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Quality Data - Fuel for Your CRM Engine
sponsored by Hoover's, Inc. A D&B Company
WHITE PAPER: A CRM system is only as good as the data within. Learn how a business information resource will help improve data relevancy, accuracy and timelines, which are directly correlated to client acquisition and retention.
Posted: 02 Jan 2007 | Published: 13 Feb 2006

Hoover's, Inc. A D&B Company

Creating Sales Opportunities with Lead Scoring
sponsored by Genius.com
WHITE PAPER: Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.
Posted: 07 Oct 2009 | Published: 07 Oct 2009

Genius.com

Tips from the Trade - Competing on Web Analytics
sponsored by SAS
WHITE PAPER: How can your company take away more than just sales numbers from online customers? That was one of the topics of a webcast that brought thought leaders together to discuss challenges and best practices in the industry. Continue reading to explore the insights and highlights from that webcast and learn more about how to compete on web analytics.
Posted: 05 May 2010 | Published: 05 May 2010

SAS

Co-Marketing with Channel Partners: Expand Your Marketing Reach with Channel Marketing Funds
sponsored by SAP AG
WHITE PAPER: As organizations seek new ways to increase brand awareness and generate demand in more complex market environments, there has been a renewed interest in co-marketing programs. This paper provides techniques to achieve this.
Posted: 19 Sep 2008 | Published: 17 Sep 2008

SAP AG

Advanced Marketing Automation: Maximize Returns on Customer Communication Strategies through Intelligent, Integrated Marketing Processes
sponsored by SAS
WHITE PAPER: This paper explores how many companies are turning to advanced marketing automation for improved efficiency and effectiveness of marketing activities. Read on to learn how to provide a comprehensive solution for current marketing challenges and learn how to maximize campaign returns through the essential phases of a disciplined marketing process.
Posted: 05 May 2010 | Published: 05 May 2010

SAS

The Customer You Know: Keeping, Leveraging, and Profiting from Current Customers with Business Analytics
sponsored by SAS
ANALYST REPORT: Read this paper to learn about business analytics and how it can significantly impact customer service improvements and customer retention and how it can enable your company to develop more agile strategies that will allow you to adapt to changing customer behavior and achieve their business goals.
Posted: 05 May 2010 | Published: 05 May 2010

SAS

From Cold to Hot: Lead Nurturing Programs That Generate Sales
sponsored by Vtrenz, Inc
WHITE PAPER: This white paper explains the importance of lead nurturing–in the lead management process. It discusses best practices for nurturing leads in today's competitive business environment, and offers advice for implementing a lead-nurturing program.
Posted: 20 Aug 2008 | Published: 20 Aug 2008

Vtrenz, Inc

Pervasive Engagement Management: An Essential Strategy for CMOs in an Anytime, Anywhere World
sponsored by SDL Web Content Management Solutions Division
WHITE PAPER: This is first in a series of papers that present emerging strategies and best practices for senior marketers to help their organizations prevail at today’s speed-of-light rate of change.
Posted: 11 Apr 2011 | Published: 11 Apr 2011

SDL Web Content Management Solutions Division

Web Analytics - It's Surprisingly Simple
sponsored by WebSideStory
PRODUCT LITERATURE: Gain an in-depth view of Web analytics and how it can optimize your online initiatives, whether focused on commerce, lead generation, media or self service. Learn how simple it can be to optimize your site content and increase sales and conversions.
Posted: 06 Jun 2005 | Published: 01 Jun 2005

WebSideStory

Ten Tips for Effective Lead Management
sponsored by Marketo
WHITE PAPER: Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.
Posted: 20 Mar 2008 | Published: 01 Mar 2008

Marketo
 
 
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