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Relationship Marketing White Papers (View All Report Types)
 
Best Practices for Leveraging Online Meeting Technology
sponsored by Cisco Systems, Inc.
WHITE PAPER: With the overwhelming amount of content bombarding everyone daily, you need a way to break through the clutter. This best practices guide looks at three meeting formats that smash through the noise and can help your business find more and better quality leads.
Posted: 28 Nov 2016 | Published: 30 Sep 2016

Cisco Systems, Inc.

8 Steps to Creating an Effective Holiday Marketing Campaign
sponsored by Marketo
WHITE PAPER: This guide is designed to help marketers face the challenge of standing out in the holiday season, capturing consumers' attention with fun, relevant, and personalized campaigns in order to drive revenue. Discover 8 steps that cover how to plan and run an effective holiday marketing campaign.
Posted: 24 Oct 2016 | Published: 31 Dec 2015

Marketo

How CPQ Software Can Help You Construct a Smarter Sales Organization
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Your sales team may have the right tools, but if they're missing a fixative--something to hold everything together--they'll never be truly efficient. Access this white paper to explore the 5 core mechanics of configure, price and quote (CPQ) software that can empower your sales team, drive efficiency, and more.
Posted: 10 Nov 2016 | Published: 31 Dec 2015

Oracle Corporation UK Ltd

Cloud-based IT-as-a-Service: Providers, SLAs, and More
sponsored by Catchpoint Systems Inc.
WHITE PAPER: This white paper explores ITaaS providers, SLAs and more. Examine the keys to an ITaaS business, what reporting and analysis in the cloud can do to your business performance and revenue, and 5 reasons your SaaS business should monitor behind the firewall.
Posted: 08 Aug 2016 | Published: 08 Aug 2016

Catchpoint Systems Inc.

Customer Intelligence in the Era of Data-Driven Marketing
sponsored by SAS
WHITE PAPER: This white paper discusses how to improve your customer intelligence with real-time data analytics that can enable quicker response to customer needs. Discover how a centralized marketing analytics platform can enable your enterprise to implement true "data-driven" marketing and gain invaluable insight into what your customers want.
Posted: 08 Apr 2016 | Published: 31 Dec 2015

SAS

How to Move Beyond Traditional CRM and Modernize Your Customer Service
sponsored by ServiceNow
WHITE PAPER: According to a Forrester study, 80% of businesses believe they deliver a superior customer experience, but only 8% of their customers agree. Explore a holistic approach that brings together people, workflows, and systems to deliver a superior customer experience beyond traditional CRM.
Posted: 26 Sep 2016 | Published: 31 Aug 2016

ServiceNow

How manufacturers can use value selling to deliver great experiences at every touch point
sponsored by Infor
WHITE PAPER: 60% of B2B buyers said they spent more time researching purchases and 40% said they waited longer than they did the year before to contact a salesperson. Salespeople aren't just order takers yet! Read on to discover value selling and how CRM solutions give your salespeople the right tools for the job.
Posted: 07 Jul 2016 | Published: 30 Jun 2015

Infor

5 Ways Airports Can Improve Customer Experiences and Drive Revenue
sponsored by Gigya
WHITE PAPER: In the airport industry, customers are likely to expect inconvenience and impersonal interactions. Learn 5 ways airports can create personal experiences and drive revenue by getting a deeper insight into customers' interests and behaviors.
Posted: 15 Apr 2016 | Published: 15 Apr 2016

Gigya

Customer Analytics Solutions: How the Top 11 Providers Stack Up
sponsored by SAS
WHITE PAPER: This report evaluates significant customer analytics providers, including Adobe, IBM, SAP, SAS, and more, based on product fit, customer success, and client demand. Access now and discover which solution is the right fit for your enterprise so that you can better understand your customers and meet their needs and expectations.
Posted: 08 Apr 2016 | Published: 07 Mar 2016

SAS

How CPQ Software Can Empower Your Sales Team
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Two-thirds of a sales rep's time is spent performing administrative tasks. The amount of time this takes is hurting their chances to make sales. Configure, price, and quote (CPQ) software exists to automate these tasks. Access this white paper to learn more about the capabilities CPQ has to offer your sales team.
Posted: 10 Nov 2016 | Published: 10 Nov 2016

Oracle Corporation UK Ltd
 
 
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