Ad Banners DEFINITION: Banner blindness is the tendency of people to ignore banner ads on Web sites. In 1998, Benway and Lane, a research team, reported the results of studies requiring users to find information located in banner ads. Contrary to the prevailing marketing philosophy that the larger an item on a Web page, the greater its perceived visual importance and likelihood of attracting attention, Benway and Lane found
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Whether your goal on the web is to inform, sell, entertain, or persuade, your site needs to meet the expectations of today's Internet users. Rich web pages, rapid fire communications, huge software downloads, and an expanding universe of digital media require a new approach to content delivery. Read this paper to see what Limelight has to offer.
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