Marketing Communications

WHITE PAPER: In today's hyper-competitive B2B marketplace, branding is more important than ever to break through the logjam of vendors and information competing for your customers' attention. In this white paper, explore research findings and learn how hundreds of B2B tech companies drove new leads and increased consideration by 25%+.

Posted: 17 Apr 2019 | Published: 17 Apr 2019

WHITE PAPER: Discover how product and marketing teams can use one tool to get feedback on digital products, commerce, and campaigns and improve their decision-making based on evidence and facts. Learn about the Optimizely X experimentation platform and find out how you can deploy new features successfully, personalize digital experiences, and more.

Posted: 03 Dec 2018 | Published: 03 Dec 2018

PRESENTATION: Exactly what happens when you integrate your brand investment with demand gen activities? This presentation from TechTarget, HG Data and Bedrock Data details the results of the research and helps you learn how to benchmark against the industry averages for conversion rates at different layers of the funnel.

Posted: 19 Nov 2018 | Published: 31 Oct 2017

WHITE PAPER: In this white paper, get an overview of digital experimentation and learn why leading businesses trust digital experimentation to lead their digital transformation strategy.

Posted: 11 Apr 2019 | Published: 11 Apr 2019

RESEARCH CONTENT: In this report, discover the thoughts and working habits of the modern marketer. Explore 5 key findings, and dive deeper into the results of this report to unveil invaluable insights into current and future states of branding.

Posted: 15 Apr 2019 | Published: 15 Apr 2019

WHITE PAPER: Digital businesses run on cloud applications and automated business processes to engage employees and customers alike. In this white paper, gain the technical insight necessary to integrate HubSpot's marketing automation system with your current CRM software, and discover the benefits of integrating your customer data with help from TIBCO Cloud.

Posted: 23 Jan 2019 | Published: 20 Nov 2018

WHITE PAPER: We've developed this white paper specifically for marketers, strategists and leaders within the Hybrid Cloud computing market. To make sure this material is instantly actionable, we've included specific guidance to use in your content creation efforts. Read on for more information.

Posted: 29 Nov 2018 | Published: 29 Nov 2018

EBOOK: Predictive marketing shouldn't be ignored – it eliminates the guesswork in the highly competitive marketplace and improves the customer journey on the road to increased sales. This marketing analytics handbook examines the benefits of predictive analytics and the many tools available to assist marketing and sales reps.

Posted: 13 Jul 2016 | Published: 19 Jul 2016

EGUIDE: In this e-guide, learn how marketing automation systems can help deliver valuable intelligence to drive more sales.

Posted: 02 Mar 2015 | Published: 02 Mar 2015

EGUIDE: Including insights from Andrew Leigh (VP of Alliances at Jitterbit) and Scott Amyx (CEO of Amyx+), this expert guide explores how field services can be supercharged with an integrated IoT strategy, and how the IoT enhances customer engagement for brands and marketers.

Posted: 16 Oct 2017 | Published: 16 Oct 2017