Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER:
OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011
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How to Sell to C-Level Executives
sponsored by PipelineDeals
RESOURCE:
View this article to uncover tips and tricks for selling to C-level executives. Explore the primary challenges you'll face in a C-level sales pitch, and learn how to take your sales strategy to the next level.
Posted: 30 Sep 2019 | Published: 22 Jul 2019
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Watch, Listen, Learn: Winning in the Age of the Informed Buyer
sponsored by TechTarget
RESEARCH CONTENT:
In this infographic, explore how new 3rd party sources of behavioral insight are putting marketing teams in a better position to help grow sales productivity.
Posted: 13 Jun 2019 | Published: 13 Jun 2019
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The Ultimate Guide to Conversion Rate Optimization
sponsored by Coveo
WHITE PAPER:
Your site search function is the unsung hero of your brand, and if you are delivering an intelligent, AI-fueled search experience like users expect, then you are setting your business up for huge opportunities in both CRM and quality sales opportunities.
Posted: 19 Sep 2019 | Published: 19 Sep 2019
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Marketing Technology: Too Much of a Good Thing?
sponsored by Bynder
WHITE PAPER:
View this guide to learn how marketers can make more responsible technology purchases. Discover fundamental marketing technologies for each core function of your team, and review how to make the most of your existing tech.
Posted: 12 Apr 2019 | Published: 31 Dec 2018
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Best Practices for CRM and Marketing Automation Integration and Alignment
sponsored by Act-On Software
RESOURCE:
Marketers and sales professionals may realize that a solid marketing automation and CRM integration can minimize costs and increase productivity—but there are other benefits to combining these technologies too. Read this blog post for 4 big benefits to the marketing automation/CRM relationship, and 5 tips on how to get the most from it.
Posted: 29 Jul 2019 | Published: 31 Dec 2018
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Physicians Insurance Uses Act-On to Personalize Communications and Retain Customers
sponsored by Act-On Software
CASE STUDY:
Targeted communications leading to open rates up to 31%, personalized content that contributes to massively improved customer retention, and more—read this case study to learn how Act-On boosted Physicians Insurance' content conversion rates using their AI-powered marketing automation solution.
Posted: 19 Jul 2019 | Published: 28 Feb 2019
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The Definitive Guide to Integrating HubSpot with Your CRM
sponsored by TIBCO
WHITE PAPER:
Digital businesses run on cloud applications and automated business processes to engage employees and customers alike. In this white paper, gain the technical insight necessary to integrate HubSpot's marketing automation system with your current CRM software, and discover the benefits of integrating your customer data with help from TIBCO Cloud.
Posted: 23 Jan 2019 | Published: 20 Nov 2018
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Executive Guide for Marketing: 3 Models for Digital Transformation
sponsored by Bynder
WHITE PAPER:
Download this guide to find out why the marketing imperatives for each of the 3 business models, outlined inside, are achievable when you position DAM as foundational tech within your ecosystem.
Posted: 18 Jun 2019 | Published: 18 Jun 2019
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The Future of PLM in the Digital Age
sponsored by PropelPLM
EGUIDE:
Download this e-guide to learn the difference between digital manufacturing and product lifecycle management, and uncover 12 business processes your business should target to realize significant payback.
Posted: 20 Feb 2019 | Published: 20 Feb 2019
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