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Marketing Communications Reports
 
Customer Data Platforms: How they Help you Enable Personalization
sponsored by Tealium
WHITE PAPER: Learn about customer data platforms (CDPs) and find out how to take a data-driven approach to personalization and customer experience management.
Posted: 15 Feb 2018 | Published: 31 Dec 2017

Tealium

Case Study: KNect Triples Online Event Booking
sponsored by Energized Work
CASE STUDY: In this case study, see how KNect turned to Energized Work for new CEM strategies, such as using continuous integration to refine platforms based on customer feedback.
Posted: 21 Dec 2017 | Published: 21 Dec 2017

Energized Work

AdTech & MarTech: How Data is Transforming the Customer Journey
sponsored by Aerospike
WHITE PAPER: The convergence of advertising technology (AdTech) and marketing technology (MarTech) is a popular topic among advertising and marketing leaders today. Learn what's driving the convergence of AdTech and MarTech, real-life case studies, and how to develop an effective AdTech/MarTech strategy.
Posted: 24 Oct 2017 | Published: 24 Oct 2017


Modern Marketers: Avoid 3 Pitfalls When Building Marketing Campaigns
sponsored by IBM
RESOURCE: This resource looks at 3 potential content management pitfalls that can affect marketing campaigns. Learn how to create unified access to content with centralized management, leverage real-time collaboration tools, and more.
Posted: 06 Feb 2017 | Published: 31 Dec 2016

IBM

Best Practices For Setting Up a Lead Nurturing Program
sponsored by Act-On Software
WHITE PAPER: In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Posted: 11 Apr 2014 | Published: 31 Dec 2012

Act-On Software

5 Must-have Features in a Marketing Automation Platform
sponsored by Marketo
EGUIDE: There are many marketing automation platforms to choose from, so it is critical that you choose the one that best meets your organization's needs. In this e-guide, uncover which 5 must-have features to look for in a marketing automation platform and find a further outline of their clusters of features.
Posted: 29 Jul 2016 | Published: 26 Jul 2016

Marketo

Strategies for Data-Driven Marketing
sponsored by Microsoft
EGUIDE: In this e-guide, experts help marketers determine which technologies and practices will allow them to derive action and insight from a vast amount of data. Access now and learn how to keep up with today's marketing disruptors.
Posted: 12 Oct 2015 | Published: 12 Oct 2015

Microsoft

Predictive Analytics Takes CMOs From "Survive" to "Thrive"
sponsored by Radius
RESEARCH CONTENT: Access this unbiased research report to learn about the benefits of predictive analytics for B2B marketing. Discover how predictive analytics can help you track conversion rates, gain visibility to new markets, understand customer motivations, and more.
Posted: 26 Jan 2016 | Published: 31 Aug 2015

Radius

Evaluate Today's Leading Integrated Marketing Management Vendors
sponsored by Teradata
ANALYST REPORT: This informative analyst report from Gartner evaluates 12 leading integrated marketing management (IMM) vendors on a number of factors, including customer experience, product functionality, innovation, and many more.
Posted: 09 Feb 2015 | Published: 09 Feb 2015

Teradata

Content Marketing Essentials: Reach Customers Without Breaking Budgets
sponsored by Marketo
WHITE PAPER: This white paper considers 7 content marketing essentials to deliver quality messages without destroying your budget. Access to now see what your enterprise can do to spike lead generation with the right marketing message.
Posted: 28 Jan 2015 | Published: 28 Jan 2015

Marketo
 

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