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sponsored by IBM
Posted:  14 May 2008
Published:  01 Jan 2007
Format:  PDF
Length:  12   Page(s)
Type:  White Paper
Language:  English
ABSTRACT:
Through a deeper understanding of teens and boomers - their lifestyles, values, and particular preferences and attitudes toward shopping - retailers can begin to exploit the opportunities available in a world of extremes. Teens crave newness, connectivity and community while boomers value brand trust. Teens embrace technology while many boomers are still gaining such skills. Successful retailers will explore ways to meet these consumers' core needs in innovative and differentiating ways.



Author

Gina Paglucia Morrison
Senior Consultant ,  IBM
Gina Paglucia Morrison is a Senior Consultant in IBM Global Business Services. She has over 15 years of experience in business strategy and analysis in retail and other consumerrelated industries&#44; and is currently the retail team leader in the IBM Institute for Business Value.<br/>



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