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Relationship Marketing White Papers (View All Report Types)
Digital Transformation in Sales: Evolving the Art of Customer Engagement
sponsored by Microsoft
WHITE PAPER: Businesses that use the most modern levels of digital technology – such as CRM and advanced analytics tools – enjoy a 50% increase in revenue growth, according to Microsoft's survey of sales leaders.
Posted: 17 Jan 2018 | Published: 17 Jan 2018


Boosting Omnichannel Sales with Data-driven Marketing
sponsored by Reltio
WHITE PAPER: Discover how cloud-based, data-driven applications can help your marketing and sales team by blending internal and third-party data without sapping IT resources.
Posted: 08 Feb 2018 | Published: 08 Feb 2018


The Total Economic Impact™ Of Zendesk
sponsored by Zendesk
WHITE PAPER: Discover how your organization can provide friction-free customer service experiences, with technology that taps into 5 functional areas, as well as Forrester's Total Economic Impact framework to choose the best customer relationship platform for your business.
Posted: 17 Nov 2017 | Published: 17 Nov 2017


Using AI to Power Smart Interactions with Customers
sponsored by 24/7 Customer Inc
WHITE PAPER: Artificial intelligence (AI) that powers smart client apps and assisted interactions on chat can help customers find exactly what they're looking for in an efficient and customer-friendly way.
Posted: 26 Feb 2018 | Published: 30 Nov 2017

24/7 Customer Inc

A 5 Minute Guide to Cognitive Search for Customer Support
sponsored by Attivio, Inc.
WHITE PAPER: Explore the basics of a cognitive search platform – from natural language processing to robust security and big data analytics – and find out how cognitive search apps can help contact centers revitalize customer interactions and self-service.
Posted: 19 Sep 2017 | Published: 19 Sep 2017

Attivio, Inc.

10 Trends Impacting Your Contact Center & How to Profit From Them
sponsored by Mitel Networks Limited
WHITE PAPER: Engaged consumers buy 90% more, spend 60% more, and are 5x more likely to pledge loyalty. Creating an optimal experience will affect how your customers view your business. If you're successful, you'll earn their loyalty. If you're not, they're gone. Inside, discover 10 contact center trends to turn into loyalty-building, profitable opportunities.
Posted: 09 Mar 2017 | Published: 09 Mar 2017

Mitel Networks Limited

Meet Your Future Power Consumer: Generation Z
sponsored by Adyen
WHITE PAPER: Millennials are in the midst of their professional careers and have a steady income, making them a key shopping demographic. But there's another group poised to cause the next big shift in how we shop (and buy): Enter Generation Z. Discover this future power consumer, and how to give them what they want.
Posted: 13 Oct 2017 | Published: 13 Oct 2017

Contextual Marketing: Stop Neglecting your Audience
sponsored by Tealium
WHITE PAPER: With the right technology, today's marketers can understand, segment, and engage their audiences better. Access this white paper and learn how you can grow leads, increase conversions, and decrease future churn.
Posted: 20 Mar 2017 | Published: 20 Mar 2017


5 Ways Analytics Will Rock Your Sales
sponsored by
WHITE PAPER: Access this whitepaper for 5 essential ways data can revamp your sales cycle, and how this translates to new revenue. Read on to ensure you are tapping all the resources at your disposal, and capitalizing on the proper channels for improved revenue.
Posted: 18 Nov 2015 | Published: 18 Nov 2015

The New Era of Digital Retail
sponsored by Microsoft
WHITE PAPER: Find out what some of the retail industry's brightest thought leaders from Microsoft and NORA had to say about the changing digital landscape in terms of personalization, omnichannel customer engagement, customer data management, and more.
Posted: 17 Nov 2017 | Published: 17 Nov 2017


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