Business of Information Technology  >   Business Processes  >   Marketing  >  

Ad Effectiveness

RSS Feed    Add to Google    Add to My Yahoo!
Ad EffectivenessReports
 
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

How COOs are Making Their Operations More Customer-centric
sponsored by IBM
WHITE PAPER: This white paper dives deep into the importance of the COO becoming a true business partner in driving strategic change. See how these operations execs are differentiating their companies by providing customers with instant, seamless and insightful experiences.
Posted: 05 May 2014 | Published: 31 Oct 2013

IBM

The 8 Steps of Intelligent Document Understanding
sponsored by Kodak
WHITE PAPER: This white paper highlights 8 steps of intelligent document understanding, from the digitization of paper documents to extracting data.
Posted: 13 May 2014 | Published: 13 May 2014

Kodak

Transforming business at the intersection of marketing and technology
sponsored by ComputerWeekly.com
BOOK: Businesses have to change themselves quickly and dramatically if they want to survive and thrive, say Bob Lord and Ray Velez, CEO and CTO of razorfish, in this extract from their book, Covnerge.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

ComputerWeekly.com

Giving Customers What They Want, When They Want It
sponsored by Infor
WHITE PAPER: Find out which key characteristics collectively create the most effective customer experience.
Posted: 05 Aug 2014 | Published: 05 Aug 2014

Infor

How Consolidated Communications Holidings, Inc Achieved 100% Detection
sponsored by IBM
CASE STUDY: Consolidated Communications Holdings, Inc. needed to avoid business disruptions and remove the need to set thresholds as they continued to grow their organization. The following white paper explores how they were able to do so by adopting the right predictive management solution.
Posted: 14 Jul 2014 | Published: 14 Jul 2014

IBM

How Incentive Compensation Management Fuels Dynamic, High Performance Enterprises
sponsored by IBM
WHITE PAPER: Explore this informative resource to discover how Incentive Compensation Management technology fuels dynamic, high performance enterprises and can simplify and improve efforts to organize and incentivize workforces to strive to succeed. Read on now to learn more.
Posted: 31 Jul 2014 | Published: 31 Jul 2014

IBM

Selling the Benefits of Business Process Management for IT and Business Stakeholders
sponsored by OpenText
WHITE PAPER: This expert guide addresses the ideal BPM platform capabilities for today's organizations to meet the disparate needs of both technical departments and the line of business.
Posted: 09 May 2014 | Published: 09 May 2014

OpenText

When Network Monitoring Tools Improve Business Intelligence
sponsored by Gigamon
EGUIDE: This expert e-guide highlights new emerging monitoring strategies that tie together cloud provisioning and service and application delivery. Discover how creating a clearer view of application performance can help you improve business processes, and explore the various tools that are part of modern networking strategies.
Posted: 07 May 2014 | Published: 07 May 2014

Gigamon

Best Practices For Setting Up a Lead Nurturing Program
sponsored by Act On
WHITE PAPER: In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Posted: 11 Apr 2014 | Published: 31 Dec 2012

Act On
 
 
Visit WhatIs.com - a knowledge exploration and self-education tool about information technology.

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement