Three Ways Online Anonymity Hurts Businesses and Consumers

Three Ways Online Anonymity Hurts Businesses and Consumers

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While protecting one's online identity has traditionally been a huge concern for Internet users, consumers and businesses alike are realizing the value of a more open, connected social web.

In this white paper, explore three ways that user anonymity can negatively impact ROI for businesses and customer experiences:

  • Lost opportunities to engage customers at first touch point
  • Wasted dollars on non-targeted marketing
  • Loss of online accountability of online users

Additionally, learn how to leverage customers' personal information in a responsible, mutually beneficial way to both improve user experience and business value.

Vendor:
Gigya
Posted:
27 Jan 2014
Published:
31 Dec 2013
Format:
PDF
Length:
8 Page(s)
Type:
White Paper
Language:
English
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