Rich Media Banners

WHITE PAPER: Whether your goal on the web is to inform, sell, entertain, or persuade, your site needs to meet the expectations of today's Internet users. Rich web pages, rapid fire communications, huge software downloads, and an expanding universe of digital media require a new approach to content delivery. Read this paper to see what Limelight has to offer.

Posted: 06 Mar 2009 | Published: 06 Mar 2009

RESOURCE: If you've explored the world of digital marketing for even a moment, you likely noticed the abundance of complex techniques and terms that require external research to understand. Fortunately, as a shortcut, you can also read this blog post for 63 digital advertising terms (from A-Z) that every marketer should know.

Posted: 22 Jul 2019 | Published: 31 Mar 2019

WHITE PAPER: Read this white paper for a deep dive into using machine learning models (as opposed to heuristic models) for marketing attribution across digital channels—both the why and how will be covered.

Posted: 09 Aug 2019 | Published: 09 Aug 2019

WHITE PAPER: Marketing automation is a tremendously powerful tool that can transform and improve the impact of your marketing efforts when leveraged to its fullest potential. Read this e-book for best practices in marketing automation—using Act-On as an example—and how to get the most from this highly beneficial technology.

Posted: 01 Jul 2019 | Published: 31 Dec 2018

RESOURCE: View this article to discover how your organization can boost customer engagement and drive more sales with a one-to-one marketing strategy, and uncover 3 steps to making one-to-one marketing work for you.

Posted: 20 Sep 2019 | Published: 29 May 2019

WHITE PAPER: Download this guide to find out why the marketing imperatives for each of the 3 business models, outlined inside, are achievable when you position DAM as foundational tech within your ecosystem.

Posted: 18 Jun 2019 | Published: 18 Jun 2019

RESOURCE: The entry point for revenue-driving personalization isn't as hard to reach as you might think—if you have a website, a CRM tool and an adaptive marketing platform, then you have a wide array of marketing personalization opportunities available. Read this resource to learn more.

Posted: 15 Jul 2019 | Published: 31 Dec 2018

RESOURCE: For many businesses, email service providers can help realize short-term marketing goals by driving leads from blanket audiences—but for those looking to get higher conversion rates, it may be time to delve into marketing automation. Read this blog post to learn why marketing automation could be the next step in your email campaign strategy.

Posted: 10 Jul 2019 | Published: 31 Jan 2019

WHITE PAPER: How do you ensure that your account-based marketing (ABM) program doesn't go up in flames? In this 3-part guide, discover common failure points for ABM. Learn how to evaluate, evolve and apply the right processes and practices for account-based marketing success, and explore why sustained ABM success requires more than just successful tactics.

Posted: 13 Jun 2019 | Published: 13 Jun 2019

WHITE PAPER: As things currently stand, marketing teams must use data to continuously innovate and disrupt their business. This means introducing transparency and democratization to empower everyone throughout the enterprise and the marketing team to draw and use data insights on their own—read this white paper to learn how.

Posted: 17 Jun 2019 | Published: 31 Dec 2018