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Ad Effectiveness

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Ad Effectiveness White Papers (View All Report Types)
 
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

Best Practices for Integrating Business Process Management
sponsored by MuleSoft
WHITE PAPER: This white paper explores how to implement integrated business process management (BPM) by using an API-led strategy. Uncover best practices for BPM design and learn how to overcome common BPM challenges, create API-led connectivity through a hybrid integration platform, and more.
Posted: 01 Mar 2017 | Published: 01 Mar 2017

MuleSoft

Marketing 2020: The Ultimate Marketing Study
sponsored by SAS
WHITE PAPER: Millward Brown Vermeer and several other organizations launched a multi-year study called Marketing 2020, an initiative gathered from over 10,000 marketers in 92 countries. Access and uncover a framework that defines marketing excellence. Plus, you'll find details on five drivers that market leaders use to structure marketing functions.
Posted: 23 Sep 2014 | Published: 23 Sep 2014

SAS

Curing Your Inventory Management Headache
sponsored by Sage Software
WHITE PAPER: This white paper examines legacy ERP systems and their inability to keep up with many of today's inventory and resource planning challenges. Discover an approach to inventory management that helps modernize your business processes, create flexibility, and generate key insights by enabling real-time visibility across supply chains.
Posted: 22 Nov 2016 | Published: 22 Nov 2016

Sage Software

Mapping Your Markets: An Expert Guide to Segmentation
sponsored by Radius
WHITE PAPER: This resource reveals how marketing segmentation best practices can help you understand your best customers, learn more about your market landscape, target your best prospects, and more.
Posted: 28 Jan 2016 | Published: 28 Jan 2016

Radius

Grow Revenue with NGA and SAP SuccessFactors
sponsored by NGA Human Resources
WHITE PAPER: This info sheet highlights an HR service provider that offers a full range of consulting, payroll, and business process optimization (BPO) services to help your business get the most out of a cloud-based HR system.
Posted: 12 Jun 2014 | Published: 12 Jun 2014

NGA Human Resources

A Quick-Start Guide to Deploy an SMS Strategy for Business
sponsored by StrikeIron
WHITE PAPER: SMS is emerging as one of the most effective means of communication -- short, digestible messages sent rapidly to the right users. In this white paper, you'll find a 4-step guide to deploying an SMS strategy for customer relationship management (CRM) and marketing.
Posted: 05 Jun 2014 | Published: 05 Jun 2014

StrikeIron

5 Ways Marketing Automation Can Optimize & Grow Your Business
sponsored by Act-On Software
WHITE PAPER: Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

Act-On Software

The Renaissance of ERP: Leveraging a Digital Core for Increased Innovation
sponsored by SAP
WHITE PAPER: This white paper explores how you can boost innovation by upgrading core ERP systems and extending those capabilities in the cloud. Find out how you can improve your company's ability to manage key business processes with a digital ERP strategy and take advantage of evolving opportunities from big data, IoT, mobility and more.
Posted: 17 Oct 2016 | Published: 21 Mar 2016

SAP

Email Deliverability: Getting to Your Customer’s Inbox
sponsored by Teradata
WHITE PAPER: This eBook provides informative statistics and practical tips for ensuring that the messages being sent by your business actually make it to your subscribers' inboxes.
Posted: 13 Feb 2015 | Published: 13 Feb 2015

Teradata
 
 
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