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Marketing Systems Reports
 
Marketing Automation: The Power to Drive Efficiency & Prove Value
sponsored by Teradata
EBOOK: This eBook describes key differentiators that businesses strive for and how data and marketing automation can help your marketing organization get real returns, align sales and marketing, and become more operationally efficient.
Posted: 13 Feb 2015 | Published: 31 Dec 2014

Teradata

Ultimate Guide to Assessing Your Digital Marketing Program
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this informative white paper to evaluate your own digital marketing strategy and determine your key areas for improvement, while setting the stage for major upgrades to your program.
Posted: 05 Feb 2015 | Published: 05 Feb 2015

Silverpop Systems Inc. an IBM Company

2014 Gartner Magic Quadrant for Integrated Marketing Management
sponsored by Teradata
ANALYST REPORT: Teradata is recognized for vision, innovation and broad set of marketing capabilities. The 2014 Gartner Magic Quadrant for Integrated Marketing Management is an invaluable resource with insights that can help you execute your marketing initiatives.
Posted: 09 Feb 2015 | Published: 09 Feb 2015

Teradata

Improve data quality: The power of crowdsourcing
sponsored by CrowdFlower, Inc.
WHITE PAPER: This resource examines how improving data quality leads to marketing and selling success, and introduces a crowdsourcing strategy that can help you get there.
Posted: 11 Sep 2013 | Published: 12 Jun 2013

CrowdFlower, Inc.

How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline
sponsored by Genius.com
WHITE PAPER: In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.
Posted: 07 Oct 2009 | Published: 07 Oct 2009

Genius.com

Advanced Marketing Automation: Maximize Returns on Customer Communication Strategies through Intelligent, Integrated Marketing Processes
sponsored by SAS
WHITE PAPER: This paper explores how many companies are turning to advanced marketing automation for improved efficiency and effectiveness of marketing activities. Read on to learn how to provide a comprehensive solution for current marketing challenges and learn how to maximize campaign returns through the essential phases of a disciplined marketing process.
Posted: 05 May 2010 | Published: 05 May 2010

SAS

Ten Tips for Effective Lead Management
sponsored by Marketo
WHITE PAPER: Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.
Posted: 20 Mar 2008 | Published: 01 Mar 2008

Marketo

Six Success Factors for Building a Best-Run Marketing Organization
sponsored by SAP America, Inc.
WHITE PAPER: This paper discusses six success factors that will enable your marketing organization to overcome the challenges to reaching growth and profitability objectives. Continue reading to learn more about these six success factors and more.
Posted: 18 Oct 2010 | Published: 18 Oct 2010

SAP America, Inc.

Web Analytics - It's Surprisingly Simple
sponsored by WebSideStory
PRODUCT LITERATURE: Gain an in-depth view of Web analytics and how it can optimize your online initiatives, whether focused on commerce, lead generation, media or self service. Learn how simple it can be to optimize your site content and increase sales and conversions.
Posted: 06 Jun 2005 | Published: 01 Jun 2005

WebSideStory

Marketing in the Age of Digital Content:The Business Case for an Enterprise Marketing Platform
sponsored by EMC Corporation
WHITE PAPER: In the age of digital content, marketing departments are increasingly tasked with creating digital experiences to promote their companies' brands.
Posted: 12 Sep 2008 | Published: 12 Sep 2008

EMC Corporation
 
 
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