Marketing Communications

ANALYST REPORT: Adobe commissioned Forrester Consulting to conduct a Total Economic Impact study, which examined the potential ROI for companies that implement Marketo Engage. Forrester interviewed real customers who had experience using the marketing solution. Read the complete report for their in-depth observations and analysis

Posted: 21 Oct 2020 | Published: 21 Oct 2020

WHITE PAPER: On their own, few marketing or sales teams can fulfill the constant need for fresh, hot leads to fill their pipelines. Open this whitepaper to be able to better assess the wide array of sales funnel marketing offerings available to your organization.

Posted: 27 Feb 2020 | Published: 27 Feb 2020

VIDEO: Contentstack recently built an augmented reality demo for skincare brands and beauty retailers. Explore the 5 major lessons they learned, as told by the marketers who spearheaded the project, in this video.

Posted: 16 Dec 2020 | Premiered: 16 Dec 2020

EBOOK: Download this eBook to explore real-world examples of how Marketing, Sales and Customer Success leaders are using intent monitoring to align their teams and maximize opportunity capture across the entire revenue lifecycle.

Posted: 15 May 2020 | Published: 15 May 2020

RESOURCE: 15% of all customer service interactions by 2021 will be handled completely by AI, according to Gartner. As this deadline comes closer, business leaders are facing increasing pressure to adopt digital technology - like self-service platforms. Take a brief multiple-choice survey to access our guide, which examines the benefits and drawbacks of

Posted: 05 Sep 2019 | Published: 04 Feb 2020

CASE STUDY: To support their own marketing goals and maximize success for client campaigns, marketing and sales solution provider, Televerde, relies on Marketo Engage. Learn about their experience using Marketo and how its helped increase marketing efficiency by 4x in this case study.

Posted: 21 Oct 2020 | Published: 21 Oct 2020

EBOOK: To help you select the best intent data provider for your business, we have built a simple framework to guide you in your decision. In the e-book, we review the different types of intent available and examine the 3 key attributes necessary for intent data to be effective and actionable

Posted: 21 Oct 2020 | Published: 21 Oct 2020

EBOOK: Use this 2-part e-book for help understanding why digital advertising can improve end-to-end marketing and sales performance—and drive remarkable ROI.

Posted: 24 Oct 2019 | Published: 24 Oct 2019

EBOOK: Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.

Posted: 09 May 2019 | Published: 09 May 2019

EGUIDE: Companies that want to grow often focus on the wrong tactics in their sales management strategy. This can not only lead to missed opportunities, but also to a waning sales culture. In this expert e-guide, discover 4 myths about sales management strategy and 5 tactics that will help you strengthen your sales culture.

Posted: 27 Feb 2017 | Published: 27 Feb 2017