All Research Sponsored By:Treasure Data

Customer Data Platform: The Key for Contact Center Transformations
RESEARCH CONTENT: Learn about the growing importance of CDPs, and the role they’ll play in contact center transformation in this Futurum research report.
Posted: 19 Nov 2021 | Published: 19 Nov 2021

TOPICS:  .NET

Consumer Survey: Attitudes, Expectations and Preferences for Customer Service
RESEARCH CONTENT: How does customer service impact brand loyalty? What do consumers value most when interacting with customer service? This Consumer Survey: Attitudes, Expectations and Preferences for Customer Service, surveyed 500 U.S. consumers to answer those questions and gauge attitudes toward brand-provided customer service. Download the survey to learn more.
Posted: 10 Nov 2021 | Published: 10 Nov 2021

TOPICS:  .NET

CDP Beyond Marketing: Unifying Data Across the Organization
EBOOK: To manage the balance between customers desire for privacy and businesses need for more actionable data, companies must convince customers to share their data voluntarily. This requires building trust that customers will get worthwhile benefits in return. Read this e-book to learn how a customer data project can help.
Posted: 10 Nov 2021 | Published: 10 Nov 2021

TOPICS:  .NET

Use Every Bit of Data to Delight Your Customers Every Time With Treasure Data Enterprise Customer Data Platform (CDP)
WHITE PAPER: Becoming a “customer-centric” organization requires harnessing customer data responsibly from every source. But many companies struggle to unify the myriad data sources without a customer data platform. Explore this white paper to discover how Treasure Data can turn every bit of customer data into fuel to deliver personalized CX every time.
Posted: 07 Oct 2021 | Published: 07 Oct 2021

TOPICS:  .NET

The Forrester Wave™: Customer Analytics Technologies, Q3 2020
ANALYST REPORT: As customer analytics models become commoditized, CI professionals are seeking providers that optimize decisions at a customer level and cater to a wide range of enterprise users. To generate visibility in this vendor landscape, Forrester researched 11 providers’ current offerings, strategy, and market presence. Download the report to learn more.
Posted: 06 Oct 2021 | Published: 06 Oct 2021

TOPICS:  .NET

Powering Privacy Compliance with a Customer Data Platform
WHITE PAPER: Building a strong tech foundation is essential to avoid regulatory penalties and to create the customer trust needed for long-term success. Customer data platforms (CDPs) can play a central role in moving your company towards a complete solution. Access this data sheet to learn more and discover how Treasure Data CDP can help.
Posted: 05 Oct 2021 | Published: 05 Oct 2021


Treasure Data Enterprise Customer Data Platform
PRODUCT OVERVIEW: Becoming a “customer-centric” organization requires harnessing customer data responsibly from every source. But many companies struggle to unify the myriad data sources without a customer data platform. Explore this solution overview to discover how Treasure Data can turn every bit of customer data into fuel to deliver personalized CX every time.
Posted: 05 Oct 2021 | Published: 05 Oct 2021

TOPICS:  .NET

The Forrester Wave™: Real-Time Interaction Management, Q4 2020
ANALYST REPORT: In the race to personalize customer interactions at scale, vendors that implement real-time interaction management (RTIM) systems will have the upper hand, but B2C marketing professionals often find the diverse market landscape overwhelming. Explore this report to discover how the top 13 providers measure up and select the right one for your needs.
Posted: 05 Oct 2021 | Published: 05 Oct 2021

TOPICS:  .NET

CUSTOMER EXPERIENCE (CX) TRENDS & INSIGHTS
EBOOK: CMOs agree that great CX is the key to remaining competitive in 2021. This requires that organizations connect physical and digital customer experiences through sophisticated journey design and seamless omnichannel execution. Explore this report to access survey results, recommendations, and more to best inform your CX strategies in 2021.
Posted: 04 Oct 2021 | Published: 04 Oct 2021

TOPICS:  .NET

6 Steps to Ensure CDP RFP Success
WHITE PAPER: Access this step-by-step guide to learn about the 6 key stages to creating an RFP for a Customer Data Platform and ensuring your plan runs as smoothly as possible.
Posted: 04 Oct 2021 | Published: 04 Oct 2021


AB InBev Brings People & Data Together to Make Great Marketing Happen
CASE STUDY: Global beer company AB InBev struggled to unify and secure their data management strategies that spanned across 40+ countries and 500+ brands. To break down data silos and better inform their marketing strategy, they partnered with Treasure Data to implement a CDP interface. Explore this case study to learn how CDPs help you deliver great CX.
Posted: 01 Oct 2021 | Published: 01 Oct 2021

TOPICS:  .NET

CDP Demo: Connecting web, mobile, in-store and contact center experiences for retail
PRODUCT DEMO: See how the Treasure Data CDP helps retailers deliver seamless, personalized experiences across ecommerce website, mobile app, store and contact center in this brief demo.
Posted: 01 Oct 2021 | Premiered: 01 Oct 2021

