Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER:
OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011
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Druva: Driving Revenue and Consideration with a Fully Integrated Demand Gen Engine
sponsored by TechTarget
VIDEO:
With real purchase intent insight from Priority Engine, Druva was able to create a "single source of the truth" through data that allows their demand generation and sales teams to tightly align and collaborate around opportunities progressing through the buying cycle. Watch this video for more on how Druva drove revenue through improved leads.
Posted: 15 Nov 2018 | Premiered: 15 Nov 2018
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Cisco's Digital Marketing Transformation
sponsored by Domo Technologies
CASE STUDY:
In this case study, learn how Cisco conceptualizes its marketing technology landscape and how a business intelligence platform enables Cisco's drive to create best-in-class experiences.
Posted: 02 Oct 2018 | Published: 02 Oct 2018
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5 Quick Wins for Salesforce-Driven Processes
sponsored by K2
VIDEO:
Find out how you can connect multivendor environments comprised of platforms like Salesforce and Microsoft Office without having to write extensive code.
Posted: 05 Jan 2018 | Premiered: 02 Jan 2018
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Recommendation Metrics: Which One Should You Recommend?
sponsored by Concentrix
EBOOK:
The net promoter score (NPS) schism has begun, leaving many businesses asking if their NPS is overhyped—and unreliable. In this e-book, learn about the NPS divide, and how digital disruption is changing the one-size-fits-all model of existing CX measurement tools.
Posted: 11 Jan 2019 | Published: 11 Jan 2019
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How the Right Content & Delivery Strategies Double Demand Gen ROI
sponsored by TechTarget
PRESENTATION:
Exactly what happens when you integrate your brand investment with demand gen activities? This presentation from TechTarget, HG Data and Bedrock Data details the results of the research and helps you learn how to benchmark against the industry averages for conversion rates at different layers of the funnel.
Posted: 19 Nov 2018 | Published: 31 Oct 2017
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Email 101 for Financial Services
sponsored by SparkPost
WHITE PAPER:
Despite all of the technologies and tools available to today's digital business, email is still the workhorse of the financial services industry. In this e-book, learn about 15 best practices that can help you achieve higher inbox rates, drive a positive user experience and ultimately improve the impact that email has on your bottom line.
Posted: 20 Feb 2019 | Published: 20 Feb 2019
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BPM-Led Strategies for App Modernization and Robotic Process Automation
sponsored by HelpSystems
EGUIDE:
In this e-guide, expert consultant Tom Nolle explores how organizations can leverage BPM to modernize legacy apps effectively. Discover how workflows, APIs, and microservices fit into this framework and your modernization implementation. Plus, learn how BPM will support robotic process automation for the evolving world of IoT and mobile.
Posted: 27 Feb 2017 | Published: 22 Feb 2017
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Strategic Marketing Software Boosts Inbound Marketing Tactics
sponsored by SearchCRM
EBOOK:
Marketers know that their very tools and strategies have to change in the era of inbound marketing. In this expert handbook, learn about tools necessary for a successful marketing software strategy, what to buy, and how to think about those software purchases in the context of your existing infrastructure and operations.
Posted: 22 Feb 2017 | Published: 15 Feb 2017
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MSP Marketing: Learn the Fishing and Farming Methods
sponsored by SolarWinds, Inc.
EGUIDE:
This e-guide recaps the MSP 2 marketing tactics, fishing and farming, that Angela Leavitt explored at the MSPWorld conference.
Posted: 26 Jul 2017 | Published: 20 Jul 2017
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