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Relationship MarketingWhite Papers (View All Report Types)
 
8 Ways To Build Your Brand Using Social Media
sponsored by MarketWired
WHITE PAPER: Savvy companies are integrating social media into their marketing plans in order to take advantage of opportunities such as lead generation, real-time customer service, and interaction with brand evangelists. In this white paper, learn eight tips to help you reap the opportunities and build your brand with social media.
Posted: 26 Feb 2014 | Published: 26 Feb 2014

MarketWired

The 18 Social Business Imperatives
sponsored by Jive Software
WHITE PAPER: Access the following white paper to uncover 18 social business imperatives. Find out what knowledge, tools, and strategies you need to capitalize on the second wave of the social rise.
Posted: 10 Jan 2014 | Published: 10 Jan 2014

Jive Software

Understanding the Millennials
sponsored by SDL
WHITE PAPER: In this resource, explore the results of a 2014 survey on how Millennials operate as consumers, so you can use that information to optimize your marketing strategy and business processes. Find out how Millennials share personal data, how they relate to mobile devices, how they'd like to connect with companies, and more.
Posted: 07 Apr 2014 | Published: 07 Apr 2014

SDL

Seven Blueprints for Contact Center Modernization
sponsored by Genesys
WHITE PAPER: Businesses are quickly realizing the value of customer experience and modernizing the contact center in order to improve customer retention and satisfaction. Contact center modernization involves transitioning from a closed, proprietary call center to a multi-channel, IP-centric contact center.
Posted: 13 Mar 2014 | Published: 13 Mar 2014

Genesys

Real-Time Marketing: Go Beyond the Buzz
sponsored by Hootsuite
WHITE PAPER: Today, information moves faster than ever before -- virtually in real-time. People are taking to social media to get their news, and companies are capitalizing on this when it comes to marketing efforts. With real-time marketing, you can get the right information to the right audience at the right time.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

Hootsuite

Manage it all, better - HP Mobility Solutions for SAP
sponsored by Hewlett-Packard Limited
WHITE PAPER: The following white paper explores the new mobility trend and how it is transforming the way retailers do business. Uncover the technology that makes handling the shift easier by allowing businesses to create unique functionality with retail websites and more.
Posted: 06 Mar 2014 | Published: 06 Mar 2014

Hewlett-Packard Limited

Delivering omni-channel shopping
sponsored by Hewlett-Packard Limited
WHITE PAPER: This resource introduces a data management and analytics approach that gives you the power to harness customer information to improve experiences and meet constantly changing consumer expectations.
Posted: 06 Feb 2014 | Published: 06 Feb 2014

Hewlett-Packard Limited

The Who, What, Where, When and How of Real-time Personalization
sponsored by IBM
WHITE PAPER: Access this white paper today to learn all you need to know about real-time personalization, how to overcome its challenges, and how you can increase the value of every one of your customer interactions.
Posted: 14 Feb 2014 | Published: 31 Dec 2013

IBM

Unlock the Value of your SFA/CRM System
sponsored by MicroStrategy Incorporated
WHITE PAPER: The data stored in your customer relationship management (CRM) and sales force automation (SFA) systems in invaluable for identifying trends, building customer relationships, and selling more. In this informative white paper, learn how to overcome four key SFA and CRM challenges.
Posted: 20 Jan 2014 | Published: 20 Jan 2014

MicroStrategy Incorporated

The Chief Merchant Study: Competing in an Omni-Channel World
sponsored by IBM
WHITE PAPER: Why are so many retailers struggling today? The answer is simple: Their efforts of putting the customer at the heart of their merchandising process are coming up short; they aren't customer-oriented. In this informative research report, find out what the most successful retailers are doing.
Posted: 03 Apr 2014 | Published: 31 Jul 2013

IBM
 
 
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