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Build for Change – the Risk of Customerpocalypse
sponsored by
BOOK: The enterprise must focus on how it engages customers and responds to their expectations, or face Customerpocalypse, writes Alan Trefler, in this extract from his book Build for Change.
Posted: 15 Aug 2014 | Published: 15 Aug 2014

Seven Email Marketing Refreshes
sponsored by Bronto Software
WHITE PAPER: This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
Posted: 06 Oct 2008 | Published: 04 Oct 2008

Bronto Software

Retail Opportunities in a World of Extremes: Understanding Today's Teens and Boomers
sponsored by IBM
WHITE PAPER: This IBM study focused on two groups – teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two segments.
Posted: 14 May 2008 | Published: 01 Jan 2007


IBM Smart Analytics System Demo
sponsored by IBM
PRODUCT DEMO: This demo helps customers learn about IBM Smart Analytics System product offerings and benefits. 
Posted: 17 Mar 2011 | Premiered: 17 Mar 2011


Talent Management in a down Economy
sponsored by Taleo
WHITE PAPER: This paper explores the relationship between talent management strategies, processes and practices, and the advantages that can be gained by talent management for organizations coping with an economic downturn.
Posted: 31 Mar 2008 | Published: 01 Jan 2008


Why Advocacy Matters to Grocers: Surveyed Consumers Give Retailers Food for Thought
sponsored by IBM
WHITE PAPER: Grocers can pursue customer-focused initiatives and investments with greater precision and success by concentrating on customer advocacy. This paper discusses the attitudes and behaviors that can do improve the level of advocacy among customers.
Posted: 14 May 2008 | Published: 01 Sep 2007


Business Management in the Age of Enterprise 2.0: Why Business Model 1.0 Will Obsolete You
sponsored by Oracle Corporation
WHITE PAPER: In this white paper, we advocate a new definition for Enterprise 2.0. We explain the business drivers and demographic changes that are forcing new, collaborative business models. We identify the technological capabilities required for an Enterprise 2.0 platform, and highlight the transformational abilities of such a platform.
Posted: 05 May 2009 | Published: 01 Dec 2008

Oracle Corporation

Case Study: Cloud-Based Business Software Helps International Marketing Company Grow
sponsored by NetSuite
CASE STUDY: Today's workforce is more diverse and dispersed than ever, so your business should provide a single unified business platform. Learn how YouGov, an international market research firm, adapted and benefitted from a cloud-based system. Access this case study to discover how they kept costs low, eased integration and more.
Posted: 17 Oct 2016 | Published: 17 Oct 2016


Top 10 Global Bank Securely Extends Internal Content Systems to External Investors
sponsored by IntraLinks, Inc
CASE STUDY: Business expansion is a good sign, but it comes with operational growing pains. This case study details how a top 10 global bank implemented a secure collaboration solution to meet the increasing requirements of its growing sales teams and share sensitive documents from SharePoint, Salesforce, and Oracle systems with external investors.
Posted: 12 Oct 2016 | Published: 31 Aug 2016

IntraLinks, Inc

8 Steps to Creating an Effective Holiday Marketing Campaign
sponsored by Marketo
WHITE PAPER: This guide is designed to help marketers face the challenge of standing out, capturing consumers' attention with fun, relevant, and personalized campaigns in order to drive revenue. Discover 8 steps that cover how to plan and run an effective holiday marketing campaign, including identify your segments, personalize the experience, and 6 more.
Posted: 24 Oct 2016 | Published: 31 Dec 2015

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