eMarketing

WHITE PAPER: Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.

Posted: 20 Mar 2008 | Published: 01 Mar 2008

WHITE PAPER: Read this article to discover best practices for creating a a consumer-friendly, mobile shopping experience.

Posted: 21 Sep 2011 | Published: 21 Sep 2011

WHITE PAPER: Use this industrial IoT guide to understand how you can enhance maintenance approaches with IoT data and ultimately reduce labor and repair costs.

Posted: 10 Dec 2019 | Published: 10 Dec 2019

WHITE PAPER: Robotic Process Automation (RPA) is an increasingly common business optimization strategy that allows companies to automate basic, menial processes like data entry. When properly implemented, RPA sees results that increase efficiency, decrease costs, and improve productivity. Read on to learn how you can improve your business with RPA.

Posted: 31 Mar 2020 | Published: 31 Mar 2020

WHITE PAPER: More businesses are recognizing the benefits and operational advantages of low-code development and businesses process automation in IT. Download this whitepaper to take advantage of the 3 RPA methods included.

Posted: 14 Nov 2019 | Published: 14 Nov 2019

CASE STUDY: As they grew, financial institution, Bank of New Zealand, realized they would need to upgrade their marketing technology to meet customers’ evolving expectations. Read this brief case study to see why Bank of N.Z. chose to implement Marketo and how it helped them meet strategic goals.

Posted: 16 Oct 2020 | Published: 16 Oct 2020

CASE STUDY: As API platform provider, Bandwidth, grew, they began struggling with a common marketing challenge—reaching and exceeding goals without fatiguing the audience. To help address this issue, Bandwidth decided to implement Predictive Audiences by Adobe. Read this case study to learn about their experience and the benefits they achieved with Adobe.

Posted: 20 Oct 2020 | Published: 20 Oct 2020

WEBCAST: Operatix is an international expert at creating meetings and opportunities for great tech companies. Watch this video to see why Operatix uses Priority Engine™ from TechTarget to boost meeting acceptance and opportunity yields, reduce no-shows and increase their ROI.

Posted: 08 Apr 2020 | Premiered: Apr 8, 2020

WHITE PAPER: What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM.

Posted: 20 Jan 2020 | Published: 20 Jan 2020

WHITE PAPER: Many organizations blindly approach their analytics without ever aligning them with business goals and KPIs. Download this AI analytics guide, which dives into 7 steps to fully operationalize your analytics, and how to get the most out of AI analytics.

Posted: 09 Dec 2019 | Published: 09 Dec 2019