Key Aspects of a Web Content Management Strategy
Web content management (WCM), also known as online content management, is a set of tools to manage digital information on a website. Managing Web content effectively can have useful business applications in the enterprise, producing insight for decision-making and delivering results and value.
In this e-guide, discover expert tips for a strong WCM system strategy. Read on to learn about solutions that can help an organization tailor its homepage appearance every time a new visitor arrives, distinctly message repeat visitors, track how and why customers are navigating compared to prospects, shorten Web forms and more.