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Marketing Communications Reports
 
Analyst Report: The ROI of Marketo Engage
sponsored by Adobe
ANALYST REPORT: Adobe commissioned Forrester Consulting to conduct a Total Economic Impact study, which examined the potential ROI for companies that implement Marketo Engage. Forrester interviewed real customers who had experience using the marketing solution. Read the complete report for their in-depth observations and analysis
Posted: 21 Oct 2020 | Published: 21 Oct 2020

Adobe

Buying BANT Important considerations when sourcing high-quality leads externally
sponsored by TechTarget
WHITE PAPER: On their own, few marketing or sales teams can fulfill the constant need for fresh, hot leads to fill their pipelines. Open this whitepaper to be able to better assess the wide array of sales funnel marketing offerings available to your organization.
Posted: 27 Feb 2020 | Published: 27 Feb 2020

TOPICS:  Marketing
TechTarget

5 Lessons in Augmented Reality for Marketers: Project Spyglass AR Demo
sponsored by Contentstack
VIDEO: Contentstack recently built an augmented reality demo for skincare brands and beauty retailers. Explore the 5 major lessons they learned, as told by the marketers who spearheaded the project, in this video.
Posted: 16 Dec 2020 | Premiered: 16 Dec 2020

Contentstack

How to Use Intent Monitoring to Maximize Demand Capture
sponsored by TechTarget
EBOOK: Download this eBook to explore real-world examples of how Marketing, Sales and Customer Success leaders are using intent monitoring to align their teams and maximize opportunity capture across the entire revenue lifecycle.
Posted: 15 May 2020 | Published: 15 May 2020

TechTarget

15% of customer service interactions will be handled by AI in 2021
sponsored by TechTarget
RESOURCE: 15% of all customer service interactions by 2021 will be handled completely by AI, according to Gartner. As this deadline comes closer, business leaders are facing increasing pressure to adopt digital technology - like self-service platforms. Take a brief multiple-choice survey to access our guide, which examines the benefits and drawbacks of
Posted: 05 Sep 2019 | Published: 04 Feb 2020

TechTarget

Televerde doubles productivity while empowering customers, women, and communities with Marketo Engage
sponsored by Adobe
CASE STUDY: To support their own marketing goals and maximize success for client campaigns, marketing and sales solution provider, Televerde, relies on Marketo Engage. Learn about their experience using Marketo and how its helped increase marketing efficiency by 4x in this case study.
Posted: 21 Oct 2020 | Published: 21 Oct 2020

Adobe

3 C’s for Understanding Real Intent Data: Context, Content and Contacts
sponsored by TechTarget
EBOOK: To help you select the best intent data provider for your business, we have built a simple framework to guide you in your decision. In the e-book, we review the different types of intent available and examine the 3 key attributes necessary for intent data to be effective and actionable
Posted: 21 Oct 2020 | Published: 21 Oct 2020

TechTarget

Driving Real Value with Intent-Driven Digital Advertising
sponsored by TechTarget
EBOOK: Use this 2-part e-book for help understanding why digital advertising can improve end-to-end marketing and sales performance—and drive remarkable ROI.
Posted: 24 Oct 2019 | Published: 24 Oct 2019

TechTarget

Simple Data-Driven Strategies for Successful Account-Based Marketing
sponsored by TechTarget
EBOOK: Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
Posted: 09 May 2019 | Published: 09 May 2019

TechTarget

Building a Winning Sales Management Strategy
sponsored by Xactly
EGUIDE: Companies that want to grow often focus on the wrong tactics in their sales management strategy. This can not only lead to missed opportunities, but also to a waning sales culture. In this expert e-guide, discover 4 myths about sales management strategy and 5 tactics that will help you strengthen your sales culture.
Posted: 27 Feb 2017 | Published: 27 Feb 2017

 

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