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Ad Effectiveness

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Ad Effectiveness White Papers (View All Report Types)
 
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

Four Ways Predictive Marketing Can Drive Success for Financial Services
sponsored by Radius
WHITE PAPER: This white paper discusses 4 major ways that predictive analytics improves marketing for financial services, including outbound marketing, customer targeting, and more.
Posted: 27 Jan 2016 | Published: 27 Jan 2016

Radius

How to Drive Efficiency in Multi-Channel Campaigns
sponsored by Microsoft
WHITE PAPER: This solution brief explores how you can consolidate your lead management, sales collaboration, social marketing, and analytics into a single platform. Learn how you can plan, execute, and measure multi-channel campaigns easily.
Posted: 31 Dec 2015 | Published: 31 Dec 2014

Microsoft

7 Lessons from visionary Context Marketers
sponsored by Sitecore
WHITE PAPER: Learn why it's critical for marketers to develop a new mindset to match the expectations of the empowered customer. Plus, uncover how your marketing team can create intuitive, contextual experiences that can exceed customer expectations, and drive more business to your door.
Posted: 18 Nov 2015 | Published: 18 Nov 2015

Sitecore

True breaks from vendor lock-in without compromising on performance with Red Hat
sponsored by Red Hat
WHITE PAPER: In this case study, discover how True overcame their inconsistent technologies by turning to Red Hat. Inside, find out how you can save IT costs while delivering the same high level of performance and security by implementing the right flexible and scalable platform.
Posted: 10 Dec 2013 | Published: 09 Dec 2013

Red Hat

A Quick-Start Guide to Deploy an SMS Strategy for Business
sponsored by StrikeIron
WHITE PAPER: SMS is emerging as one of the most effective means of communication -- short, digestible messages sent rapidly to the right users. In this white paper, you'll find a 4-step guide to deploying an SMS strategy for customer relationship management (CRM) and marketing.
Posted: 05 Jun 2014 | Published: 05 Jun 2014

StrikeIron

Improve data quality: The power of crowdsourcing
sponsored by CrowdFlower, Inc.
WHITE PAPER: This resource examines how improving data quality leads to marketing and selling success, and introduces a crowdsourcing strategy that can help you get there.
Posted: 11 Sep 2013 | Published: 12 Jun 2013

CrowdFlower, Inc.

Using SMS for Marketing: A Beginner’s Resource
sponsored by StrikeIron
WHITE PAPER: One of the simplest ways to connect with your customers is one they use daily with their friends -- SMS, or text message. In this buyer's guide, learn all about the use of SMS for a variety of customer relationship management (CRM).
Posted: 30 May 2014 | Published: 30 May 2014

StrikeIron

From Fear to Fortune: Lessons from Leveraging the Cloud
sponsored by NetSuite
WHITE PAPER: This resource describes the lessons that real-world organizations have learned from their journey to the cloud, and explores how the cloud can cure common business pain points.
Posted: 12 Feb 2014 | Published: 31 Dec 2013

NetSuite

Put an end to mainframe scripting with policy-driven IBM automation
sponsored by IBM
WHITE PAPER: Automating single-mainframe environments often requires time-consuming and cumbersome script-writing. This resource describes a strategy designed to quickly and easily replace manual methods of mainframe automation.
Posted: 17 Oct 2013 | Published: 30 Apr 2013

IBM
 
 
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