Ten Tips for Effective Lead Management
sponsored by Marketo
WHITE PAPER:
Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.
Posted: 20 Mar 2008 | Published: 01 Mar 2008
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Mobile Optimization – It’s Now or Never
sponsored by AT&T Corp
WHITE PAPER:
Read this article to discover best practices for creating a a consumer-friendly, mobile shopping experience.
Posted: 21 Sep 2011 | Published: 21 Sep 2011
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An Introduction to ABM Scoring
sponsored by TechTarget
WHITE PAPER:
Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
Posted: 19 Jul 2019 | Published: 19 Jul 2019
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Marketing Automation Checklist: Choose the Right Solution for You
sponsored by Adobe
WHITE PAPER:
Marketing automation has become a must-have for modern marketing teams. So, what are you waiting for? Grab a copy of this checklist today and follow these 3 steps to help you choose the best software for your organization.
Posted: 14 Apr 2020 | Published: 14 Apr 2020
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The Ultimate Guide to Marketing AI
sponsored by Dataiku
WHITE PAPER:
To compete and stay relevant in a rapidly changing world, businesses need to embrace the idea of using data and AI for their marketing activities. Download this guidebook for an end-to-end framework for getting started on your path to marketing AI.
Posted: 19 Jun 2020 | Published: 19 Jun 2020
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5 Principles for Enterprise Architects
sponsored by Mendix
WHITE PAPER:
The emergence of wide-ranging tools like cloud, mobile IoT, and analytics has put organizations in a place where they need personnel to effectively lead the implementation. Download the 5 principles of a strong enterprise architect in order to understand digital priorities and how to support them.
Posted: 12 Nov 2019 | Published: 12 Nov 2019
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Building for the Buying Committee
sponsored by TechTarget
EGUIDE:
In B2B, when you market and sell to organizations, you will likely be working with members of a buying committee both directly and “behind the scenes.” Download this expert guide to explore the 3 categories of people that commonly make up buying teams, and learn how to design a strategy that can address their differing expectations.
Posted: 27 Dec 2019 | Published: 27 Dec 2019
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15% of customer service interactions will be handled by AI in 2021
sponsored by TechTarget
RESOURCE:
15% of all customer service interactions by 2021 will be handled completely by AI, according to Gartner. As this deadline comes closer, business leaders are facing increasing pressure to adopt digital technology - like self-service platforms. Take a brief multiple-choice survey to access our guide, which examines the benefits and drawbacks of
Posted: 05 Sep 2019 | Published: 04 Feb 2020
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Take Out the Trash
sponsored by TechTarget
EBOOK:
Muda - a Japanese word for 'waste' - is a key concept in lean manufacturing - always reduce waste. This concept translates to your sales and pipeline building. Read this expert e-book for 4 ways to eliminate wasted time and increase ISR productivity with better data.
Posted: 24 Apr 2019 | Published: 31 Dec 2018
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Virtual Event Services: Ensure Success from Recruitment to Follow-Up
sponsored by TechTarget
PRODUCT OVERVIEW:
Executing a successful virtual event, whether a straightforward webcast or robust tradeshow, requires expertise across many disciplines. Luckily, TechTarget is here to help with their portfolio of virtual events and services. Learn how they can help you ensure virtual event success—from recruitment to follow-up—in this solution brief.
Posted: 06 Apr 2020 | Published: 06 Apr 2020
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