Relationship Marketing

WHITE PAPER: Web site optimization can drastically help your business increase conversion rates and bring in revenue, but it is not a simple process. Turn to this informative white paper to learn about the different types and strengths of online testing for site optimization, and determine which process is most effective for your organization.

Posted: 16 Apr 2013 | Published: 16 Apr 2013

EGUIDE: This expert e-guide provides an in-depth look at how to leverage social media, customer data and analytics to achieve a unified vision of your customer and better anticipate their needs.

Posted: 09 May 2013 | Published: 09 May 2013

WHITE PAPER: This helpful resource introduces one CRM tool that allows you to optimize your customer interactions across all communication channels and glean deeper insight into your customer base.  Read on to learn about the specific benefits this technology offers businesses across all sectors.

Posted: 30 Apr 2013 | Published: 31 Dec 2012

WHITE PAPER: Customers want to use social media, video, instant messaging and more to contact you - and they want to do it quickly. In this resource, check out seven key trends that are driving effectiveness in the contact center.

Posted: 31 May 2013 | Published: 30 Apr 2013

WEBCAST: Join this webinar to learn how HMS (the nation's leader in healthcare cost containment solutions) took a strategic look at its PeopleSoft investment with a view to enhancing the system's performance and efficiency to ensure a better bang for their HR buck.

Posted: 29 Mar 2013 | Premiered: May 1, 2013, 14:00 EDT (18:00 GMT)

WHITE PAPER: Consult this white paper to learn more about how @properties, the largest Chicago-based residential real estate company, found success by implementing key web and email based technologies. Learn more about how this company made the changes to a new software and some of the challenges they faced as a result by reading this resource now.

Posted: 28 Mar 2013 | Published: 28 Mar 2013

WHITE PAPER: Many companies today are attempting to harness the power of big data to provide customer insights. This informative market report focuses on how businesses in the UK are using data to glean optimal insights, and how far along they are in capturing all the interactions a customer has with an organisation, regardless of the channel.

Posted: 15 Mar 2013 | Published: 15 Mar 2013

WHITE PAPER: Today, monitoring the myriad content and processes that make up the complete customer relationship requires more than legacy enterprise applications can provide. This white paper discusses the shortcomings of traditional BPM, and how an emerging breed of packaged applications offers greater targeted functionality with a shorter deployment time.

Posted: 19 Apr 2013 | Published: 19 Apr 2013

WHITE PAPER: It's not often that a company can say it has the ability to truly revolutionize the way companies do business from its first day in operation. View this white paper to find out how Segmetrix, a UK-based B2B intelligence, helped ensure customers that they have accurate, consistent data.

Posted: 07 Jun 2013 | Published: 07 Jun 2013

WHITE PAPER: Customers today hate calling representatives on the phone - they want answers fast, online, and easy to access. Check out this white paper to learn how your company can go the extra mile in CRM to drive customer satisfaction and save money with initiatives in web self-service, live chat, email management, and more.

Posted: 17 Apr 2013 | Published: 17 Apr 2013