ISACA recently unveiled the results of its 2010 survey "Shopping on the Job: Online Holiday Shopping and Workplace Internet Safety." This white paper discusses many of the risks associated with such actions and provides recommendations for enterprises dealing with such challenges.
Frustrated customers, lower satisfaction, declining loyalty and plummeting sales are potential consequences of a poor online experience. Looking ahead, both analysts and industry leaders agree that an exceptional experience will be the key to dazzling, acquiring and retaining customers.
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