Relationship Marketing White Papers

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May 26, 2012

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Relationship Marketing

Relationship Marketing White Papers (View All Report Types)

Defining the 21st Century salesperson sponsored by SAP America, Inc. WHITE PAPER: This expert white paper from Forrester Research discusses how the role of the sales person has changed in today's digital world and the four types of salespeople in the 21st century. Posted: 15 May 2012 \| Published: 15 May 2012 TOPICS: B2B \| CRM \| Customer Interaction Services \| Customer Satisfaction \| Customer Service \| Sales \| Sales Force Automation \| Sales Representatives

Walk Before You Run: Incorporating Social Channels Into Your CRM Strategy sponsored by SugarCRM Inc. WHITE PAPER: Social channels are here to stay and should be part of your customer engagement strategy, as you will be required to integrate these new channels sooner, rather than later. This paper will help you build the best road map to customer success, integrating both old and new channels into your customer experience strategy. Posted: 08 Nov 2010 \| Published: 08 Nov 2010 TOPICS: CRM \| CRM Best Practices \| CRM Software \| Customer Interaction Services \| Customer Retention \| Customer Satisfaction \| Customer Service \| Social Computing \| Social Networking

Online Marketing - How to Create Value from Today's Digital Environment sponsored by OpenText WHITE PAPER: In this paper, you’ll find more details about the trends driving online marketing and advice on how to develop your online marketing strategy to reach goals and deliver maximum value from Web initiatives. Posted: 29 Mar 2012 \| Published: 29 Mar 2012 TOPICS: CRM \| CRM Best Practices \| Customer Interaction Services \| Customer Satisfaction \| Mobile CRM \| Online Marketing \| Social Networking \| Web 2.0

Creating the Enterprise-Class Tablet Environment sponsored by BlackBerry WHITE PAPER: Discover more information about how tablets are affecting the workplace and why enterprises need to implement a tablet strategy for a secure and effective environment. Posted: 02 Dec 2011 \| Published: 02 Dec 2011 TOPICS: Cloud Computing \| CRM \| Mobile CRM \| Mobile Device Management \| Mobile Workers \| Network Architectures \| Network Infrastructure \| Network Management \| Networking \| Security \| Smart Phones \| Tablet PC

Global Brand Management: Why Managing Your Brand is More Important than Ever (by OpenText) sponsored by OpenText WHITE PAPER: This white paper discusses the importance of brand management and provides tips for improving your branding strategy. Posted: 17 May 2012 \| Published: 17 May 2012 TOPICS: Brand Loyalty \| Branding \| Content Management \| CRM \| Enterprise Information Management (EIM) \| Enterprise Resource Management \| Marketing

Building the Contact Center of the Future sponsored by inContact WHITE PAPER: This comprehensive white paper discusses the future of contact centers. From tools to strategy this paper covers all you need to know about ensuring that your customer service stays up to date. Posted: 15 May 2012 \| Published: 15 May 2012 TOPICS: Call Center Management \| Call Center Services \| Call Center Software \| Call Centers \| Contact Center Services \| Contact Center Software \| Contact Centers \| CRM \| CRM Best Practices \| CRM Software \| Customer Service \| Customer Service Best Practices

Simplify Software Selection and Implementation By Using Best Practices sponsored by Advent Global Solutions Inc. WHITE PAPER: This comprehensive white paper discusses the best practices for making the right selection of SAP or qualified SAP partner suites. Read now to discover how you can conquer common SMB business challenges. Posted: 09 Apr 2012 \| Published: 09 Apr 2012 TOPICS: Business Management \| CRM \| ERP \| Small Businesses \| SMBs \| Software

How to retain customer loyalty in the competitive retail market sponsored by Infor CRM WHITE PAPER: Read this now to learn how single-view software could enhance your customer relationship interactions with more insightful data. Posted: 16 Jan 2012 \| Published: 16 Jan 2012 TOPICS: CRM \| CRM Analytics \| CRM Best Practices \| Customer Data Integration \| Customer Data Management \| Customer Interaction Services \| eCommerce \| Web 2.0 \| Web Content Management

All SaaS Is Not Created Equal sponsored by Oracle Corporation WHITE PAPER: Read this guide to learn five areas to consider when choosing a SaaS CRM solution. Posted: 06 Jun 2011 \| Published: 06 Jun 2011 TOPICS: Business Intelligence \| CRM \| CRM Software \| Customer Data Integration \| Data Integration \| Oracle (Product) \| SaaS business intelligence

CRM Solutions For The Finance And Insurance Industries sponsored by SAP America, Inc. WHITE PAPER: Read this report to learn how Forrester Research rated 24 CRM solutions in terms of their strengths and weaknesses in supporting four key cross-functional processes in the finance and insurance industry. Posted: 28 Mar 2012 \| Published: 28 Mar 2012 TOPICS: Business Process Management \| CRM \| CRM Best Practices \| CRM Software \| Financial Services Industry \| Insurance Industry \| Mobile CRM \| Software as a Service

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