Delivering a Unique Online Experience for Segments, Regions, and Brands: Knowing When to Use Personalization, Microsites, and Independent Sites
sponsored by Oracle Corporation
WHITE PAPER:
Differentiating customer experiences for online channels is an important deciding factor for loyalty and growth. This white paper discusses the primary considerations and options for delivering a unique online experience to satisfy all of your customer and stakeholder needs.
Posted: 25 Apr 2011 | Published: 25 Apr 2011
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Best Practices and Processes for Improving the Business Value of IT
sponsored by SAP America, Inc.
WHITE PAPER:
Find out how to measure ROI for your business. Companies of all sizes constantly evaluate their operations, seeking to make changes that will increase effectiveness while controlling costs. This paper offers concrete practices, processes, and recommendations to drive the ROI of a company's IT investment (ROIT).
Posted: 29 Jan 2010 | Published: 29 Jan 2010
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CW Buyer's Guide: Customer Relations (CRM)
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE:
This nine-page Buyer's Guide to Customer Relationsip Management (CRM) analyses the factors CIOs and senior IT professionals will need to consider as they plan their CRM strategies.
Posted: 31 Jan 2012 | Published: 31 Jan 2012
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Utilize analytics to drive customer satisfaction and retention
sponsored by Infor CRM
WEBCAST:
Watch this webcast to discover how you can increase your online marketing efforts with next-gen customer relationship management (CRM) tools that will significantly improve customer satisfaction as well as increase the return rate of customers.
Posted: 19 Dec 2011 | Premiered: 19 Dec 2011
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How to retain customer loyalty in the competitive retail market
sponsored by Infor CRM
WHITE PAPER:
Read this now to learn how single-view software could enhance your customer relationship interactions with more insightful data.
Posted: 16 Jan 2012 | Published: 16 Jan 2012
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How to tackle trust and co-operation
sponsored by ComputerWeekly.com
WHITE PAPER:
It is well-known that eCommerce transactions require a level of trust between participants in that trust, in this context, gives each partner confidence that the other will fulfil his part of a bargain in the future.
Posted: 25 Oct 2011 | Published: 25 Oct 2011
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The Total Economic Impact Of Click to Call And Click to Chat
sponsored by Oracle Corporation
WHITE PAPER:
This white paper provides an overview of the results of a Forrester Consulting survey on the total economic impact and potential return on investment of deploying click to call and click to chat solutions. Continue reading to learn about the evaluation methods, results and more.
Posted: 25 Apr 2011 | Published: 25 Apr 2011
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Computer Weekly 15 November 2011: Read this week's issue of the UK's leading technology publication, with all the latest news, analysis and opinion for IT managers
sponsored by ComputerWeekly.com
EZINE:
In this week's Computer Weekly, we hear from Visa Europe CIO Steve Chambers on the technology behind the credit card transactions that retailers rely on. We examine the challenges facing the government's G-Cloud project; and we ask how Microsoft will cope when customers no longer want to purchase software licences. Download the new issue now.
Posted: 14 Nov 2011 | Published: 14 Nov 2011
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Cross-Channel Commerce: A Consumer Research Study
sponsored by Oracle Corporation
WHITE PAPER:
The number of channels which consumers use to research and purchase products or services is growing. This white paper takes a look at a recent survey of consumer buying habits in regards to the number of channels they use when shopping and how businesses can provide a better experience across these channels for their customers.
Posted: 25 Apr 2011 | Published: 25 Apr 2011
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Analyst Research IBM Synchronizes its Commerce 2.0 Strategy with ‘Smarter Commerce’ Initiative
sponsored by IBM
ANALYST BRIEF:
In this paper, IDC Insight highlights the important elements of the IBM Smarter Commerce announcement and looks at the implications of the announcement in the context of a powerful movement that is occurring in the commerce solutions marketplace, both business to business (B2B) and business to consumer (B2C).
Posted: 17 Nov 2011 | Published: 17 Nov 2011
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