Join marketing experts as they break down underutilized tactics you can use to improve engagement at all stages of the funnel. From executing an on-demand promo plan to leaning into real-time personalization, you'll walk away with tips and tricks you can implement immediately to broaden your content’s exposure.
Did you know that while 73% of executives say B2B integration is key to business success, only 17% believe they've actually achieved this goal? If you're struggling to manage a complex value chain of partners, suppliers, customers, and distributers, the right B2B integration tools may be the answer to your woes.
This infographic illustrates the necessity of integration between business and IT, as well as the fundamental disagreements that exist between the two groups.
This white paper introduces B2B integration software that can help you synchronize virtually every aspect of your value chain, automate business processes, and get the visibility you need to successfully collaborate with partners.
Access this white paper to discover how a better, smarter approach to commerce can eliminate the potential for unhappy customers and improve your reputation and brand. In today’s highly competitive marketplace, ensuring your customers are satisfied with your services is worth the extra effort.
This resource explores how your business can transform B2B transactional information into valuable insights in near-real-time, enabling you to operate a high-performing value chain without the cost and complexity of maintaining in-house analytics infrastructure.
This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them.
The goal of this guide is to arm B2B marketers with the ultimate resource for lead nurturing, whether you’re just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs. Read this definitive guide to learn more.
This research report presents results from a survey of 360 line of business managers in regards to B2B integration, and also offers recommendations on narrowing the gap between business and IT to maximize returns from B2B integration initiatives.
In this paper, IDC Insight highlights the important elements of the IBM Smarter Commerce announcement and looks at the implications of the announcement in the context of a powerful movement that is occurring in the commerce solutions marketplace, both business to business (B2B) and business to consumer (B2C).
