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Relationship Marketing

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Relationship Marketing White Papers (View All Report Types)
Boosting Customer Loyalty and Bottom Line Results Putting Customer Experience First in Your Contact Center
sponsored by Genesys
WHITE PAPER: This white paper will outline how your organization can improve customer service by improving Customer experience management, to track, oversee, and organize interactions across all touch points and channels between each customer and the organization. Read now to learn more.
Posted: 08 Sep 2015 | Published: 31 Dec 2014


Citizen -Centered Service Delivery
sponsored by IBM
WHITE PAPER: When citizens have high expectations of the types of services their government should be providing the stakes are high for government service programs.This paper explores one possible way for governments to interact with their citizens through Citizen-Centered Service Delivery.
Posted: 10 Nov 2015 | Published: 28 Feb 2013


How to Create an Effective Social CRM Strategy
sponsored by Microsoft
WHITE PAPER: This insightful white paper reveals proven guidelines for conducting customer experience management using social. Learn from a series of social thought leaders about the practice of social listening and building a social CRM strategy.
Posted: 13 Oct 2015 | Published: 13 Oct 2015


Social meets retail banking: How customer conversations drive acquisition, retention, and innovation
sponsored by Bazaarvoice
WHITE PAPER: Access this white paper to discover how your bank can seize the opportunity to redefine your brand and earn new customers by tapping into conversations via social.
Posted: 24 Nov 2015 | Published: 24 Nov 2015


Embracing Digital Technology to Deliver Better Business Outcomes
sponsored by Interactive Intelligence, Inc.
WHITE PAPER: This report invites you to build a business case for your organization's transformation to a digitized customer experience strategy. Uncover methodologies that will initiate a personalized approach to your audience's journey.
Posted: 27 Aug 2015 | Published: 27 Aug 2015

Interactive Intelligence, Inc.

CRM & Manufacturing: Working Hand in Glove
sponsored by Microsoft
WHITE PAPER: This white paper introduces a Sales Transformation Pyramid (STP) model, a step-by-step methodology for effecting a positive transformation in your company's sales performance. Access this framework to learn how you can optimize your enterprise's sales performance and refine your internal processes, communication, and agility.
Posted: 24 Nov 2015 | Published: 24 Nov 2015


The Value of Smarter Merchandising
sponsored by IBM
WHITE PAPER: This white paper presents a customer-centric strategy that encompasses assortment planning, merchandising execution, customer and product attribute management, and pricing and promotion strategy. Learn how you can place the customer at the center of this entire process.
Posted: 16 Oct 2015 | Published: 29 Jul 2011


Mobility Applications: Improve Your Customer Experience and Contact Center
sponsored by Genesys
WHITE PAPER: This helpful resource reveals why now is the perfect time for contact centers to embrace the mobile channel. Read on to uncover specific strategies for organizations ready to improve contact centers' operational efficiency, customer engagement, and brand loyalty through mobile apps.
Posted: 26 Aug 2015 | Published: 31 Dec 2014


Customer Experience Analytics: How IT Can Help Improve the Customer Experience
sponsored by Splunk
WHITE PAPER: This guide features a real-life example of how one organization gained meaningful business insights by leveraging customer experience management with machine data. Learn how to create these insights and help your business grow revenue by improving user engagement.
Posted: 24 Aug 2015 | Published: 24 Aug 2015


How the Cloud can Drive up Customer Engagement and Let Staff work more Flexibly
sponsored by IP Solutions
WHITE PAPER: In this white paper, you'll learn how the cloud can bring the contact center to your employees and let customers choose when, how and where they want to contact you. Find out how it also allows you to acquire new technologies and channels.
Posted: 30 Sep 2015 | Published: 30 Sep 2015

IP Solutions
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