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Channel Management

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ALSO CALLED: IT Channel Management, Distribution Channel Management, Channel Sales Management, Sales Channel Management
DEFINITION: The development of policies and procedures to gain and maintain the cooperation of various institutions within the sell-side distribution channel.
Channel Management White Papers (View All Report Types)
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Channel Sales Management: New Applications for High-Tech Vendors
sponsored by SAP AG
WHITE PAPER: Channel management is a pressing issue for high-tech manufacturers that sell through partners. IDC believes that companies that leverage channels partners should begin to integrate channel management into broader corporate infrastructure applications that include the supply chain and potentially PLM applications.
Posted: 26 Jan 2009 | Published: 26 Jan 2009

1 Match
 
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