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Marketing Systems White Papers (View All Report Types)
Making Targeted, Personalized and Timely Marketing Messages Deliver Value
sponsored by IBM
WHITE PAPER: This white paper addresses consumer insight challenges as well as today's market dynamics. Uncover quick, cost-effective methods for organizing and analyzing a wealth of consumer information while improving returns on marketing spend.
Posted: 05 Aug 2015 | Published: 31 Mar 2015


Using Advanced Analytics to Gain Insights into Your Revenue Stream
sponsored by SAP America, Inc.
WHITE PAPER: This CustomerCentric Selling® research can help organizations analyze their sales and marketing processes to gain insights more quickly and accelerate business performance.
Posted: 20 Feb 2009 | Published: 20 Feb 2009

SAP America, Inc.

Marketing in the Age of Digital Content:The Business Case for an Enterprise Marketing Platform
sponsored by EMC Corporation
WHITE PAPER: In the age of digital content, marketing departments are increasingly tasked with creating digital experiences to promote their companies' brands.
Posted: 12 Sep 2008 | Published: 12 Sep 2008

EMC Corporation

Pervasive Engagement Management: An Essential Strategy for CMOs in an Anytime, Anywhere World
sponsored by SDL Web Content Management Solutions Division
WHITE PAPER: This is first in a series of papers that present emerging strategies and best practices for senior marketers to help their organizations prevail at today’s speed-of-light rate of change.
Posted: 11 Apr 2011 | Published: 11 Apr 2011

SDL Web Content Management Solutions Division

Improve data quality: The power of crowdsourcing
sponsored by CrowdFlower, Inc.
WHITE PAPER: This resource examines how improving data quality leads to marketing and selling success, and introduces a crowdsourcing strategy that can help you get there.
Posted: 11 Sep 2013 | Published: 12 Jun 2013

CrowdFlower, Inc.

Retail Opportunities in a World of Extremes: Understanding Today's Teens and Boomers
sponsored by IBM
WHITE PAPER: This IBM study focused on two groups – teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two segments.
Posted: 14 May 2008 | Published: 01 Jan 2007


Tips from the Trade - Competing on Web Analytics
sponsored by SAS
WHITE PAPER: How can your company take away more than just sales numbers from online customers? That was one of the topics of a webcast that brought thought leaders together to discuss challenges and best practices in the industry. Continue reading to explore the insights and highlights from that webcast and learn more about how to compete on web analytics.
Posted: 05 May 2010 | Published: 05 May 2010


Quality Data - Fuel for Your CRM Engine
sponsored by Hoover's, Inc. A D&B Company
WHITE PAPER: A CRM system is only as good as the data within. Learn how a business information resource will help improve data relevancy, accuracy and timelines, which are directly correlated to client acquisition and retention.
Posted: 02 Jan 2007 | Published: 13 Feb 2006

Hoover's, Inc. A D&B Company

Creating Sales Opportunities with Lead Scoring
sponsored by
WHITE PAPER: Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.
Posted: 07 Oct 2009 | Published: 07 Oct 2009

How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline
sponsored by
WHITE PAPER: In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.
Posted: 07 Oct 2009 | Published: 07 Oct 2009
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