Health Check: Is Your Team Omnichannel Ready?
sponsored by Freshworks
WHITE PAPER:
Covering multiple channels is the first step towards a winning omnichannel strategy. But do you have the other missing ingredients necessary to secure your omnichannel success? Explore a twelve-point checklist inside and see how your omnichannel support strategy stacks up.
Posted: 01 Feb 2019 | Published: 01 Feb 2019
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Accelerating Digital Marketing
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE:
This study from CEB debunks the myths over the relationship between CIOs and CMOs and shows how CIOs can play a critical role in accelerating digital marketing.
Posted: 30 May 2014 | Published: 30 May 2014
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Cisco: Breaking the Mold for Channel Marketing with Data-Driven Marketing Services
sponsored by TechTarget
CASE STUDY:
Inside, find out specifically how Cisco used TechTarget's Priority Engine Active Prospects solution to better enable their channel partners with real insight at the account and contact level to arm their sales teams with the resources and confidence to prioritize the right opportunities.
Posted: 26 Nov 2018 | Published: 26 Nov 2018
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Customer-Centric Digital Transformation
sponsored by Compunnel Digital
RESOURCE:
Download this resource to learn what separates a good customer experience from a weak one and the 3 universal criteria upon which connected customers evaluate digital experience.
Posted: 11 Feb 2019 | Published: 11 Feb 2019
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Deliver a Better Customer Experience Without Paying the Price
sponsored by British Telecommunications PLC
WHITE PAPER:
Cloud contact centers can improve the customer experience and cut costs, so what's stopping you? In this white paper, gain expert insight necessary in overcoming the 3 common challenges of moving to a cloud contact center, and learn how to get started.
Posted: 16 Jan 2019 | Published: 16 Jan 2019
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Salesforce Marketing Cloud Takes Customers Personally
sponsored by Salesforce.com
EBOOK:
Amid the noise of burgeoning channels of communication, Salesforce's marketing automation platform helps companies address customer needs more personally.
Posted: 30 Aug 2016 | Published: 29 Aug 2016
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Measuring Marketing Success: Know Each Customer In Context
sponsored by IBM
PRODUCT REVIEW:
This resource introduces a pair of applications that assist organizations in more accurately measuring their marketing department's achievements and understanding where to make the most optimal investments.
Posted: 24 Feb 2015 | Published: 26 Nov 2014
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Social Media: A Unified Strategy for Success
sponsored by Hootsuite
WHITE PAPER:
In order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments.
Posted: 16 Apr 2014 | Published: 16 Apr 2014
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The Sales Funnel Takes a New Shape
sponsored by SearchCRM
EBOOK:
Sales reps and marketing teams are well versed in the sales funnel, but do you really know how to exploit it? This 3-part handbook can help sales teams that feel they have hit a rut – or are approaching one – rethink the sales funnel.
Posted: 05 May 2016 | Published: 05 May 2016
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MicroScope September 2014: An issue covering the issues around cloud security concerns
sponsored by MicroScope
EZINE:
An issue highlighting the need to challenge user fears around cloud security and the best ways to communicate on social media.
Posted: 12 Sep 2014 | Published: 12 Sep 2014
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