Three Ways Online Anonymity Hurts Businesses and Consumers
While protecting one's online identity has traditionally been a huge concern for Internet users, consumers and businesses alike are realizing the value of a more open, connected social web.
In this white paper, explore three ways that user anonymity can negatively impact ROI for businesses and customer experiences:
- Lost opportunities to engage customers at first touch point
- Wasted dollars on non-targeted marketing
- Loss of online accountability of online users
Additionally, learn how to leverage customers' personal information in a responsible, mutually beneficial way to both improve user experience and business value.