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Geocoding determines location by linking longitude and latitude coordinates with street address data. By identifying your best customers’ location and defining how to reach them most effectively you possess the ultimate decision making tool. Utilize the power of location intelligence to know the location of your customers, partners and competitors.
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Today, the need to connect with customers efficiently and effectively is more important than ever. The foundation of these communications is a complete and accurate customer record. This paper describes the validation requirements, opportunities and best practices to increase organizational efficiencies relative to enterprise address validation.
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The customer-driven age is upon us and succeeding in this environment requires a new set of goals and a new set of tools. Learn how CRM is the catalyst to transform organizations, empower employees and capitalize on new market opportunities.
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This paper discusses how to implement agile thinking in the context of both defined engineering practices and an organizations' Software Development Lifecycle.
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This IDC white paper explores the benefits of employing a vertical CRM application based on industry best practices. Learn challenges, opportunities and benefits of vertical applications as well as advice for industry-specific solutions.
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When dealing with something as invaluable as customer data, think about creating a unified strategy that incorporates the network, people, and tools. Read this paper for advice on how to protect your customers data for piece of mind.
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Explore four Customer Relationship Management (CRM) deployment scenarios and how to choose a CRM solution that will best meet your company's needs today and support your business as it grows and evolves.
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In today's demanding business environment you either lead or you fall behind. So what defines leadership in an environment where business models shift all the time and CEOs have 90 days to please shareholders or face their wrath?
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This white paper provides details on why WebSphere Customer Center provides the strategic architecture that companies need to solve their enterprise customer management issues and realize the full benefit of their investments in CRM.
