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Ad Effectiveness

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Ad Effectiveness Reports
Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011


The Digital Marketer’s Guide to Resource and Budget Allocation Across Channels
sponsored by Marketo
EBOOK: Typical adults consume 9.8 hours of media per day, exposing themselves to thousands of ads and weakening the effect of each one. Access this e-book to learn how to get ahead of the digital media advertising trend coming in 2017, several best practices, considerations, and more.
Posted: 20 Oct 2016 | Published: 31 Dec 2015


Digital Marketing Hubs: Vendor Comparison Guide
sponsored by Marketo
RESOURCE: This helpful vendor-neutral comparison from Gartner analyzes different approaches to digital marketing hubs. Learn about the different types of marketing technology and select the vendor that best suits your organization's needs.
Posted: 21 Jul 2016 | Published: 05 Jan 2016


Move to Cloud for Unified Business System
sponsored by NetSuite
RESOURCE: Learn about the benefits of a cloud-based unified business system that provides global scaling, real-time visibility, and much more.
Posted: 14 Oct 2016 | Published: 14 Oct 2016


Why Identity is at the Heart of the IoT
sponsored by Gigya
WHITE PAPER: This resource describes how a well-designed customer identity and access management (cIAM) strategy can unlock the true capabilities of the IoT. Discover use cases that demonstrate how cIAM can offer secure, personalized user experiences with connected products.
Posted: 16 Mar 2016 | Published: 31 Dec 2015


Beyond Mobile: Building a Successful Omnichannel Strategy
sponsored by CA Technologies
EBOOK: 42% of customers do their online research in-store. A strong omnichannel presence is no longer luxury, it's a necessity. Learn how to optimize your strategy to improve customer experiences.
Posted: 01 Sep 2016 | Published: 29 Jul 2016

CA Technologies

5 Tech Trends That Providers Can't Afford to Ignore
sponsored by ConnectWise
EBOOK: Explore this e-book to become updated on technological advancements for businesses in cloud, smartphones, Internet of Things, etc. Discover how they will impact the success of providers and the happiness of your clients.
Posted: 20 May 2016 | Published: 20 May 2016


Leading the Data-Driven Transformation: The CIO & The New Age of Data Quality
sponsored by Trillium Software
WHITE PAPER: Discover the top 6 challenges modern CIOs face, and explore how to leverage data quality to propel CIO success. Learn the best practices for sustainable information management strategies, allowing your CIOs to transform your business models through data-driven digitization.
Posted: 01 Aug 2016 | Published: 01 Aug 2016

Trillium Software

The Value of Cloud Applications in Manufacturing
sponsored by Infor
WHITE PAPER: Manufacturers held off on accepting cloud technology as long as they could, but are now adopting it. This vendor-neutral white paper takes a look at how manufacturers are adopting cloud applications, the key business benefits cloud provides, the challenges being faced, and more.
Posted: 12 Oct 2016 | Published: 29 Jul 2016


7 Requirements For Effective Customer Communication Management
sponsored by Kofax from Lexmark
WHITE PAPER: You need a customer communications management (CCM) approach that aligns with the customer's need for on-demand communication. This resource provides a seven-point checklist to help you choose the right CCM strategy for your business.
Posted: 20 Jan 2016 | Published: 20 Jan 2016

Kofax from Lexmark
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