Business of Information Technology  >   Business Management  >  

Relationship Marketing

RSS Feed    Add to Google    Add to My Yahoo!
Relationship Marketing White Papers (View All Report Types)
 
Five Ways Small Businesses Are Powering Growth with Marketing Automation
sponsored by Salesforce.com
WHITE PAPER: In this resource, you'll discover 5 use cases in which marketing automation enabled small business marketers to do more with less.
Posted: 08 Jun 2015 | Published: 08 Jun 2015

Salesforce.com

Embedding Business Analytics to Improve Your Applications Value Proposition
sponsored by Information Builders
WHITE PAPER: Access this white paper and understand how to incorporate market-leading analytics into your application. Discover how it helps you improve your value proposition and drive new revenue, while maximizing big data sources such as sales, inventory, and marketing.
Posted: 08 Apr 2015 | Published: 31 Jan 2014

Information Builders

The 2015 Digital Transformation Roadmap
sponsored by The Pulse Network
WHITE PAPER: This guide lays out four essential steps to collaborative content creation. From changing your attitude to motivating with data, learn how to better service your customers and your own company.
Posted: 23 Jun 2015 | Published: 23 Jun 2015

The Pulse Network

Predictive Analytics: Driving the Right Customer Interactions at the Right Time
sponsored by IBM
WHITE PAPER: This white paper explores how predictive analytics can drive customer intimacy by facilitating effective one-on-one interactions.
Posted: 20 Feb 2015 | Published: 31 May 2010

IBM

20 Customer-Driven Do’s and Don’ts for Smart SAP Upgrades
sponsored by Panaya, Inc.
WHITE PAPER: In this white paper, you'll discover ways that you can upgrade your SAP software easily and seamlessly to provide the best end user experience for your organization. In addition, you'll access 20 customer-driven do's and don'ts for smart SAP upgrades.
Posted: 03 Apr 2015 | Published: 03 Apr 2015

Panaya, Inc.

Everyone to Everyone Economy: Preparing for a Very Different Tomorrow
sponsored by IBM
WHITE PAPER: There is a paradigm shift from customer-centricity towards an everyone-to-everyone (E2E) economy. This informative research dives into this new E2E world, describing what companies can expect from the future and what they can do today to prepare.
Posted: 12 Sep 2014 | Published: 31 Dec 2013

IBM

How a CRM Helps Your Business Grow
sponsored by Salesforce.com
WHITE PAPER: Business may begin with a handshake — but once the customer relationship begins, your challenge is to maintain it. The right CRM will help you build deeper, more meaningful relationships with your customers while you build and scale your business.
Posted: 29 Jun 2015 | Published: 29 Jun 2015

Salesforce.com

When Business is the App, The App is the Business. Volume 1
sponsored by Maas360 by IBM
WHITE PAPER: Access this guide to explore the appification of the enterprise, including IT's role as the great enabler of app-led employee productivity and collaboration, enterprise growth and customer engagement.
Posted: 07 Mar 2015 | Published: 07 Mar 2015

Maas360 by IBM

Improving the Success of Your Enterprise's Email Marketing Campaigns
sponsored by Teradata
WHITE PAPER: This document outlines some of the standard best practices that can enhance email communications, including: segmentation, personalization, mobile optimization, and landing pages. It also includes mistakes to avoid to increase customer loyalty and nurture incoming leads.
Posted: 13 Feb 2015 | Published: 13 Feb 2015

Teradata

Content Marketing Essentials: Reach Customers Without Breaking Budgets
sponsored by Marketo
WHITE PAPER: This white paper considers 7 content marketing essentials to deliver quality messages without destroying your budget. Access to now see what your enterprise can do to spike lead generation with the right marketing message.
Posted: 28 Jan 2015 | Published: 28 Jan 2015

Marketo
 
 
Visit WhatIs.com - a knowledge exploration and self-education tool about information technology.

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2015, TechTarget | Read our Privacy Statement