Ad Effectiveness

WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.

Posted: 23 Feb 2011 | Published: 23 Feb 2011

EBOOK: How does your organization plan on keeping up with changing buyer behaviors? In this e-book, learn how a customer-driven lifecycle can help bridge the gap between past and present buyer behaviors, and explore how TechTarget can help you keep up with these revolutionary changes.

Posted: 10 Apr 2019 | Published: 10 Apr 2019

EZINE: The channel is helping customers to digitally transform their businesses to keep up with trends and plan for the future

Posted: 23 Aug 2019 | Published: 06 Sep 2019

EBOOK: Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.

Posted: 09 May 2019 | Published: 09 May 2019

VIDEO: Process mining is increasingly important as more organizations rely on e-commerce. Watch this demo to learn how Celonis enabled manufacturing company, AkzoNobel, to streamline shopping cart processes, boost security, and eliminate waste with process mining.

Posted: 17 Dec 2020 | Premiered: 17 Dec 2020

WHITE PAPER: In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market.

Posted: 05 Jun 2019 | Published: 05 Jun 2019

CASE STUDY: As API platform provider, Bandwidth, grew, they began struggling with a common marketing challenge—reaching and exceeding goals without fatiguing the audience. To help address this issue, Bandwidth decided to implement Predictive Audiences by Adobe. Read this case study to learn about their experience and the benefits they achieved with Adobe.

Posted: 20 Oct 2020 | Published: 20 Oct 2020

EGUIDE: 90% of C-suite buyers say brand is influential in shortlisting the buying process—and there’s good reason why. Download this guide to explore the impacts brand awareness and advertising can have on demand generation, and learn how you can establish accurate KPIs to track activity.

Posted: 20 Jan 2020 | Published: 20 Jan 2020

WHITE PAPER: In B2B organizations, shifting the focus from individual leads in the demand process to buying groups and demand units represents a major change. Download this white paper to learn how to leverage the teleservices team as the first step in an incremental evolution from individual leads to buying groups.

Posted: 06 May 2020 | Published: 06 May 2020

CASE STUDY: Delivering the right type of content, on the right channel, is an increasingly important part of a good customer experience. In this brief video, hear how healthcare company, GE Healthcare, uses Marketo to optimize content streams throughout the customer journey—and how it helps them close more deals and optimize their CX.

Posted: 23 Dec 2020 | Published: 23 Dec 2020