3 Reasons Your ABM Program Could End in Disaster
sponsored by TechTarget
WHITE PAPER:
How do you ensure that your account-based marketing (ABM) program doesn't go up in flames? In this 3-part guide, discover common failure points for ABM. Learn how to evaluate, evolve and apply the right processes and practices for account-based marketing success, and explore why sustained ABM success requires more than just successful tactics.
Posted: 13 Jun 2019 | Published: 13 Jun 2019
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A Guide to One-to-One Marketing for the Forward-Thinking Enterprise, with Examples
sponsored by Contentstack
RESOURCE:
View this article to discover how your organization can boost customer engagement and drive more sales with a one-to-one marketing strategy, and uncover 3 steps to making one-to-one marketing work for you.
Posted: 20 Sep 2019 | Published: 29 May 2019
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Activity Matters: Better Response = Recency + Relevance
sponsored by TechTarget
PRODUCT OVERVIEW:
Did you know that you could achieve as much as a 12x increase in email response rates by targeting active prospects? Find out how with TechTarget’s Priority Engine in this product overview.
Posted: 06 Feb 2020 | Published: 06 Feb 2020
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Marketing and Sales Are Leaving $Millions on the Table
sponsored by TechTarget
EBOOK:
If you're a marketer focused on demand generation, ABM or other approaches, download this e-book to learn how to identify active demand available within your existing target accounts, evolve your lead and account qualification concepts, eliminate the legacy barriers causing marketing and sales disconnects and more.
Posted: 14 Nov 2018 | Published: 14 Nov 2018
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Computer Weekly – 19 March 2019: How IT leaders should work with marketing
sponsored by ComputerWeekly.com
EZINE:
In this week's Computer Weekly, experts advise on how IT and marketing chiefs can work together to deliver a high-quality customer experience. We examine how supercomputers are transforming science by processing large-scale data analytics. And we look at a key ethical aspect of AI – how to explain the decisions an AI makes. Read the issue now.
Posted: 15 Mar 2019 | Published: 15 Mar 2019
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How AppNeta Drives Growth with Priority Engine
sponsored by TechTarget
VIDEO:
View this webinar to hear VP of Marketing, Amanda Bohne, describe how Priority Engine helps AppNeta drive leads and create tailored nurture streams and messaging.
Posted: 01 Oct 2019 | Premiered: 01 Oct 2019
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Your Brand’s Blank Canvas for Increasing Sales and Product Page Conversions
sponsored by Salsify
WHITE PAPER:
Using enhanced content is a business strategy that increases sales, time browsing product information, and purchase likelihood. But what exactly is enhanced content, and how can your business use it. Download this white paper by Salsify to find out.
Posted: 05 Feb 2020 | Published: 05 Feb 2020
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The last mile to the individual customer: Sales and marketing software trends
sponsored by ComputerWeekly.com
EGUIDE:
From this e-guide you will learn about such developments in sales and marketing enterprise software in 2018, with a view to 2019 – from Computer Weekly and from our specialist US TechTarget site SearchCRM.
Posted: 21 Dec 2018 | Published: 21 Dec 2018
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How Veeam Uses Priority Engine to Evolve Their ABM Sales Motions
sponsored by TechTarget
VIDEO:
In this video series from TechTarget's Worldwide ROI Summit London 2019, Jonathan Ridley, Enterprise Marketing Manager UKI at Veeam Software, describes how Veeam Software uses purchase intent insight to identify and prioritize their most active accounts.
Posted: 01 Oct 2019 | Premiered: 01 Oct 2019
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Infographic: Europe Media Consumption Study Results
sponsored by ComputerWeekly.com
DATA SHEET:
TechTarget has surveyed 730 IT professionals in Europe on their media consumption habits. Check out the key results on this infographic.
Posted: 08 Jun 2017 | Published: 08 Jun 2017
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