Relationship Marketing

WHITE PAPER: Some people may think the adoption of AI and machine learning could lead to mass unemployment, but it can actually be used to make human jobs more meaningful. In this white paper, find out how machine learning and AI can be used to improve human performance and help redesign operations in a contact center.

Posted: 21 Jan 2019 | Published: 21 Jan 2019

EZINE: In this week's Computer Weekly, experts advise on how IT and marketing chiefs can work together to deliver a high-quality customer experience. We examine how supercomputers are transforming science by processing large-scale data analytics. And we look at a key ethical aspect of AI – how to explain the decisions an AI makes. Read the issue now.

Posted: 15 Mar 2019 | Published: 15 Mar 2019

RESEARCH CONTENT: Recent trends in customer service have identified the need for a new framework—one that focuses on customers’ journeys and achieving operational excellence. Learn about it, and how you can get started on your customer experience transformation in this Customer Service 2019-2024 outlook.

Posted: 23 Jan 2020 | Published: 23 Jan 2020

PRODUCT OVERVIEW: While sales force automation systems and most CRM applications focus on helping salespeople sell, the management of the eventual contract is often ignored. Conga fills that gap. Learn about contract management offerings for Salesforce and non-Salesforce environments by Conga in this Ovum product analysis.

Posted: 06 Nov 2019 | Published: 06 Nov 2019

EGUIDE: Computer Weekly looks at what 2019 had in store for the retail industry – what technologies were retailers rushing to adopt and how is customer behaviour changing?

Posted: 24 Dec 2019 | Published: 24 Dec 2019

RESOURCE: Stop sending your customers to your competitors! In this helpful blog post, discover 12 ways to make your e-commerce customers fall in love with your business, and unlock expert tips for building ongoing customer loyalty.

Posted: 15 Jul 2019 | Published: 09 Feb 2018

WHITE PAPER: What are the key elements you need for a successful omnichannel contact center? Find out in this checklist, which you can download and use to maximize the effectiveness of your strategy.

Posted: 14 Jan 2020 | Published: 14 Jan 2020

EBOOK: In this white paper, explore how interaction analytics can make contact center operations more intelligent, and uncover the best practices needed to gain insight into your customers and drive sales.

Posted: 29 Mar 2019 | Published: 31 Dec 2018

RESEARCH CONTENT: An average of 74% of consumers across 10 global markets indicate a high degree of concern over online privacy. So, what can your organization do to ease consumers’ qualms? Find out in this report, which explores why consumer consent is so important, and what strategies companies are using to keep customer data safe and secure.

Posted: 15 Jan 2020 | Published: 15 Jan 2020

WHITE PAPER: In this blog post, learn about different ways to expand your cloud presence so you can optimize application performance and improve customer experience.

Posted: 11 Feb 2019 | Published: 11 Feb 2019