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Ad Effectiveness

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Ad Effectiveness White Papers (View All Report Types)
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011


The Missing Piece: Enhancing the Value of Marketing Automation with Sales Conversion Management
sponsored by Conversica
WHITE PAPER: This white paper presents the benefits of implementing an automated lead generation strategy for sales conversion management. Discover how such an approach can dramatically improve the ROI of CRM applications.
Posted: 16 Sep 2015 | Published: 16 Sep 2015


Empower Business Processes by Modernising IT Infrastructure and Data Center Performance
sponsored by Hewlett-Packard Enterprise and Intel ®
WHITE PAPER: In this white paper, you will learn how to adopt an IT infrastructure that supports a flexible consumption approach, and that optimizes your server management. Read on now to take advantage of new business opportunities created by this IT modernisation.
Posted: 24 Nov 2015 | Published: 24 Nov 2015

Hewlett-Packard Enterprise and Intel ®

7 Lessons from visionary Context Marketers
sponsored by Sitecore
WHITE PAPER: Access this white paper to learn why it's critical for marketers to develop a new mindset to match the expectations of the empowered customer. Uncover how your marketing team can create intuitive, contextual experiences that exceed customer expectations.
Posted: 18 Nov 2015 | Published: 18 Nov 2015


How to Get Social Media Influencers Talking About You
sponsored by Sysomos
WHITE PAPER: How do you bring influencers into your circle and get them to drum up positive reviews? Access this guide to learn 6 tips for doing just that when you find influencers inside and outside the box.
Posted: 19 Nov 2015 | Published: 19 Nov 2015


ITIL® Implementation: Where to Begin
sponsored by Global Knowledge
WHITE PAPER: Read this white paper to gain the understanding you need to implement ITIL with instructions and tips for important steps such as internal employee communications, determining potential pain points and methods for evaluating your existing processes.
Posted: 16 Oct 2015 | Published: 16 Oct 2015

Global Knowledge

Survey insights: Marketing's impact on the customer experience
sponsored by IBM
WHITE PAPER: To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance.
Posted: 19 Feb 2014 | Published: 31 Aug 2013


Giving Small Businesses the Recovery Capabilities they Need
sponsored by Datto, Inc.
WHITE PAPER: This whitepaper describes how MSPs can break into the small business market by offering business continuity solutions that touch on the 5 areas that are most important to small businesses.
Posted: 20 May 2014 | Published: 20 May 2014

Datto, Inc.

Marketing: Connecting with the Chief Executive Customer
sponsored by IBM
WHITE PAPER: In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.
Posted: 28 Feb 2014 | Published: 28 Feb 2014


Best Practices for a Lead Management Strategy
sponsored by Act On
WHITE PAPER: Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?
Posted: 11 Apr 2014 | Published: 31 Dec 2013

Act On
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