TOPICS:  .NET

6 Steps to Ensure CDP RFP Success
WHITE PAPER: In this paper, explore the six steps to ensure CDP RFP success, as well as use cases, best practices, and more.
Posted: 01 Oct 2021 | Published: 01 Oct 2021

TOPICS:  .NET

The Data-Driven Marketer’s Guide to Data Enrichment
WHITE PAPER: In this paper, take a deep dive into the world of data enrichment, covering what it is, key considerations, processes and more.
Posted: 30 Sep 2021 | Published: 30 Sep 2021

TOPICS:  .NET

CDP vs DMP
WHITE PAPER: Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) are often confused with each other, but they are not the same. Open up this white paper to take a deep dive into the differences between CDP and DMP.
Posted: 30 Sep 2021 | Published: 30 Sep 2021

TOPICS:  .NET

The Complete Guide to Customer Data Platforms
EGUIDE: To effectively personalize customer experiences, there’s a long, complicated process of collecting, unifying, storing, and analyzing customer data across teams and multiple channels. Customer data platforms (CDPs) can centralize this process and improve customer satisfaction. Explore this comprehensive guide to answer CDP FAQs and more.
Posted: 30 Sep 2021 | Published: 30 Sep 2021

TOPICS:  .NET

Retail and Consumer Industry Innovation in 2021
WHITE PAPER: After major pandemic era innovations, digital customer interactions are expected to increase by 40% in 2021, and retailers will need to enact swift, well-planned digital transformations to meet modern demands. Explore this report to learn what innovations from 2020 are here to stay.
Posted: 29 Sep 2021 | Published: 29 Sep 2021

TOPICS:  .NET

The 6-Step Guide to Consumer Engagement in the New Retail Economy
EBOOK: At first, Customer Data Platforms (CDPs) can seem confusing: people see different capabilities and come away without understanding how they fit together. Download this eBook to learn about CDPs and where they could fit within your tech stack.
Posted: 28 Sep 2021 | Published: 28 Sep 2021

TOPICS:  .NET

Where CDP Fits In Your Tech Stack
EBOOK: At first, Customer Data Platforms (CDPs) can seem confusing: people see different capabilities and come away without understanding how they fit together. Download this eBook to learn about CDPs and where they could fit within your tech stack.
Posted: 28 Sep 2021 | Published: 28 Sep 2021

TOPICS:  .NET

Preparing for a Future Without Third-Party Cookies & IDFA
WHITE PAPER: As the ad industry continues to shift away from third-party cookies, advertisers and partners are left wondering how to best move forward with authenticating and targeting audiences. To learn more, Advertiser Perceptions surveyed over 100 US marketers and agencies to uncover their plans. Open now for key insights from the study, all by the numbers.
Posted: 27 Sep 2021 | Published: 27 Sep 2021

TOPICS:  .NET

CDP Deployment:Lessons from the Field
WHITE PAPER: The CDP Institute recently asked veteran customer data platform (CDP) users and consultants to share their hard-earned knowledge about what does – and doesn’t – work in the field. Open up this white paper to explore some key lessons learned from this study, as well as best practices and steps to selecting your own CDP.
Posted: 27 Sep 2021 | Published: 27 Sep 2021

TOPICS:  .NET

The State of CDPs: Data Unification, Activation & Compliance
RESEARCH CONTENT: In the last few years, Customer Data Platforms (CDPs) have become an increasingly hot topic. But do these solutions actually deliver on their promises? To find out, Treasure Data partnered with Advertiser Perceptions to gauge the success enterprise marketers are having using a CDP. Download the report to review the key findings.
Posted: 24 Sep 2021 | Published: 24 Sep 2021

TOPICS:  .NET

Why Big Data in the Cloud?
WHITE PAPER: This resource explores the value of big data in the cloud. Read on to discover use cases, potential challenges, key technologies, and more.
Posted: 13 Feb 2014 | Published: 31 Jan 2014


Cloud Integration and Big Data: Expert Best Practices and Emerging Trends
EGUIDE: In this expert e-guide, senior vice president at Cloud Technology Partners and cloud computing thought leader, David Linthicum, discusses three key topics: integration, the cloud and "big data." The discussion ranges from cloud integration to security issues in the cloud and the workings of Hadoop.
Posted: 09 Jan 2014 | Published: 09 Jan 2014


Treasure Data Service: The first cloud service for the entire data pipeline
WHITE PAPER: This brief resource introduces the first cloud service for the entire data pipeline. Inside, learn how this strategy can help you acquire, store, and analyze customer information and big data.
Posted: 08 Jan 2014 | Published: 08 Jan 2014