Gartner: How to build an online community
sponsored by ComputerWeekly.com
ANALYST BRIEF:
Gartner analyst Julie Hopkins explains seven ways to lure people to participate in online communities and shows how to choose the tactics that will best suit your business needs.
Posted: 14 Feb 2014 | Published: 14 Feb 2014
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European cross-border e-commerce
sponsored by ComputerWeekly.com
IT BRIEFING:
European consumers' growing use digital channels as part of their shopping experience is driving retailers’ focus on delivering efficient online, cross-border operations in Europe, this research report from Accenture reveals.
Posted: 17 Jan 2012 | Published: 17 Jan 2012
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eBook: Building a Business Case for Social CRM and Customer Communities
sponsored by Sirius Computer Solutions
EBOOK:
Learn how to build a business case for social media outlets affecting customer relations and customer communities including Facebook and Twitter, as well as what social media means for CRM, best practices for managing online customer communities, and expert advice on implementing social media programs successfully.
Posted: 16 Jun 2010 | Published: 16 Jun 2010
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Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans
sponsored by WebTrends
WHITE PAPER:
With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.
Posted: 12 Apr 2013 | Published: 12 Apr 2013
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Key Aspects of a Web Content Management Strategy
sponsored by Ektron
EGUIDE:
In this e-guide, discover expert tips for a strong WCM system strategy. Read on to learn about solutions that can help an organization tailor its homepage appearance every time a new visitor arrives, distinctly message repeat visitors, track how and why customers are navigating compared to prospects, shorten Web forms and more.
Posted: 25 Sep 2013 | Published: 25 Sep 2013
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Developing a Solid Web Content Management Strategy
sponsored by Limelight Networks, Inc.
EGUIDE:
In this expert e-guide, find five must-see steps that will help your organization enable Web content management (WCM) success. Also inside, uncover top tips for planning an intelligent WCM strategy.
Posted: 21 May 2013 | Published: 21 May 2013
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Gartner Magic Quadrant reveals fragmented social CRM market
sponsored by Infor CRM
EGUIDE:
This tip guide provides you with Gartner's expert insights into this fragmented social CRM market and predictions for the future of social CRM from their 2011 Magic Quadrant for Social CRM.
Posted: 07 Jul 2012 | Published: 08 Feb 2012
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Nine Real-World Results from Testing and Targeting
sponsored by WebTrends
WHITE PAPER:
In today's wired world, you must make sure your website is optimized for optimal ROI and sales. Check out this white paper to learn about the business case of web site optimization, and learn from nine brief success stories of businesses across all sectors.
Posted: 12 Apr 2013 | Published: 12 Apr 2013
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Websites are Dead. Long Live Digital Presence
sponsored by Limelight Networks, Inc.
WHITE PAPER:
In this resource, learn why the website as you know it is dead, and find guidance to help you engage and interact with customers through your content and build a stronger digital presence.
Posted: 23 Jul 2013 | Published: 31 Oct 2012
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Taking Control with Marketing Optimization
sponsored by WebTrends
WHITE PAPER:
Customers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies.
Posted: 12 Apr 2013 | Published: 12 Apr 2013
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