Business of Information Technology  >   Business Management  >  

Relationship Marketing

RSS Feed    Add to Google    Add to My Yahoo!
Relationship Marketing White Papers (View All Report Types)
 
Automate Quote-to-Cash Processes to Drive Sales
sponsored by Oracle Corporation
WHITE PAPER: This white paper discusses CPQ strategies that enable sales reps to streamline modern quote-to-cash processes. Learn how to use these sales strategies to improve your team's productivity and increase your profit margins.
Posted: 25 Jan 2016 | Published: 31 Dec 2015

Oracle Corporation

Advanced Analytics for your CRM needs
sponsored by Infogix
WHITE PAPER: Access this white paper now to discover how analytics can effectively predict customer behavior to allow your business to better leverage revenue streams, increase marketing efficiency and proactively manage risk.
Posted: 24 Feb 2016 | Published: 24 Feb 2016

Infogix

Benchmarking Enterprise Maturity for Social Customer Service
sponsored by Oracle Corporation
WHITE PAPER: This resource describes the challenges that impede integration of social media with the rest of your contact center and explains how to conquer them by using a social customer service maturity model as a tool to assess contact capabilities. Identify your maturity level and learn how to progress to a higher level for optimal customer satisfaction.
Posted: 22 Jan 2016 | Published: 10 Apr 2015

Oracle Corporation

Revolutionizing How Employees Connect to Information
sponsored by Microsoft
WHITE PAPER: Every day you collect valuable knowledge on how to run your business more effectively and serve customers better. However, knowledge isn't put to optimal use when it isn't easily shared with colleagues who need the information to do their jobs. Is self-service knowledge management something you should consider? Find out who is already benefiting.
Posted: 09 Mar 2016 | Published: 09 Mar 2016

Microsoft

Adopting a Mature Approach to Sales Performance Management
sponsored by Oracle Corporation
WHITE PAPER: In this Aberdeen Report, you'll learn how top organizations are implementing a more mature approach to running a successful sales organization. Uncover what leading-edge trends and technologies best-in-class enterprises are leveraging to stay ahead of the competitive curve.
Posted: 08 Mar 2016 | Published: 31 Oct 2014

Oracle Corporation

Why Your eCommerce Platform Needs CIAM
sponsored by Gigya
WHITE PAPER: While eCommerce platforms help enterprises build dynamic digital marketplaces, they aren't ideal for managing customer data. Discover how a specialized customer identity and access management platform can empower you to collect more customer data, build rich customer profiles, create personalized recommendations to drive conversions, and more.
Posted: 21 Apr 2016 | Published: 31 Dec 2015

Gigya

How Customer Identity Management Helps Marketers Take Control of Their Data
sponsored by Gigya
WHITE PAPER: Many marketers aren't in control of their customer data, relying on third-party data brokers or waiting on IT to run reports. Customer identity management can empower you to more efficiently capture and organize data into complete user profiles, easily create segments and reports, and offer customized customer journeys.
Posted: 21 Apr 2016 | Published: 31 Dec 2015

Gigya

Achieving a Single Customer View: The Holy Grail for Marketers
sponsored by Gigya
WHITE PAPER: This resource explains how you can transform disorganized, chaotic customer data into a single, complete view of your customers, allowing you to offer more personalized experiences in marketing campaigns.
Posted: 22 Mar 2016 | Published: 31 Dec 2014

Gigya

How to Set Up a Lead Nurturing Framework
sponsored by Microsoft
WHITE PAPER: This e-book shows you how you can set up a formal framework for lead nurturing campaigns, enabling more transparency between sales and marketing in all stages of the buying process.
Posted: 25 Feb 2016 | Published: 25 Feb 2016

Microsoft

Mapping Your Markets: An Expert Guide to Segmentation
sponsored by Radius
WHITE PAPER: This resource reveals how marketing segmentation best practices can help you understand your best customers, learn more about your market landscape, target your best prospects, and more.
Posted: 28 Jan 2016 | Published: 28 Jan 2016

Radius
 
 
Visit WhatIs.com - a knowledge exploration and self-education tool about information technology.

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2016, TechTarget | Read our Privacy Statement