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Ad Effectiveness Reports
 
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

Why B2B Marketers Can't Afford to Ignore Digital Advertising
sponsored by TechTarget
EBOOK: In this 3-part e-book, uncover insights and research into the effects of data-driven digital advertising, and find out why it's a critical component of any B2B marketing plan for companies looking to maximize funnel conversion rates.
Posted: 09 Apr 2019 | Published: 31 Dec 2018

TechTarget

Marketing analytics, big data and ethics
sponsored by ComputerWeekly.com
EGUIDE: In this e-guide, we discuss the how important respecting the data privacy of customers and prospective customers is for companies trying to make a profit.  For commercial organisations, finding this ethical balance between making money from data and safeguarding the privacy of personal data is more important than ever thanks to the EU's GDPR.
Posted: 03 Apr 2018 | Published: 03 Apr 2018

ComputerWeekly.com

Building an ABM Program That Actually Works
sponsored by TechTarget
EBOOK: TechTarget has already helped hundreds of tech vendors leverage intent data to power the most important elements of their ABM programs and achieve real success - read this e-book for 6 practical steps to help you build, execute, and scale smarter ABM.
Posted: 24 Apr 2019 | Published: 31 Dec 2018

TechTarget

Bringing the Digital Ecosystem Together with a DAM Platform
sponsored by Cloudinary
RESOURCE: Consumers expect media-rich experiences, yet managing the digital assets necessary to bring them to fruition is getting harder. In this article, discover how DAM platforms are helping marketing teams deliver engaging content to consumers without compromising their productivity, and decide for yourself if a DAM is right for you.
Posted: 06 Mar 2019 | Published: 25 Jan 2019

Cloudinary

Why B2B Marketers Neglect Their Brands
sponsored by TechTarget
RESOURCE: Download this e-book to explore how data-driven branding improves outcomes at every stage of the funnel.
Posted: 13 Nov 2018 | Published: 13 Nov 2018

TechTarget

Selecting and Engaging Relevant Accounts for ABM ROI
sponsored by TechTarget
WHITE PAPER: In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market.
Posted: 05 Jun 2019 | Published: 05 Jun 2019

TechTarget

The Core 4 Essential Marketing Technologies
sponsored by Bynder
EGUIDE: Chances are you know 3 of the 4 core essential marketing technologies in use today. But do you know the 4th essential technology for digital transformation? According to Forrester, probably not. Read on to discover the missing ingredient to your marketing success and explore overall considerations for choosing the right technology.
Posted: 15 Apr 2019 | Published: 31 Dec 2018

Bynder

How the Right Content & Delivery Strategies Double Demand Gen ROI
sponsored by TechTarget
PRESENTATION: Exactly what happens when you integrate your brand investment with demand gen activities? This presentation from TechTarget, HG Data and Bedrock Data details the results of the research and helps you learn how to benchmark against the industry averages for conversion rates at different layers of the funnel.
Posted: 19 Nov 2018 | Published: 31 Oct 2017

TechTarget

Watch, Listen, Learn: Winning in the Age of the Informed Buyer
sponsored by TechTarget
RESEARCH CONTENT: In this infographic, explore how new 3rd party sources of behavioral insight are putting marketing teams in a better position to help grow sales productivity.
Posted: 13 Jun 2019 | Published: 13 Jun 2019

TechTarget
 

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