B2B Marketers Can't Afford to Ignore Digital Advertising
sponsored by TechTarget
EBOOK:
In this 3-part e-book, uncover insights and research into the effects of data-driven digital advertising, and find out why it's a critical component of any B2B marketing plan for companies looking to maximize funnel conversion rates.
Posted: 09 Apr 2019 | Published: 31 Dec 2018
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Is BANT Killing Your Business?
sponsored by TechTarget
WHITE PAPER:
Download this paper to find out why BANT falls short in the digital era and examine how to actually help sales do their job and win business.
Posted: 14 Nov 2018 | Published: 14 Nov 2018
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Priority Engine: A Faster Path to More Deals
sponsored by TechTarget
VIDEO:
Just because you're a startup doesn't mean you can't beat your larger competitors to critical sales opportunities that can level the playing field in the long-term. Watch this video to learn how Priority Engine can help you move faster than your competition by focusing on the opportunities you know you can win.
Posted: 15 Aug 2019 | Premiered: 15 Aug 2019
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Why More High-Performance Companies Are Depending on Intent Data
sponsored by TechTarget
WHITE PAPER:
What is B2B intent data and how can it help your organization? Inside, get a crash course on B2B intent data. Learn how B2B intent data can help your organization glean actionable insights, and uncover top intent use cases today.
Posted: 27 Sep 2019 | Published: 27 Sep 2019
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Webcast: Thinking Strategically About ABM
sponsored by TechTarget and Marketo
WEBCAST:
Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017.
Posted: 29 Mar 2017 | Premiered: Mar 29, 2017
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