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May 23, 2013

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Gain a Competitive Advantage as a Social Business sponsored by IBM VIDEO: View this quick video to learn how Greenwell, a fictional organization based on real-life customer scenarios, gained a competitive advantage by becoming a social business with the IBM Platform for Social Business. Posted: 09 Apr 2013 \| Premiered: 09 Apr 2013 TOPICS: Collaboration \| Collaborative Applications Software \| Market Research \| Market Trends \| Marketing \| Marketing Information Systems \| Social Computing \| Social Networking \| Workgroups

Marketing Executive Strategy Brief sponsored by Oracle Corporation WHITE PAPER: In this white paper, explore the deep connection between customer experience and business value, and discover how third-party marketing and loyalty strategies and services can bolster that connection. Posted: 03 Apr 2013 \| Published: 31 Jul 2012 TOPICS: CRM \| Marketing \| Marketing Information Systems \| Mobile CRM

Improve Sales and Marketing Alignment to Generate Better Business Results sponsored by Oracle Corporation WHITE PAPER: In this white paper, Internet.com explores how businesses can leverage the latest integrated sales and marketing solutions improve the effectiveness of both teams in an increasingly challenging environment. Posted: 18 Sep 2012 \| Published: 01 Sep 2012 TOPICS: Customer Interaction Services \| Customer Service Best Practices \| Customer Support Software \| Marketing \| Marketing Information Systems \| Sales and Marketing Software \| Sales Information Systems \| Sales Representatives

Web Analytics - It's Surprisingly Simple sponsored by WebSideStory PRODUCT LITERATURE: Gain an in-depth view of Web analytics and how it can optimize your online initiatives, whether focused on commerce, lead generation, media or self service. Learn how simple it can be to optimize your site content and increase sales and conversions. Posted: 06 Jun 2005 \| Published: 01 Jun 2005 TOPICS: Best Practices \| Content Management \| eCommerce \| Lead Generation \| Marketing Information Systems \| Online Marketing \| ROI \| Sales and Marketing Software \| Self-Service Applications Software \| Web Analytics Software \| Web Site Monitoring

Meeting the Demands of the Smarter Consumer sponsored by IBM WHITE PAPER: IBM surveyed more than 30,000 consumers in the United States, Canada, United Kingdom, Brazil, India and China for this report on shopping preferences. Read this report to learn why technology makes consumers smarter, more connected and more certain about what they want. Posted: 25 Aug 2010 \| Published: 25 Aug 2010 TOPICS: Consumer Applications Software \| Consumer Market \| Consumer Search Software \| Market Research \| Market Trends \| Marketing \| Marketing Information Systems \| Retail Banking Services \| Retail Channels \| Retail Trade Industry

Advanced Marketing Automation: Maximize Returns on Customer Communication Strategies through Intelligent, Integrated Marketing Processes sponsored by SAS Institute Inc. WHITE PAPER: This paper explores how many companies are turning to advanced marketing automation for improved efficiency and effectiveness of marketing activities. Read on to learn how to provide a comprehensive solution for current marketing challenges and learn how to maximize campaign returns through the essential phases of a disciplined marketing process. Posted: 05 May 2010 \| Published: 05 May 2010 TOPICS: Business Intelligence \| Business Intelligence Software \| Business Process Automation \| Business Process Automation Software \| CRM \| CRM Analytics \| Market Research \| Marketing \| Marketing Information Systems \| Predictive Analytics

Ten Tips for Effective Lead Management sponsored by Marketo WHITE PAPER: Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue. Posted: 20 Mar 2008 \| Published: 01 Mar 2008 TOPICS: B2B \| Campaign Management \| Data Quality \| Lead Generation \| Marketing Information Systems \| Online Marketing \| ROI \| Sales and Marketing Software \| Search Engines \| Web Content Management \| Wireless Marketing

Microsoft Dynamics CRM 3.0 sponsored by Microsoft SOFTWARE DEMO: Receive a free demo of Microsoft Dynamics CRM version 3.0, an all-new customer relationship management (CRM) system that gives every customer-facing employee the information they need to truly impress customers. Posted: 01 Jun 2007 \| Premiered: 01 Jun 2007 TOPICS: CRM \| CRM Software \| Customer Data Integration \| Customer Data Management \| Customer Data Management Software \| Marketing \| Marketing Information Systems \| Microsoft Office \| Sales

Tips from the Trade - Competing on Web Analytics sponsored by SAS Institute Inc. WHITE PAPER: How can your company take away more than just sales numbers from online customers? That was one of the topics of a webcast that brought thought leaders together to discuss challenges and best practices in the industry. Continue reading to explore the insights and highlights from that webcast and learn more about how to compete on web analytics. Posted: 05 May 2010 \| Published: 05 May 2010 TOPICS: Business Intelligence \| Business Intelligence Software \| CRM \| CRM Analytics \| Customer Data Management \| Customer Retention \| Marketing \| Marketing Information Systems \| Predictive Analytics \| Predictive Analytics Software

Quality Data - Fuel for Your CRM Engine sponsored by Hoover's, Inc. A D&B Company WHITE PAPER: A CRM system is only as good as the data within. Learn how a business information resource will help improve data relevancy, accuracy and timelines, which are directly correlated to client acquisition and retention. Posted: 02 Jan 2007 \| Published: 13 Feb 2006 TOPICS: CRM \| Customer Data Management \| Customer Service \| Data Mining \| Data Profiling \| Data Quality \| Information Service Providers \| Marketing \| Marketing Information Systems \| Sales \| Sales Information Systems

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