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Ten Tips for Effective Lead Management sponsored by Marketo WHITE PAPER: Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue. Posted: 20 Mar 2008 \| Published: 01 Mar 2008 TOPICS: B2B \| Campaign Management \| Data Quality \| Lead Generation \| Marketing Information Systems \| Online Marketing \| ROI \| Sales and Marketing Software \| Search Engines \| Web Content Management \| Wireless Marketing

Mobile Optimization – It’s Now or Never sponsored by AT&T Corp WHITE PAPER: Read this article to discover best practices for creating a a consumer-friendly, mobile shopping experience. Posted: 21 Sep 2011 \| Published: 21 Sep 2011 TOPICS: eBusiness \| eCommerce \| Mobile Device Management \| Mobile Payments \| Networking \| Wireless Computing \| Wireless Industry \| Wireless Internet \| Wireless Marketing \| Wireless Networks

How AppNeta Drives Growth with Priority Engine sponsored by TechTarget VIDEO: View this webinar to hear VP of Marketing, Amanda Bohne, describe how Priority Engine helps AppNeta drive leads and create tailored nurture streams and messaging. Posted: 01 Oct 2019 \| Premiered: 01 Oct 2019 TOPICS: Business Intelligence \| Business Intelligence Software \| Customer Retention \| Customer Satisfaction \| Marketing \| Sales \| Sales and Marketing Software

Why Cold Prospecting Costs You 50% of Your Deals sponsored by TechTarget RESOURCE: View this infographic to explore why cold prospecting is costing you 50% of your business deals, and learn how TechTarget's Priority Engine can help your organization generate 2x the amount of active prospects. Posted: 31 Dec 2019 \| Published: 29 Aug 2019 TOPICS: Artificial Intelligence \| Business Intelligence \| Business Intelligence Software \| CRM \| Marketing \| Sales \| Sales and Marketing Software

How to Establish Organizational Alignment for Lead Generation sponsored by TechTarget WHITE PAPER: When sales and marketing talk about lead generation, tensions often arise. While disagreements are normal, there are important steps you can take to prevent them from undermining what you’ll need to continuously improve. Find out what those steps are – and how to successfully take them – in this expert e-book. Posted: 12 Dec 2019 \| Published: 12 Dec 2019 TOPICS: Market Research \| Market Segments \| Marketing \| Marketing Information Systems

How to Build, Operate and Run Your Stack to Win in Your Industry sponsored by TechTarget CASE STUDY: In this case study, explore how TechTarget's account-based marketing tools helped Fuze increase visibility, drive operational efficiency, and improve monthly recurring revenue by 35%. Posted: 21 May 2019 \| Published: 21 May 2019 TOPICS: Customer Data Integration \| Customer Data Management \| Customer Data Management Software \| Data Management \| Data Management Software \| Marketing \| Marketing Information Systems \| Master Data Management \| Sales \| Sales and Marketing Software

3 Reasons Your ABM Program Could End in Disaster sponsored by TechTarget WHITE PAPER: How do you ensure that your account-based marketing (ABM) program doesn't go up in flames? In this 3-part guide, discover common failure points for ABM. Learn how to evaluate, evolve and apply the right processes and practices for account-based marketing success, and explore why sustained ABM success requires more than just successful tactics. Posted: 13 Jun 2019 \| Published: 13 Jun 2019 TOPICS: Accounting \| Business Process Management \| Business Process Management Software \| CRM \| CRM Services \| CRM Software \| Customer Satisfaction \| Marketing \| Sales \| Sales and Marketing Software

Meet the Challenges of the Digital Age with Control-M sponsored by BMC WHITE PAPER: Read this white paper to learn how a cloud-compatible workflow automation solution can help smoothly transition businesses into a digital model best fit for reaping analytics insights and making data-driven decisions. Posted: 20 May 2019 \| Published: 31 Dec 2018 TOPICS: Business Process Automation \| Business Process Management \| Business Process Management Software \| Business Processes

New Uses of Core Marketing Channels sponsored by TechTarget PRODUCT OVERVIEW: You may be surprised to learn which channels successful ABMers are identifying as their top priorities. Gain pro tips to successful ABM in this infographic. Posted: 18 Nov 2019 \| Published: 18 Nov 2019 TOPICS: Marketing

Accelerate ABM with Priority Engine sponsored by TechTarget VIDEO: In this brief TechTarget video, discover how to accelerate your ABM strategy with Priority Engine. Inside, explore Priority Engine product features and benefits, and learn how TechTarget Priority Engine can help your organization continuously optimize ABM advertising. Posted: 17 Jun 2019 \| Premiered: 17 Jun 2019 TOPICS: Advertising \| Advertising Industry \| Business Intelligence \| Business Intelligence Software \| Marketing \| Real-time Analytical Software \| Real-time Analytics \| Sales \| Sales and Marketing Software \| Sales Force Automation

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