Ad Effectiveness

WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.

Posted: 23 Feb 2011 | Published: 23 Feb 2011

PRODUCT OVERVIEW: Executing a successful virtual event, whether a straightforward webcast or robust tradeshow, requires expertise across many disciplines. Luckily, TechTarget is here to help with their portfolio of virtual events and services. Learn how they can help you ensure virtual event success—from recruitment to follow-up—in this solution brief.

Posted: 06 Apr 2020 | Published: 06 Apr 2020

RESOURCE: 15% of all customer service interactions by 2021 will be handled completely by AI, according to Gartner. As this deadline comes closer, business leaders are facing increasing pressure to adopt digital technology - like self-service platforms. Take a brief multiple-choice survey to access our guide, which examines the benefits and drawbacks of

Posted: 05 Sep 2019 | Published: 04 Feb 2020

WEBCAST: Access this webcast to learn how using the latest intent data and AI-driven technologies can transform their productivity and yields from a market, an ICP, or a set of named ABM accounts.

Posted: 26 Feb 2020 | Premiered: Feb 19, 2020

WHITE PAPER: According to a NewVantage Partners survey, over 90% of business leaders report that the challenges to becoming data driven are process related, and not about technology. Read this Dataiku guide to learn how you can evaluate and accelerate your AI maturity and best approach the organizational challenges you’ll face, as AI progresses to its next era.

Posted: 04 Mar 2021 | Published: 31 Dec 2020

EGUIDE: IT leaders are used to doing more with less, but the pandemic has forced many organisations to reassess whether the way processes have always been run, is optimal. With people having to work from home, many organisations have needed to automate previous manual tasks, in order to remain operational.

Posted: 19 Feb 2021 | Published: 19 Feb 2021

CASE STUDY: Access this case study to learn how Fractal built one customer a scalable state of the art solution on their Azure cloud platform to address personalization shortcomings, and boosted ROI by 21%, reduced message fatigue, and improve customer engagement and satisfaction.

Posted: 03 Aug 2021 | Published: 03 Aug 2021

EGUIDE: In this e-guide: Software for marketing, from content marketing through customer experience management to marketing automation, and the rest, has not been as central to the vision of CIOs as ERP and the full panoply of IT infrastructure: storage, security, networking, data centres, and all of the above delivered by way of the cloud.

Posted: 06 Aug 2021 | Published: 06 Aug 2021

WEBCAST: Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017.

Posted: 29 Mar 2017 | Premiered: Mar 29, 2017

EGUIDE: Companies that want to grow often focus on the wrong tactics in their sales management strategy. This can not only lead to missed opportunities, but also to a waning sales culture. In this expert e-guide, discover 4 myths about sales management strategy and 5 tactics that will help you strengthen your sales culture.

Posted: 27 Feb 2017 | Published: 27 Feb 2017