According to SiriusDecisions, 62% of B2B companies now have a full ABM program in place. But the transition to an ABM model doesn't come without some growing pains. Read this e-book to learn how to assess your ABM readiness.
This e-book explains how you can use data to personalize marketing practices without making customers nervous or agitated about their individual privacy. It also outlines the vital role that businesses play in building trust. Continue reading to learn more.
Read this white paper to find some tips from those that have already made the jump from being a break-fix business to a managed service provider, and learn how to choose the right services to offer your customers, how to profitably price those services, and more.
Download this white paper to help you understand: Your business developers' data needs. Best practices for integrating intent data sources into existing sales workflows. Steps for proving the value of personalization
According to a 2017 CMO survey, spending on marketing analytics is forecasted to increase by 376% in the next 3 years. In this white paper you will discover 4 types of data maturity level. Read the criteria for each to locate where your marketing capabilities lie and learn where to go from there.
What's the secret to earning loyal customers? Download this white paper for key takeaways from the research conducted by Dr. Tony Hockley of the London School of Economics and Political Science about the interplay of loyalty and identity.
This resource looks at 3 potential content management pitfalls that can affect marketing campaigns. Learn how to create unified access to content with centralized management, leverage real-time collaboration tools, and more.
Take a look at these slides to understand the real - and substantial – financial benefits that can come from moving to engagement-focused marketing. Learn how you can better engage with customers to avoid the risk of becoming irrelevant.
Whether you are a seasoned digital marketer or a novice, you'll likely make mistakes – or already have – as you undertake your programs and campaigns. This e-book covers the 8 most common digital marketing pitfalls and how to avoid or fix your mistakes.
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