Ad Effectiveness Reports

Computer Weekly – 18 March 2025: UK under-prepared for catastrophic cyber attack
sponsored by TechTarget ComputerWeekly.com
EZINE: In this week's Computer Weekly, MPs have been told the UK is under-prepared to cope with a catastrophic cyber attack – we find out where the problems lie. Our new buyer's guide assesses the challenges of datacentre capacity planning. And Sir Martin Sorrell talks about the risks and opportunities of AI. Read the issue now.
Posted: 14 Mar 2025 | Published: 18 Mar 2025

TechTarget ComputerWeekly.com

Getting the best out of robotic process automation
sponsored by TechTarget ComputerWeekly.com
EGUIDE: IT leaders are used to doing more with less, but the pandemic has forced many organisations to reassess whether the way processes have always been run, is optimal. With people having to work from home, many organisations have needed to automate previous manual tasks, in order to remain operational.
Posted: 15 Mar 2021 | Published: 19 Feb 2021

TechTarget ComputerWeekly.com

Account-Based Marketing Will Fail Without Organizational Alignment
sponsored by Informa TechTarget
WHITE PAPER: What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM.
Posted: 08 Feb 2021 | Published: 20 Jan 2020

Informa TechTarget

Focusing on the 3 Ps for ABM Revenue at Scale
sponsored by Informa TechTarget
EBOOK: In this e-book, “Focusing on the 3 Ps for ABM Revenue at Scale,” we discuss how you can implement ABM 2.0 to better inform your marketing efforts and meet your sales team’s needs.
Posted: 08 Feb 2021 | Published: 13 Jan 2021

Informa TechTarget

Infographic: Content marketing strategy in a post-pandemic era - Engaging IT buyers
sponsored by TechTarget ComputerWeekly.com
INFOGRAPHIC: When the pandemic hit and live events had to end organisations needed to rethink their marketing mix and move to a digital space. In this infographic, we share a few tips and tricks for developing engaging content in a post-pandemic era.
Posted: 05 Oct 2021 | Published: 05 Oct 2021

TechTarget ComputerWeekly.com

3 Big Ideas for Capturing More Demand from Your Market
sponsored by Informa TechTarget
EBOOK: Is your current demand gen framework helping you capture as much demand as you can from the current market? Download “3 Big Ideas for Capturing More Demand from Your Market,” to learn how to uncover more demand by gaining access to and growing influence in your market.
Posted: 08 Feb 2021 | Published: 29 Apr 2020

Informa TechTarget

A New Model for Healthcare Transformation
sponsored by DellEMC and Intel®
WHITE PAPER: This paper provides an overview of the major issues that are driving support for care transformation. More importantly, it outlines an approach for achieving value from the IT investments made by health care organizations in support of transformation initiatives.
Posted: 20 Jun 2012 | Published: 20 Jun 2012

DellEMC and Intel®

Optimizing Customer Retention Programs
sponsored by Portrait Software
WHITE PAPER: Read this case study and find out about how Uplift Modeling can help your marketing programs and increase campaign ROI.
Posted: 16 Dec 2008 | Published: 16 Dec 2008

Portrait Software

The New Face of IT Service Management: Aligning Business, Development and Operations Teams for Strategic Advantage
sponsored by IBM
WHITE PAPER: This research shows that a lack of trust in IT's ability to deliver business value is one of the biggest hurdles that enterprises face in bringing IT and business closer together.
Posted: 13 Feb 2009 | Published: 13 Feb 2009

IBM

How to Become an SOA Superhero
sponsored by IBM
BROCHURE: This brochure shows how you can be a superhero by making WebSphere MQ the messaging backbone for your SOA, creating a common connection for the free flow of information.
Posted: 12 Feb 2009 | Published: 11 Feb 2009

IBM