Business of Information Technology  >   Business Processes  >   Marketing  >  

Ad Effectiveness

RSS Feed    Add to Google    Add to My Yahoo!
Ad EffectivenessReports
 
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

EMA HP Operations Analytics: a New Analytics Platform to Support the Transformation of IT
sponsored by Hewlett-Packard Company
WHITE PAPER: Access this white paper to better understand how operations analytics can effectively support this IT transformation. Inside, learn how to overcome operations challenges and discover one innovative platform that can serve as a foundation for a truly next-generation approach to IT operations.
Posted: 05 Dec 2013 | Published: 30 Jun 2013

Hewlett-Packard Company

Executive Perceptions of Live Online Video - by the Numbers
sponsored by UStream
WHITE PAPER: Access the following white paper summary of "Executive Visions on Video in the Workplace" to uncover why different levels of an enterprise hold the views they do for live video and ultimately discover if you should consider an initiative sooner than later.
Posted: 21 Feb 2014 | Published: 21 Feb 2014

UStream

Personalized Marketing Campaigns for Every Customer
sponsored by SDL
WEBCAST: You need to create personalized, relevant, insight-driven, and timely marketing campaigns to successfully engage your customers. Find out how to do just that in this brief video, where you'll learn about a technology that enables you to create customized marketing campaigns that reach customers through a variety of devices and channels
Posted: 11 Apr 2014 | Premiered: Apr 11, 2014

SDL

2014 IT Budget Benchmark
sponsored by ComputerWeekly.com
IT BRIEFING: IT spending will grow  by 3% in 2014 but this hides a significant growth in shadow IT spending by other parts of the business, the CEB 2014 IT Budget Benchmark reveals.
Posted: 29 Nov 2013 | Published: 29 Nov 2013

ComputerWeekly.com

LANSA Case Study: High Liner Foods transforms its business with LANSA
sponsored by LANSA
CASE STUDY: This brief case study reveals how a virtual supply chain gave frozen food processor High Liner Foods, Inc. consistent, easy access to the same up-to-date information – allowing the company to reduce errors, increase efficiency, and more.
Posted: 19 Feb 2014 | Published: 31 Dec 2005

LANSA

Managing Content for Global Brands: Considering e-Spirit
sponsored by e-Spirit AG
ANALYST REPORT: This analyst report details what you should look for in a Web content management system, and evaluates one vendor's WCM offering.
Posted: 10 Feb 2014 | Published: 30 Jun 2010

e-Spirit AG

Five Best Practices for Achieving Social Media ROI
sponsored by Act On
WHITE PAPER: A marketer's best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, we'll cover five best practices to help you do just that.
Posted: 15 Apr 2014 | Published: 31 Dec 2013

Act On

JBoss Enterprise BRMS Compared to IBM Operational Decision Manager and IBM Business Process Manager Standard
sponsored by Red Hat
WHITE PAPER: An evolution is currently taking place regarding business process management (BPM). The resources used to create business solutions are also evolving. Access this white paper today to learn just how – and better understand the importance of creating business solutions with less variability, improved accuracy, and greater environmental awareness.
Posted: 04 Dec 2013 | Published: 31 Jan 2013

Red Hat

BPM Projects: What You Need to Know
sponsored by IBM
EGUIDE: While business process management (BPM) can offer improved efficiency and cost savings, many people can be resistant to change, especially when it comes to alterations of roles, status, or priorities. In this expert e-guide, Gartner VP and distinguished analyst Tina Nunno explains how to avoid four main change-related pitfalls of BPM projects.
Posted: 19 Nov 2013 | Published: 19 Nov 2013

IBM
 
 
Visit WhatIs.com - a knowledge exploration and self-education tool about information technology.

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement