Business of Information Technology  >   Business Processes  >   Marketing  >  

Ad Effectiveness

RSS Feed   
Ad Effectiveness Reports
 
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

How to Succeed with Digital Experimentation
sponsored by Optimizely
WHITE PAPER: To effectively manage your effort to expand experimental capacity, it's important to "see around the corner" and avoid the missteps that other companies have already made. In this guide, explore a framework to help you build the most efficient strategy and plan possible for operationalizing experimentation.
Posted: 30 Nov 2018 | Published: 30 Nov 2018

Optimizely

Optimizing Your Online Store
sponsored by Optimizely
RESOURCE: While there's no magic bullet when it comes to the success of your online store, top-performing retailers do have something in common: a growing focus on experience optimization. Find out how experience optimization can help your organization to improve key retail metrics, including purchases, average order value, revenue and more.
Posted: 30 Nov 2018 | Published: 30 Nov 2018

Optimizely

How Everybody at Domo Gets Work Done
sponsored by Domo Technologies
CASE STUDY: In this case study, find out why Domo chooses to use their own business management platform to be more productive and make their work more enjoyable by bringing together people, data, and systems in a way that transforms the way business is done.
Posted: 01 Oct 2018 | Published: 01 Oct 2018

Domo Technologies

High-Growth Demand Acceleration
sponsored by TechTarget
CASE STUDY: Leveraging Priority Engine and content syndication across TechTarget's network of enterprise technology-specific sites, Instaclustr grew their marketable database 3x and improved SQL-to-opportunity conversion by 42%. Read on for more information.
Posted: 29 Nov 2018 | Published: 29 Nov 2018

TOPICS:  CRM | Marketing | Sales
TechTarget

Research: Preparing for Account-Based Marketing
sponsored by TechTarget
RESEARCH CONTENT: According to SiriusDecisions, 62% of B2B companies now have a full ABM program in place. But the transition to an ABM model doesn't come without some growing pains. Read this e-book to learn how to assess your ABM readiness.
Posted: 30 Nov 2018 | Published: 30 Nov 2018

TOPICS:  CRM | Marketing | Sales
TechTarget

Optimizely Guide Book
sponsored by Optimizely
RESOURCE: There are plenty of A/B testing tools on the market, and plenty of marketing and web management tools with testing capabilities. However, many of them are costly, time consuming, and can lead to skewed results. In this guidebook, Nucleus Research highlights the Optimizely platform and top benefits customers have experienced since implementing.
Posted: 30 Nov 2018 | Published: 31 Mar 2017

Optimizely

What Marketers Need to Know About GDPR
sponsored by Wrike
RESOURCE: Although GDPR is a company-wide initiative, tightening restrictions surrounding the capturing and storage of personal data have especially significant effects on marketing teams. This article highlights critical factors marketing teams should know about and 4 things you can do now to make sure your team is in compliance with GDPR.
Posted: 07 Sep 2018 | Published: 17 Apr 2018

Wrike

Personalized Marketing at Scale: How and Why
sponsored by Coveo
RESOURCE: Many companies are already seeing measurable results with personalized marketing which justify the incredible amount of work it takes to create the personalized content and experiences. Learn how you can make creating and implementing your personalized marketing strategy easier, and uncover how companies are doing it right and seeing results.
Posted: 06 Aug 2018 | Published: 06 Aug 2018

Coveo

Machine Learning Drives Competitive Advantage in Marketing
sponsored by DataRobot Singapore Pte Ltd
RESOURCE: Marketing agencies that fail to embrace machine learning technology will not keep pace with the competition. Download this resource and learn the ins and outs of machine learning for marketers, including benefits, obstacles and more.
Posted: 05 Sep 2018 | Published: 05 Sep 2018

DataRobot Singapore Pte Ltd
 

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2018, TechTarget | Read our Privacy Statement