Consensual Fax: Strategies for Happy Customers and FCC Compliance
sponsored by FaxBack, Inc.
WHITE PAPER:
Provides a brief introduction to the July 2003 updated FCC regulations regarding fax and discusses tools to help companies fax responsibly.
Posted: 18 Sep 2003 | Published: 01 May 2004
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How to Use Email Marketing to Nurture Third-party Leads
sponsored by TechTarget
EBOOK:
More than half of B2B buyers will end sales calls if reps don’t know enough about their companies. That’s why it’s so important to have a solid plan for nurturing third-party leads. Download this eBook for tips on how you can use email marketing to nurture third-party leads.
Posted: 07 May 2020 | Published: 07 May 2020
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Evolving Persona Thinking to Win More Business
sponsored by TechTarget
WEBCAST:
Join Megan Heuer and John Steinert in this webinar as they discuss how contact-level intent data can help you better recognize, engage and manage groups of people who are initiating a buyer’s journey in your target accounts.
Posted: 30 Sep 2020 | Premiered: Sep 30, 2020
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Customer Testimonial: Tim Pickard, NewVoiceMedia
sponsored by Adobe
WEBCAST:
In this Marketo video testimonial, Tim Pickard, NewVoiceMedia's CMO, discusses their experience implementing and using the marketing solution, as well as the benefits they’ve experienced since. Watch now to learn more.
Posted: 28 Oct 2020 | Premiered: Oct 28, 2020
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Your Guide to Creating a Marketing Activity Taxonomy
sponsored by TechTarget
EGUIDE:
Marketing-speak can range from one organization to the next—a “program” to one person could be a “campaign” to you. Download this expert guide to explore the differences between channels, programs and campaigns, and learn how you can create a common taxonomy to avoid terminology confusion.
Posted: 27 Dec 2019 | Published: 27 Dec 2019
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Why More High-Performance Companies Are Depending on Intent Data
sponsored by TechTarget
WEBCAST:
In this webinar, Eric Wittlake, Sr. Marketing Analyst, TOPO, discusses new use cases and applications for intent data that reach beyond just account based strategies and explores how entire go-to-market teams are using it to significantly improve results for each function within the team.
Posted: 30 Nov 2020 | Premiered: Nov 30, 2020
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How to Establish Organizational Alignment for Lead Generation
sponsored by TechTarget
WHITE PAPER:
When sales and marketing talk about lead generation, tensions often arise. While disagreements are normal, there are important steps you can take to prevent them from undermining what you’ll need to continuously improve. Find out what those steps are – and how to successfully take them – in this expert e-book.
Posted: 12 Dec 2019 | Published: 12 Dec 2019
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Personalization vs. Customization: Clarifying the Confusion
sponsored by Progress Software Corporation Sitefinity
WHITE PAPER:
Open this white paper to gain a clear understanding of the differences between personalization and customization, and how you can get started better implementing each in your organization.
Posted: 06 May 2020 | Published: 06 May 2020
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Marketing Nation Success Series - Panasonic Europe
sponsored by Adobe
VIDEO:
In this 2-minute video, explore how Panasonic Europe uses Marketo. Panasonic Europe went from delivering 80 campaigns a year to delivering 375 campaigns a year thanks to the right customer engagement tools from Marketo. Learn about their journey here.
Posted: 27 Oct 2020 | Premiered: 29 Jun 2015
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Simple Data-Driven Strategies for Successful Account-Based Marketing
sponsored by TechTarget
EBOOK:
Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
Posted: 09 May 2019 | Published: 09 May 2019
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