Integrating and monitoring business-to-business (B2B) value chains
sponsored by ComputerWeekly.com
ANALYST REPORT:
Analysts Clive Longbottom and Rob Bamforth offer advice on putting in place an effective, integrated, overall B2B solution.
Posted: 14 Jan 2013 | Published: 04 Sep 2012
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Effective B2B Integration
sponsored by ComputerWeekly.com
ANALYST REPORT:
Date Vile identifies 6 key factors to help businesses integrate their supply and demand chains more effectively.
Posted: 29 Nov 2012 | Published: 21 Sep 2012
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How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices
sponsored by Vtrenz, Inc
WEBCAST:
Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices.
Posted: 20 Aug 2008 | Premiered: Aug 20, 2008
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Take Out the Trash
sponsored by TechTarget
EBOOK:
Muda - a Japanese word for 'waste' - is a key concept in lean manufacturing - always reduce waste. This concept translates to your sales and pipeline building. Read this expert e-book for 4 ways to eliminate wasted time and increase ISR productivity with better data.
Posted: 24 Apr 2019 | Published: 31 Dec 2018
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Meet the Challenges of the Digital Age with Control-M
sponsored by BMC
WHITE PAPER:
Read this white paper to learn how a cloud-compatible workflow automation solution can help smoothly transition businesses into a digital model best fit for reaping analytics insights and making data-driven decisions.
Posted: 20 May 2019 | Published: 31 Dec 2018
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Identifying and Overcoming Buying Group Blindness
sponsored by TechTarget
WHITE PAPER:
Read this research brief to understand why SiriusDecisions recommends operating demand creation programs that incorporate messaging and offers targeting the most critical roles within these buying groups, and how to avoid missed buying signals.
Posted: 01 May 2019 | Published: 31 Dec 2018
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A Practical Guide to B2B Purchase Intent
sponsored by TechTarget
WHITE PAPER:
There's a lot of hype around the subject of purchase intent in B2B marketing. In this white paper, you'll discover how to understand the intent space, what the challenges can be with external intent data and how you can use intent to lift your Account-Based Marketing (ABM) performance.
Posted: 20 Nov 2018 | Published: 20 Nov 2018
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3 Reasons Your ABM Program Could End in Disaster
sponsored by TechTarget
WHITE PAPER:
How do you ensure that your account-based marketing (ABM) program doesn't go up in flames? In this 3-part guide, discover common failure points for ABM. Learn how to evaluate, evolve and apply the right processes and practices for account-based marketing success, and explore why sustained ABM success requires more than just successful tactics.
Posted: 13 Jun 2019 | Published: 13 Jun 2019
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Building an ABM Program That Actually Works
sponsored by TechTarget
EBOOK:
TechTarget has already helped hundreds of tech vendors leverage intent data to power the most important elements of their ABM programs and achieve real success - read this e-book for 6 practical steps to help you build, execute, and scale smarter ABM.
Posted: 24 Apr 2019 | Published: 31 Dec 2018
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An Introduction to ABM Scoring
sponsored by TechTarget
WHITE PAPER:
Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
Posted: 19 Jul 2019 | Published: 19 Jul 2019
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