How to Sell to C-Level Executives
sponsored by PipelineDeals
RESOURCE:
View this article to uncover tips and tricks for selling to C-level executives. Explore the primary challenges you'll face in a C-level sales pitch, and learn how to take your sales strategy to the next level.
Posted: 30 Sep 2019 | Published: 22 Jul 2019
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Operationalizing a Fully Integrated Demand Gen Engine at Druva
sponsored by TechTarget
CASE STUDY:
How did Druva, a cloud data protection and management provider, drive breakthrough performance in a competitive market? View this case study to learn more, and discover how Druva broke down internal and external barriers to fuel sustained growth with TechTarget.
Posted: 24 Sep 2019 | Published: 24 Sep 2019
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An Introduction to ABM Scoring
sponsored by TechTarget
WHITE PAPER:
Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
Posted: 19 Jul 2019 | Published: 19 Jul 2019
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State of Marketing Automation Report
sponsored by Act-On Software
RESEARCH CONTENT:
Despite the increasing interest in and use of marketing automation software in recent years, there has been a surprising lack of research around how and why marketers are using these platforms—until now. Read this report for results of a massive 2019 marketers survey surrounding popular marketing automation tech and how it's being utilized.
Posted: 01 Jul 2019 | Published: 31 Dec 2018
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Using Intent Data to Improve Event Marketing
sponsored by TechTarget
WHITE PAPER:
To get event marketing right, many companies are leveraging intent data to help identify and attract more qualified prospects to their events. Download this white paper to learn how marketers can sue intent data to promote events and webinars to maximize their return.
Posted: 24 Apr 2019 | Published: 24 Apr 2019
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The Definitive Guide to Integrating HubSpot with Your CRM
sponsored by TIBCO
WHITE PAPER:
Digital businesses run on cloud applications and automated business processes to engage employees and customers alike. In this white paper, gain the technical insight necessary to integrate HubSpot's marketing automation system with your current CRM software, and discover the benefits of integrating your customer data with help from TIBCO Cloud.
Posted: 23 Jan 2019 | Published: 20 Nov 2018
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Mitel: Increasing SQLs Using TechTarget's Priority Engine and TargetROI Solutions
sponsored by TechTarget
RESOURCE:
Mitel's EMEA marketing team needed to supply a constant flow of qualified leads to a dispersed sales geography with a tightly defined target audience. By leveraging TechTarget's Priority Engine, Mitel helped boost telemarketing and email results. Read on for more on how TechTarget's Priority Engine can provide purchase intent insights.
Posted: 21 Nov 2018 | Published: 21 Nov 2018
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What an Actual Marketing Transformation Really Looks Like
sponsored by TechTarget
CASE STUDY:
Download this TechTarget case study to learn how TIBCO achieved true marketing transformation through the use of TechTarget marketing technology.
Posted: 17 Jun 2019 | Published: 17 Jun 2019
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Computer Weekly – 19 March 2019: How IT leaders should work with marketing
sponsored by ComputerWeekly.com
EZINE:
In this week's Computer Weekly, experts advise on how IT and marketing chiefs can work together to deliver a high-quality customer experience. We examine how supercomputers are transforming science by processing large-scale data analytics. And we look at a key ethical aspect of AI – how to explain the decisions an AI makes. Read the issue now.
Posted: 15 Mar 2019 | Published: 15 Mar 2019
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Take Out the Trash
sponsored by TechTarget
EBOOK:
Muda - a Japanese word for 'waste' - is a key concept in lean manufacturing - always reduce waste. This concept translates to your sales and pipeline building. Read this expert e-book for 4 ways to eliminate wasted time and increase ISR productivity with better data.
Posted: 24 Apr 2019 | Published: 31 Dec 2018
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