More than half of B2B brands say they rely on purchase intent data, yet research suggests most marketers lack access to the people actually exhibiting intent. Watch this video to see how TechTarget’s publisher-based model provides access to the active, opted-in prospects you need to hit your KPIs and grow your business.
In this week's Computer Weekly, we talk to PepsiCo's digital director about delivering innovation in customer experience. Our first buyer's guide of 2022 examines hybrid cloud storage. And we find out how Arkwright and Granville from the BBC sitcom Open All Hours are inspiring retailers 40 years on. Read the issue now.
Robotic process automation and business process management are complementary partners in driving digital transformation initiatives. RPA has received a lot more publicity in recent years, but BPM is an essential discipline and a key enabler in scaling RPA projects. Here are the main differences between these process-oriented initiatives.
In the past, the Professional Development and Research Institute on Blindness (PDRIB) struggled to collect feedback from its users in an accessible way, resulting in lower quality data and decreased survey completion rates. Thankfully, things have changed. In this report, learn how PDRIB used Alchemer to make their surveys accessible for any user.
The retail industry has been massively disrupted by digital transformation, as many brick and mortar stores have had to struggle with customers demanding a personalized, online experience. Watch this video to learn how to overcome the challenges facing this industry with omnichannel experiences, mobile optimization, and more.
Improved customer retention, customer satisfaction, and agent productivity; these are just 3 ways that an intelligent contact center platform can bring remarkable value to your business. Watch this webinar to learn how you can transform your contact center for the better—with a little help.
Throughout this handbook, explore the benefits of a chatbot-populated future of AI and why CRM chatbots on social platforms are the new AI-driven CRM tools changing how companies service customers and close sales.
When it comes to customer experience, companies either make over-the-top statements or heavily discount products and product quality. But what do customers really want? In this e-guide, learn about the e-commerce key technologies and trends that defined 2016 and are continuing into this year.