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Ad Effectiveness Reports
 
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

Rethink Email: Earn a Place in Your Customer's Inbox
sponsored by Salesforce
WHITE PAPER: 77% of consumers prefer to receive permission-based marketing communications. The second they hit "subscribe," they're asking for your content -- so why not make it about them? Read on for tips on connecting with your email subscribers.
Posted: 26 Feb 2016 | Published: 26 Feb 2016

Salesforce

Accenture Technology Vision 2016
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: Leading companies that develop a people first approach will win in today's digital economy, according to the latest global technology trends report from Accenture.
Posted: 04 Feb 2016 | Published: 04 Feb 2016

ComputerWeekly.com

How to Set Up a Lead Nurturing Framework
sponsored by Microsoft
WHITE PAPER: This e-book shows you how you can set up a formal framework for lead nurturing campaigns, enabling more transparency between sales and marketing in all stages of the buying process.
Posted: 25 Feb 2016 | Published: 25 Feb 2016

Microsoft

DX Marketing Selects Oracle Cloud as a Foundation for its Data-Driven Marketing Platform
sponsored by Oracle Corporation
PRESS RELEASE: Find out why DX Marketing chose cloud services to streamline processes and glean insights from large volumes of data. Evaluate the benefits they experienced, including: reduced risk and infrastructure costs, improved time to market and scalability, and more.
Posted: 07 Mar 2016 | Published: 30 Jul 2015

Oracle Corporation

Customer Identity Management: Generate Quality Leads with Automated Onboarding
sponsored by Gigya
CASE STUDY: Access this brief case study to learn how an educational website increased their average weekly subscribers with an automated onboarding process. Discover how they were able to update identity and behavioral data in near real-time and segment users into relevant email campaigns.
Posted: 22 Mar 2016 | Published: 31 Dec 2015

Gigya

Key Considerations For Buying Marketing Automation Software
sponsored by Salesforce.com
EGUIDE: Selecting a marketing automation tool that fits user needs is a challenge for many organizations. In this e-guide, readers will find tips on what to consider when buying marketing automation software, as well as how marketing automation tools can provide real sales intelligence.
Posted: 22 Dec 2015 | Published: 22 Dec 2015

Salesforce.com

How to Train Business Users to Switch from Spreadsheets
sponsored by IBM
RESEARCH CONTENT: This white paper discusses why many users are hesitant to leave spreadsheets behind and provides reasons why new applications for collaborative, enterprise-wide tasks are necessary in order to make business processes more efficient.
Posted: 03 Feb 2016 | Published: 26 Feb 2015

IBM

Mapping Your Markets: An Expert Guide to Segmentation
sponsored by Radius
WHITE PAPER: This resource reveals how marketing segmentation best practices can help you understand your best customers, learn more about your market landscape, target your best prospects, and more.
Posted: 28 Jan 2016 | Published: 28 Jan 2016

Radius

7 Requirements For Effective Customer Communication Management
sponsored by Kofax from Lexmark
WHITE PAPER: You need a customer communications management (CCM) approach that aligns with the customer's need for on-demand communication. This resource provides a seven-point checklist to help you choose the right CCM strategy for your business.
Posted: 20 Jan 2016 | Published: 20 Jan 2016

Kofax from Lexmark
 
 
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