Relationship Marketing

RESEARCH CONTENT: In this market study, discover the popular investment areas shaping the development of the modern contact center. Explore the urgent investment priorities for contact centers looking to modernize their everyday processes, and review how your organization's contact center can benefit from intelligent technology.

Posted: 14 May 2019 | Published: 30 Nov 2018

RESOURCE: How can a digital customer experience help your organization? And more importantly, what does digital customer experience even mean? In this article, explore what constitutes a digital customer experience (DCX). Discover the quality of service dimensions for a successful DCX, and learn how a DCX can benefit your organization

Posted: 15 Jul 2019 | Published: 15 Jul 2019

RESEARCH CONTENT: View this research report to gain a better understanding of the role the service desk plays in digital business transformation. Discover the major motivations behind digital transformation projects, and explore how service desk professionals feel about digital business transformation.

Posted: 06 Jun 2019 | Published: 31 Dec 2018

WHITE PAPER: View this report from Aberdeen to explore the top priorities driving the CX executive's agenda. Review key building blocks firms use to minimize customer effort through intelligent journey management, and get the tools you need to successfully orchestrate your organization's customer journeys.

Posted: 18 Sep 2019 | Published: 31 Mar 2019

VIDEO: In this video from Lucidworks, CEO and President of Cirrus10, Peter Curran, and VP of Product Marketing at Lucidworks, Justin Sears, discus how organizations can use AI to create better customer experiences without sacrificing business control.

Posted: 17 Jun 2019 | Premiered: 10 Apr 2019

EGUIDE: In the early stages of your sales and operations planning (S&OP), don't make the common mistake of placing too much focus into sales and demand management. Sales teams and operations teams must meet in the middle through a joint, cooperative effort. Download this e-guide to learn more about the benefits and challenges of cooperative S&OP.

Posted: 12 Jul 2019 | Published: 31 Jan 2019

RESEARCH CONTENT: As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.

Posted: 18 Apr 2019 | Published: 18 Apr 2019

VIDEO: In this webinar, discover the value speech analytics can bring to your organization. Glean expert insight from industry experts, and explore real-world use cases from those already employing speech analytics within their organizations.

Posted: 02 Apr 2019 | Premiered: 30 Jun 2018

RESOURCE: Marketing automation can be a game-changer when it comes to driving conversions and improving ROI. But, it's not as simple as implementing a strong platform. Read this resource for 5 common obstacles to successful marketing automation implementation—and how to overcome them.

Posted: 15 Jul 2019 | Published: 31 Mar 2019

WHITE PAPER: According to Forrester, organizations that use behavioral data from customer interactions are more successful than those who use customer surveys—but why? In this white paper, learn about the benefits of behavioral data, and explore use cases from organizations already putting behavioral data and analytics into play.

Posted: 01 Apr 2019 | Published: 01 Apr 2019